yosotros
Get flash to fully experience Pearltrees
curioser and curioser.. (pearlers)
Mark C House - Giant Steps Research
Research is more than just data collection and analysis. Online surveys, virtual ethnography, and teleconferenced interviews have made data collection simple and fast. Simply having data rarely leads to change in an organization or a product.
Strategy and Performance
Organisational Change Management
Fun
use(less) brain
Pearl of the day
exquisite cadaver
Olivier Tripet | There are only two kinds of people: connectors and dividers
Part of the world’s most watched Social Media video series; “Social Media Revolution” by Erik Qualman.Community Management ROI/analysis
Recently, at lunch with David Berkowitz , Senior Director of Emerging Media and Innovation, at 360i and blogger behind 100 Ways to Measure Social Media , this question came up and we thought: Let’s compile 100 case studies that prove social media ROI. Let’s do it in 3 installments to solicit input along the way and understand the business principles at work. Here are 34 of those 100 social media case studies.
34 case studies that prove social media ROI
Arguably the hardest part of leveraging the power of social media is generating an initial swell of activity. Every day, we read fantastic case studies of companies who tap their biggest fans to help generate quality word-of-mouth. While there’s no question that customers are one of the most effective assets in social-media marketing, companies of all shapes and sizes often overlook their built-in social network: their employees. A recent Forrester study indicates that tech-savvy employees who are equipped with information are more likely to advocate on their company’s behalf.
4 ways to transform your employees into social-media marketers
saferepository
lerouxpa
dbikard
Tech
Digital Marketing Theory / Strategy
missdja
mirlen101
Unique personalities
Interesting People
Fractals