Metro Design Language of Windows Phone 7. Microsoft: Metro Not Just an Interface, It’s a Philosophy. Long-time Microsoft watchers like me are marveling at the company’s transformation.
Slowly but surely, the siloed behemoth that once couldn’t get its desktop and mobile operating system teams to talk to each other is now starting to glide forward as one vast entity. The most visible refection of this sea change: design. It’s no secret that, across Microsoft’s products, especially in software, there is now a single design language defined by reductionism, typography and unadorned shapes and colors. The look is called Metro, but if you think it only explains the look and feel of Windows 8, Windows Phone, Zune Marketplace and Xbox Live, you’d be wrong. As Microsoft designers explained during a recent and rather intimate panel discussion in Soho, Metro is a design philosophy with five core tenets that they say help drive product design and delivery throughout the Redmond, Washington company.
Little Epiphanies Not About Apple Collaboration. Marketing Metrics & Monetization Tactics For The Application Age. Why do apps matter?
For the first time ever, Apple’s iOS surpassed Mac OS in terms of Web browsing market share, highlighting a shift of consumers focus towards mobile. The arrival of smartphones brought with it the “application age,” a time period in which over the last few years approximately one million of third-party applications have come to market, and revolutionized consumer services in the mobile device industry. Users can now manage their personal finances from their mobile devices, order groceries, check out where the latest movies are playing, and even plan their next vacation. The success of third-party applications on mobile platforms has not only generated significant revenue for mobile carriers and developers, but has been responsible for adding an estimated 466,000 jobs in the US since the introduction of the iPhone in 2007.
Over the course of the past five years, both the Apple App Store and the Android Market have grown enormously. Key Metrics What Do My Users Want? Global mobile statistics 2012: all quality mobile marketing research, mobile Web stats, subscribers, ad revenue, usage, trends… The mobiThinking compendium of mobile statistics and research The stats, all the stats and nothing but the stats… In the past three years, we have gone from a smattering of mobile statistics to an abundance of useful information.
But there's still a long way to go, there are still huge gaps in our knowledge, some countries enjoy a proliferation of data sources, while others have little or none; and the quality of statistics varies incredibly. As telecoms regulators and industry associations start to collect and share meaningful data, things will only get better. An unfortunate side effect of the media’s recent surge of enthusiasm for mobile in the past year is a tendency to highlight data of dubious quality (often when better is available), and/or widespread misunderstanding, misreporting and failure to qualify figures they have cherry-picked. This isn't just misleading and confusing, it's damaging. Finding your way around the mobile stats compendium: 5 Innovative Mobile Marketing Campaigns. The Digital Marketing Series is supported by HubSpot, which offers inbound marketing software that helps small and medium sized businesses get found on the Internet by the right prospects and converts more of them into leads and customers.
Learn more. Mobile is an area of intense fascination for marketers and advertisers, partially because it's so confounding. Ideally, mobile marketing can be even more effective than search. Its targeted consumers are not sitting on their couches thinking about buying something — they're out in the real world and are open to suggestions about where to go next. A well-timed coupon or even just a reminder that a store is nearby can create a sales opportunity out of thin air. That said, there are huge barriers to getting an effective mobile campaign underway, including privacy issues, wireless carriers' individual policies and the still low rate of smartphone adoption in the U.S. 1. 2. What's the best mobile marketing tool: a mobile website or an app?
3. 4. Smartphone sales and statistics. By Mark Brownlow, October 2012 (first published June 2010) inShare90 Jump to: Smartphone stats Recent sales stats (global): IDC say 153.9 million smartphones sold worldwide in Q2 2012.
Recent sales stats (US and Canada): Nielsen report that 54.9% of US mobile phone owners have a smartphone as of Q2 2012. comScore estimate that smartphone ownership in the US reached 110 million users by May 2012 (3-month average). Recent sales stats (UK and mainland Europe): IDC say 27.4 million smartphones sold in Western Europe in Q2 2012.
Sales predictions: The Financial Times cites a JPMorgan prediction that 657 million smartphones will leave stores in 2012. Smartphone operating systems. Statistics: Mobile Marketing. Apr 11, 2014 at 6:16pm ET by Greg Sterling A trio of reports sheds new light and visibility on how TV and digital video viewing habits are changing with social media in the multi-platform era.
Viewing habits are shifting dramatically in large part because of on-demand viewing and the availability of programming across screens. According to the Ooyala Global Video Index (for Q4 2013), based on behaviors observed across its network of video publishers, smartphones and tablets are grabbing a larger share of video viewing time. The report looked video consumption on connected TVs, video on PCs, tablets and smartphones. While there [...]