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Color Wheel Pro: Color Meaning (emotions)

Red Red is the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.

Your Website in the Mind of Your Customer

http://articles.bplans.com/running-an-online-business/online-business-strategy/your-website-in-the-mind-of-your-customer/157 Your site positioning is the website equivalent to product positioning in market strategy and product strategy. You need to relate your website to the benefits offered to target users, and locate it in relation to its strategic focus on defined benefits for defined target users.