Trendspottr. Salesforce Marketing Cloud Insights help you understand the social posts that matter most by enhancing those conversations with meaningful insights – everything from sentiment (multi-language), demographics, trends, intent and more.
Best of all, we’re always expanding our offerings based on customer needs. What’s possible with Marketing Cloud Insights? Enhanced Demographics Learn more about the authors of social posts to gain insight into who these people are – are they are already part of your target market, or do they represent a new segment? Understand meaningful demographics like age, gender, location, education, and career, enhanced with the analysis of social profiles, social audiences, lifestyle interests and more. SelfService. Soshio. Soshio. Welcome to TrendSpottr. Bitext. Semantic Technology and Natural Language. Metavana. Search for Meaning. Caterva. Salesforce. Kred. Kred Story. EpiAnalytics. EpiAnalytics. LeadSift. Turn Social Feeds into Local Leads. LinguaSys. Kanjoya Crane. Kanjoya Crane - Emotional Insights. Welcome to OpenCalais. Please note: we are currently updating this post to provide you the latest Salesforce Marketing Cloud capabilities (May 2013) Scrolling through hundreds, sometimes thousands of posts to extract topical sub-conversations can be a daunting and often manual task.
Radian6’s introduction of OpenCalais into our Insights Gallery will help users connect content not only to keywords, but to related topics such as: companies mentioned, cities mentioned, holiday’s mentioned, fax numbers, industry terms etc (for a complete list of entities, click www.opencalais.com) What value does it bring? After casting the net with your search terms, Radian6 pulls back your data from each corner of the social web. Drilling down via the topic analysis widget and selecting OpenCalais will give you a deeper understanding around not only what mentions are out there for your brand, but what topics are being discussed around your brand.
OpenCalais. Using OpenCalais. Please note: we are currently updating this post to provide you the latest Salesforce Marketing Cloud capabilities (May 2013) Picking up where we left off last week, and for those interested in looking for mentions of related topics around their brand (click here for last week’s post) or those simply curious about this capability, this week we chat about the uses around OpenCalais.
For the past two weeks, we’ve been discussing author-level Insights; finding out more about the people creating posts. This week, we change things up by focusing on a post-level Insight partner; finding out more about the actual content of posts. One of the very cool features of Insights is discovery around your brand/product(s) you had no idea about. OpenCalais helps you do this by associating your brand/products to various instances of people, places, and things. What if you were tracking a recent campaign, and wanted to find out more about related topics of conversation around your brand?
Introducing Klout. Please note: we are currently updating this post to provide you the latest Salesforce Marketing Cloud capabilities (May 2013) At Social 2011 we had the opportunity to chat with Matt Thompson, VP of Product with Klout on the idea of influence.
We found his basic definition of influence hit home: “Someone is influencial if they can drive people to action across multiple platforms”. Today we’ll dive a little deeper into the insights that Klout can bring to your reporting and analysis in the Radian6 platform. Who is influencing your Twitter data? Klout attempts to answer this question by providing insights such as “Influence By” and “Influencer Of” around your Topic Profile.
You can also determine the “Topics” that your influencers influence the most which is great for analyzing leading trends around your brand. No surprises here, we’d expect to see social media, marketing and social CRM at the top of our list when looking at topics discussed. Klout. Setting Up Klout. Please note: we are currently updating this post to provide you the latest Salesforce Marketing Cloud capabilities (May 2013) We’ve looked at the overview and talked briefly on how we can use the insights that our partner Klout will provide, but once you gain access what do you do?
Logging on Just so we’re clear, yes there is a separate login page for our new insights dashboard. Currently we are in the process of a rolling deployment to our clients. What this means is over the next several weeks we’ll be activating these features for all of our clients. A Look at Klout Uses. Please note: we are currently updating this post to provide you the latest Salesforce Marketing Cloud capabilities (May 2013) In introducing the new Social Insights features to our platform, bringing you best of breed Insights partners has been at the top of our priority list.
