Visualize Your Inventory!
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Yesterday I was invited to speak at SXSE and having pretty much an open brief, chose to concentrate on two of my favourite things…stats and pictures! The presentation is above, it goes into a bit more detail about why an image led online world matters. SXSE? No, that’s not a typo, the event was a first and a deliberate play on its much more famous Austin namesake.
6:17 am • 26 November 2012 Why digital cameras are headed the same way as newspapers. And why Twitter should be worried
Are you looking for creative ideas to drive Pinterest traffic to your site? If you’re wondering just how effective a great image can be in driving traffic to your website, read on… Since the launch of Pinterest , bloggers and website owners have been amazed to see just how much traffic this social photo-sharing platform can generate for a site or particular post. The power of Pinterest comes IF the image on the page or post is a real attention-grabber; in other words, “pinnable.” So how do you create images that tell a story and intrigue the viewer , all in the split second they take to glance at it?
We see the rise of visual social interest networks like Pinterest. Look at the power of visuals in content marketing in this infographic full of insights and trends. Our friends from Shutterstock provide many bloggers and influencers of the social web with great photos, visuals and videos.
Marketing used to be simple. You placed an advertisement in a magazine, the yellow pages or the local newspaper and people picked up the phone and called you or dropped into your place of business. Now you have dozens of marketing channels you can use and the media is not just print, television and telemarketing. The age of multimedia and multiple social networks is providing many choices and options.
Instagrammers are the new brand influencers. In the wake of Facebook's purchase of the popular photo platform for a cool $1 billion , a growing number of marketers have been trading perks—cash, trips, swag—to a coterie of widely followed smartphone photographers in exchange for snapshots broadcasting products or events. Two weeks ago, for example, Barneys New York hired Anthony Danielle ( @takinyerphoto, 166,000+ followers) along with other influential photographers to shoot the launch party for its new Costello Tagliapietra line. And in late April, Danielle, DiFeo and Horine—along with The Mobile Media Lab's third partner, Liz Eswein (@newyorkcity, 251,000+ followers)—were among six prominent NYC Instagrammers paid by Delta to shoot from Madison Square Garden during the playoff hockey game between the New York Rangers, which the airline sponsors, and the Ottawa Senators.
The band Smashing Pumpkins decided to engage their fans through a visual social media marketing campaign.
The other day I was commenting to a friend that I was on Facebook when it was still 'The Facebook.' If you're in my group, you may remember at that time it was just for college students, and you couldn’t do much more on it other than see what one friend was saying to another; there were no status updates, no news feed, and no sharing of videos or photos. The point is, I’m only 25 and I already feel old in the history of social media. But as Bob Dylan famously said, the times they are a changin’, and social media seems to be doing it more frequently than other marketing channels.
16 April 2012 Last updated at 23:01 GMT By Fiona Graham Technology of business reporter, BBC News Brain scan: Research suggests that one way to avoid being overloaded by data is by presenting it visually rather than text or numbers Sitting at your desk in the middle of the day, yet another email notification pops up in the corner of the screen, covering the figures you're trying to digest in the complicated spreadsheet in front of you. Your laptop is open on the desk next to you with another set of figures you need - meanwhile you're frantically tabbing through different documents on the main screen. You have a meeting in 20 minutes and you suddenly feel as if you're swimming in a sea of impenetrable data, and you're starting to sink.
I recently sat down with Salesforce Marketing Cloud Senior Director of Analytics Tami Dalley to discuss the latest Marketing Cloud data report, " Strategies for Effective Wall Posts: A Timeline Review ." You can listen to the interview below (Tami has a great Australian accent!)
Many brands today are posting on Facebook as a means of connecting with their customers and prospects. However, very few have mastered the basics such as the ideal post length, use of imagery, use of color and linking. When used correctly, these small improvements will add up to increased engagement on your posts and extend the viral reach of your messages. So, what makes a perfect Facebook post? Let this blueprint be your guide.
Introduction Twitter cards make it possible for you to attach media experiences to Tweets that link to your content. Simply add a few lines of HTML to your webpages, and users who Tweet links to your content will have a "card" added to the Tweet that’s visible to all of their followers.
Twitter's efforts to bring more eyeballs, and thus ad revenue , back to its web experience and branded apps have given content marketers reason to jump for joy. Here is a breakdown of the current expanded tweets ecosystem, and some targeted strategy for app-based businesses.
Ever post an image to Twitter than needs more context? Well ThingLink now allows images posted on Twitter to be interactive.