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After seeing healthcare ads, 38% of respondents said they talked with their doctor and 36% researched the advertised drug online. Web Users Seek Info in Pharma Ads - eMarketer

Few Senior Surfers Sighted - eMarketer By contrast, 75% of people ages 18 to 29 reported the same. Seniors don’t seem to be overly chatty, either, at least when they are on the go.

Gapminder Desktop lets you explore the world from your own computer, even when you have no Internet. Windows, PC and Linux. Gapminder.org - For a fact based world view.

More social media resources for brands: Understanding Luxury Brands and Social Media

Who Uses Social Networks and What Are They Like? (Part 1) 45% were neutral or didn't care. Social Networking Myths Shot Down

Report: Twitter still 'missed opportunity' for Fortune Big companies aren't doing enough on Twitter. And companies that had active Twitter accounts weren't making their tweets appealing to followers, the firm found. Fifty-three percent of the accounts did not "display personality, tone, or voice" in their messages.

Still, metrics remain a hurdle. CPGs Focus on Social Relationships - eMarketer

Deep Brand Engagement Creates Customers - eMarketer

Fast forward to 2008 and 2009, and we’re seeing a steady increase in the lifespan of a story: down to 83% of total engagement for the first hour in 2008, and 64% in 2009. Measuring Engagement of the Social Web: ‘07-’09 | PostRank Blog

Autos Sprint To (Relatively) Big Finish We are coming down the stretch, and everyone in the auto business will be biting their nails to see just how much better this year will be, when the auto sales numbers are tallied, versus 2010 or the dread 2009, when sales hit a 27-year low. According to research commissioned by Consumer Cellular (which is the official cell phone plan provider for the AARP), Boomers use their smartphones in much the same way that younger customers do. Publications Like, Totally Wired 11/12/2009

Younger Women Step to Social Beat - eMarketer “With moms it is even a stronger source, as moms have always found it important to ask other moms before making important decisions that affect their families and kids,” Brandon Evans, managing partner and chief strategy officer at Mr Youth, told Media Life magazine.

Gen Y Holds Tight to E-Mail and Texting - eMarketer On average, respondents spend 33 hours per month on social networking sites, compared with 31 hours with e-mail, a small difference considering the hype around social networking.

Interestingly, US consumers found social network contacts and bloggers that they read regularly more trustworthy than major journalists, television news readers and radio presenters. Celebrities and TV show presenters were tied with politicians for the dishonor of being considered least trustworthy. Americans Want Brands that Inform - eMarketer

Facebook Grabs Soc Net Share - eMarketer Experian Hitwise also reported that overall, US Internet users decreased their time spent on social networks by 20% in September 2009 compared with September 2008. Time spent on Twitter was down year over year, by 56%.

Among rich media ads that had a video component, expandable banners and polite banners had the longest average video duration, while push-down banners were most likely to be fully played. “There is a tradeoff between unit sizes and other features, i.e. assuming constant budget, larger unit sizes means less video and rich content,” noted the report. “The main points of this analysis is that increasing unit size should be considered for Standard Banners, while for Rich Media, advertisers should focus on adding video, richer features and elaborate creative.” Bigger Banners, Richer Media - eMarketer