James Surowiecki: When social media became news. Howard Rheingold: The new power of collaboration. The Race For The Second Screen: The Show's The Thing. "There are players out there, obviously, that want to have an app across all of television," says Dermot McCormack, executive vice president of digital media for the MTV Networks Music & Logo Group.
"We think that advantage we have is, very simply put, we know what happens next. " One-app-to-rule-them-all solutions, like those discussed in the first part of this series, envision companion platforms that range across users’ TV watching experience. Different channel? Same app. The Digital↔Physical: On building Flipboard for iPhone and Finding Edges for Our Digital Narratives — by Craig Mod. By December, every piece of the application had been disassembled, scrubbed, and oiled from a user experience, surface design, and information architecture perspective.
Furthermore, every piece of the underlying engineering had been hammered and abused in testing for solidity: just try to crash the thing. I mention all of this to emphasize the great experiential texture we felt during the process of building this application. Clearly, we were making stuff. Lots of it.