We’ve been able to solidify key relationships with several partners, and plan to continue the partnering process to continually enhance your Insights experience. Today, we focus on one. Radian6 users, meet Klout, Klout meet the Radian6 user community! Hop-in, time for a test-drive! Want to find out about the topics you’re influencing, or better yet, who’s been influenced by your brand within these topics? Klout offers several options for grouping your data, one of which is “Klout Topics”. Re-Introducing OpenAmplify. Please note: we are currently updating this post to provide you the latest Salesforce Marketing Cloud capabilities (May 2013) Remember OpenAmplify?
They were introduced last year as one of our insight partners with access to many social media insights. The first package, OpenAmplify Insights, automatically identifies the products people like or dislike; what they want to buy or recommend to their friends; and reveals their advocates, fans, critics and detractors. Now we are integrating even more, adding the insights package, OpenAmplify Customer Service. So let’s dive right in and get to know the folks of OpenAmplify all over again! So refresh our memories, who is OpenAmplify? Opening up OpenAmplify Customer Service. Please note: we are currently updating this post to provide you the latest Salesforce Marketing Cloud capabilities (May 2013) Yesterday, we got to know OpenAmplify and their second insights package.
Now let’s walk through exactly what will be available within the OpenAmplify Customer Service insights package. Quick customer service response is often a key strategy for an engaged brand. However, this oftentimes results in a large volume of customers’ social media posts to review, assess and act on appropriately. Successful Customer Service with OpenAmplify. Please note: we are currently updating this post to provide you the latest Salesforce Marketing Cloud capabilities (May 2013) We have been discussing OpenAmplify on our blog this week, reminding you of the social media insights they already offer, learning a little more about them as a company and taking a specific look at the new insights they are adding.
Today, let’s walk through a situation most of us face on a day-to-day basis and how OpenAmplify can help. Say we are a High Tech company actively using social to engage with customers and handle their concerns for months. Since we have enabled this channel for customer service, more and more customers are taking advantage of it. Solariat. Introducing Clarabridge Link. Social Media Insights: How to Use Clarabridge Link. Introducing Lymbix. Please note: we are currently updating this post to provide you the latest Salesforce Marketing Cloud capabilities (May 2013) A new start to the week means another new face to get to know as part of the launch of our new Insights Partners.
This week, we will be taking a look at Lymbix. Let’s get off on the right start by talking to the folks behind the insights and getting some insight of our own on who’s behind the name. Lymbix. Social Media Insights: Lymbix in Action. Please note: we are currently updating this post to provide you the latest Salesforce Marketing Cloud capabilities (May 2013) Introducing PeekAnalytics.
Please note: we are currently updating this post to provide you the latest Salesforce Marketing Cloud capabilities (May 2013) Welcome to a new week and a new insights partner to explore! This week we will be focusing on PeekAnalytics. Let’s waste no time and hop in to the questions. Can you tell us a little bit about who PeekAnalytics is? Social Media Insights: A Peek at PeekAnalytics. PeekAnalytics. PeekAnalytics is now available as part of the new Salesforce Radian6 Insights ecosystem to help customers sort through millions of social conversations targeting specific demographic or psychographic groups Enhanced demographics data from PeekAnalytics allows brands to derive a greater understanding of their customers, including their likes and interests.
New York, NY (PRWEB) July 18, 2012 PeekAnalytics today announced that it is now available as part of the new Salesforce Radian6 Insights ecosystem. With PeekAnalytics’ suite of demographic and psychographic data available in Salesforce Radian6 Insights, social enterprises can uncover actionable business intelligence around social conversations all within one unified platform. By working with PeekAnalytics, Radian6 Insights customers will receive powerfully simple social audience metrics and sorting capabilities. Social Media Insights: PeekAnalytics at Work.
Helpful Insights from PeekAnalytics to Enhance Your Social Media Analytics.