Porter's Five Forces - Problem Solving Techniques from MindTools Assessing the Balance of Power in a Business Situation Assess the balance of power in a business situation, with James Manktelow & Amy Carlson. The Porter's Five Forces tool is a simple but powerful tool for understanding where power lies in a business situation. Foundations and Trends in Web Science Published: 26 November 2011© 2011 P. Cofta Short description The Trustworthy and Trusted Web is a thorough investigation of the complex question of trustworthy ICT. It analyses this concept from the dual perspectives of the technical architecture and the sociological angle of the creation of social reality. It addresses conditions to discuss trustworthiness of ICT, discussing whether a single notion of trustworthiness can be agreed upon and whether it will generate useful design criteria for trustworthy ICT.
Marketing & Advertising > Marketing Techniques from AllBusiness Ed Buchholz found venture funding for his startup on Twitter. After releasing the first version of its forecasting and management tool for small businesses, 60mo, a 10-person startup in Cleveland, Ohio, needed to raise capital. Buchholz's first choice was Lightbank, a new fund in Chicago. The Influence Landscape: The Evolving Power of Shapers & Influencers Type the word “influence” into Google and it returns 142 million results. What is going on? The last two decades have seen major changes in the world which have reshaped the influence landscape – with power shifting away from position and traditional measures of status towards a much more fluid, fickle and democratic power structure. Today it is about the power of “me” and “we” more than the power of “they.” In this article we explore the emerging influence landscape and some of its potential implications. Influence is Power
6 Tips for Launching a Product on Facebook Businesses rely on Facebook to increase brand awareness, build community and strengthen customer service (for starters). But how can companies effectively leverage Facebook to amplify new product launches? We spoke with some companies — large and small — that used Facebook to effectively introduce products to the marketplace and generate new sales. 8 Tips for Healthcare & Pharmaceutical Companies on Facebook Pharmaceutical and health care companies have been understandably cautious about using social media for marketing purposes. While the FDA provides little concrete guidance, some social media marketing is permissible. Here are a few tips and best practices to consider if your health care company is embarking on a Facebook presence.
Collusion Tracking & privacy Not all tracking is bad. Many services rely on user data to provide relevant content and enhance your online experience. But tracking can happen without the user’s knowledge. That’s not okay for some. It should be you who decides when, how and if you want your browsing data to be shared. Creating Natural Influence The Universe ..at an increasingly accelerated rate. Are you? is continually expanding.. Add Data, Common Sense to Your Social Media Marketing Strategy No matter your social media marketing strategy, we’ve all questioned its validity and viability. What we’re doing seems to be working, but how can we be sure? There are so many variables to track and consider that sorting it all out can make your brain hurt. While we can’t offer you a tried-and-true equation, we can offer you a few insights inspired by Argyle’s recent Data Driven Social Marketing webinar. Eric Boggs, CEO of Argyle, joined Jason Falls, Principal at Social Media Explorer, for an opportunity to share wisdom about how to use data, process and frequency to turn social media marketing into a revenue-generating machine.
Are SMEs struggling with social media marketing? It seems that many small business owners believe in the power of Facebook, LinkedIn and Twitter et al when it comes to marketing their business, but don’t have the time, resources, and often the inclination, to make effective use of them. According to a new poll of 500 decision makers, nearly a third of them said Facebook would be effective in generating sales for their business, but only 5 per cent of respondents said that they are using the site for marketing their business and exploiting it fully. Similarly, 18 per cent thought LinkedIn would generate sales leads but only 3 per cent are using it to the full. The figures for Twitter are 17 per cent and 4 per cent respectively. Commenting on the results, Mark Speed, joint managing director of the survey conductor IFF Research, said: “Powerful marketing of a service or product can bring great dividends but it does require an investment of time and resource.
Future of Influence Summit 2009 » Blog Archive » Launch of the Influence Landscape framework (Beta) June 22nd, 2009 / 12:06 by Ross Dawson Today we launch our Influence Landscape framework! Click on the image to download the pdf. This continues our tradition of creating frameworks to elucidate where things are going, including extremely popular visuals such as Future of Media Strategic Framework, Future of the Media Lifecycle, Enterprise 2.0 Implementation Framework and many more.