Relations presse et Réseaux sociaux. Graphisme. Retro bazaar. Pdf. Le Club des Directeurs Artistiques - News. Creative Advertising Archive & Community. Ressources. Couleurs. Tutoriaux. (ill)egal graffiti. Blogs typos. Fonts. Haas Unica. Bauldoff linked to some scans he’d done of the 1980 promo for the typeface Haas Unica, by Team’77.
I’d seen a copy of this back in the 90s but then forgot about it until seeing these scans - back then I was only a callow youth so the idea of improving Helvetica didn’t seem so remarkable or interesting as it does now. Essentially, Haas Unica came about as a result of analysing the original version of Helvetica, its variants (as they were in 1980) and similar faces and seeking to improve them - to produce the ultimate archetypal sans serif face. A single face to unite them all, if you like. Typographie / un cours à l’Erg (École de recherche graphique), B.
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