Brazil used Tinder bots to promote AIDS awareness. Despite what Tinder execs say, everyone knows what the app's actually used for (hint: it's casual sex), which explains why the Brazilian government (Portuguese) has used the mobile app to spread the word about AIDS.
4 Ways To Engage Your Audience With Visual Storytelling On Facebook. We are living in an age of News Feed overload.
In less time than it takes for you digest this sentence, the News Feed of millions of Facebook users has been updated with statuses, photos, videos, app activity… and advertisements from companies around the globe. With an unstoppable stream of content, businesses need to work harder to really stand out and capture audience attention if they want to avoid ignorance.
Actually, you have no other option. While procrastinating their daily commitments ahead of them, your target audience on Facebook will take a moment to quickly scroll through their News Feed. The Facts and Figures about the Power of Visual Content - Infographic. We all know that images are compelling.
The growth of visual content has been on a rapid upward trajectory over the last 12 months. Social media platforms such as Pinterest and Instagram have taken the social media world by storm. Instagram announced in July that it had acquired 80 million users. Ten (and a bit) stats on why the visual web matters. Yesterday I was invited to speak at SXSE and having pretty much an open brief, chose to concentrate on two of my favourite things…stats and pictures!
The presentation is above, it goes into a bit more detail about why an image led online world matters. The Power Of Visuals In Content Marketing (Infographic) How The Visual Web Could Achieve Its Potential. This post is presented by CIBC.
From today’s vantage point, it looks like nothing will slow the momentum of the Visual Web. See also: The Triumph Of The Visual Web Selfies, pins, memes, and other picture formats are now dominating our once text-based Web. Sites like Pinterest, Tumblr, and Instagram don’t just rule mobile; they also boast the youngest, hippest audiences coveted by marketers and startups alike. Ready for Fast, Visual, Mobile E-Commerce? [Infographic] As the Web continues to “go mobile,” online retailers pursue the promise of m-commerce.
However, it’s difficult to satisfy the needs of mobile users. Instart Logic addressed this challenge with its 2014 Q1 Ecommerce Survey, revealing three sizable gaps between what etailers know works, and what they’re actually doing. The survey found that while better pictures boost conversions, etailers are slow to upgrade their visual experience. Improving visual content ranked only fourth among their 2014 website investments. 30% use lower-resolution images for faster page loading and 42% have not yet changed the number, size or resolution of the website images they use to sell products and services.
For years, studies have reported that consumers penalize slow websites by bouncing away. How to Tap Into The Marketing Power of the Visual Social Web - Infographic. Everyone loves holidays.
5 Ways to Create Highly Shareable Pinterest Pictures for Your Business. Are you looking for creative ideas to drive Pinterest traffic to your site?
If you’re wondering just how effective a great image can be in driving traffic to your website, read on… How to Create a Successful Visual Social Media Marketing Campaign: Case Study. The band Smashing Pumpkins decided to engage their fans through a visual social media marketing campaign.
The campaign was designed to draw in fans by asking various questions about the songs the band was about to release. The fans were asked to design visual representations or texts interpreting various titles. Pretty pictures: Can images stop data overload? 16 April 2012Last updated at 19:01 ET By Fiona Graham Technology of business reporter, BBC News Brain scan: Research suggests that one way to avoid being overloaded by data is by presenting it visually rather than text or numbers Sitting at your desk in the middle of the day, yet another email notification pops up in the corner of the screen, covering the figures you're trying to digest in the complicated spreadsheet in front of you.
Your laptop is open on the desk next to you with another set of figures you need - meanwhile you're frantically tabbing through different documents on the main screen. Invest in Visual Content Creation. The other day I was commenting to a friend that I was on Facebook when it was still 'The Facebook.' If you're in my group, you may remember at that time it was just for college students, and you couldn’t do much more on it other than see what one friend was saying to another; there were no status updates, no news feed, and no sharing of videos or photos. The point is, I’m only 25 and I already feel old in the history of social media. Marketers Need An Image Strategy. 10 Creative Ways to Market on Pinterest. Marketing used to be simple. You placed an advertisement in a magazine, the yellow pages or the local newspaper and people picked up the phone and called you or dropped into your place of business.
Instagram Photographers in Demand by Major Brands. Instagrammers are the new brand influencers. In the wake of Facebook’s purchase of the popular photo platform for a cool $1 billion, a growing number of marketers have been trading perks—cash, trips, swag—to a coterie of widely followed smartphone photographers in exchange for snapshots broadcasting products or events.
Two weeks ago, for example, Barneys New York hired Anthony Danielle (@takinyerphoto, 166,000+ followers) along with other influential photographers to shoot the launch party for its new Costello Tagliapietra line. The Ultimate Guide to Using Images in Social Media « Jeffbullas's Blog Jeffbullas's Blog. How to Craft Better Facebook Posts [audio] I recently sat down with Salesforce Marketing Cloud Senior Director of Analytics Tami Dalley to discuss the latest Marketing Cloud data report, "Strategies for Effective Wall Posts: A Timeline Review. " This Is What The Perfect Facebook Post Looks Like. Many brands today are posting on Facebook as a means of connecting with their customers and prospects. This is What the Perfect Tweet Looks Like. Twitter Cards. How to use content marketing and Twitter Cards to boost your app downloads.
Twitter's efforts to bring more eyeballs, and thus ad revenue, back to its web experience and branded apps have given content marketers reason to jump for joy. Here is a breakdown of the current expanded tweets ecosystem, and some targeted strategy for app-based businesses. Yesterday Twitter announced some new features for its "expanded tweets" via the developer blog. The last announcement and product that we saw come out of this new area for Twitter was Vine, and from a content marketing perspective that was really exciting. Now, Twitter Cards have expanded in feature set for showcasing apps, products and photo galleries, so if you are a publisher with a mobile app (hello NYTimes, Economist...etc.) or a business who considers themselves to be "mobile first," Twitter just became your new best friend.
What this means for content marketers. Add Interactivity To Your Twitter Pictures With New Service.