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What do Internet users most want to do after being diagnosed by a doctor?
Web Users Seek Info in Pharma Ads - eMarketer
Few Senior Surfers Sighted - eMarketer
The generation entering their golden years is doing just fine without making the Internet a daily part of their lives, thank you.
One of the biggest misconceptions by brand managers is that the web is not a luxury market.
Understanding Luxury Brands and Social Media
Who Uses Social Networks and What Are They Like? (Part 1)
A new study by Anderson Analytics looks into the demographics and psychographics of social networking users on Facebook , MySpace , Twitter , and LinkedIn with a goal of providing marketers with information about users' interests and buying habits as related to their network of choice.
Report: Twitter still 'missed opportunity' for Fortune
A new report from global public relations firm Weber Shandwick has found that when it comes to Fortune 100 companies, they just don't get Twitter...not yet anyway. According to the study (PDF), which looked at how the world's 100 top companies used Twitter between late August and early September, the companies have a grand total of 540 Twitter accounts owned by just 73 companies; 27 firms don't participate in the microblogging tool/social network. Some 76 percent of those 540 accounts weren't "updated often" and 52 percent were not actively engaged, as measured by the accounts' use of hash tags, links, references, and retweets.Consumer packaged goods (CPG) companies and social media are not an easy mix. Because CPG companies tend to focus on reaching a mass audience and have well-honed ways of measuring marketing effectiveness and sales, social media has been a less than perfect fit. But rather than a hindrance, this can be an opportunity for CPG companies.
CPGs Focus on Social Relationships - eMarketer
Deep Brand Engagement Creates Customers - eMarketer
The power of online brand interaction is not to be denied: A solid majority of connected consumers have had their opinion of a brand swayed, either positively or negatively, by an online experience.
It is no surprise to any publisher that many of the conversations about their content and within their audience are occurring off their properties.
Measuring Engagement of the Social Web: ‘07-’09 | PostRank Blog
DMR Searchable Index Connects Advertisers With Technology by Laurie Sullivan 2 hours ago
Publications Like, Totally Wired 11/12/2009
Younger Women Step to Social Beat - eMarketer
Generation Y females have redefined the idea of “peer group” to encompass online friends, bloggers and anonymous reviewers, according to the “Why Y Women?” report from PopSugar and Radar Research . Looking to this expansive group of peers, rather than experts or celebrities, Gen Y women are particularly influenced by social media.
Gen Y Holds Tight to E-Mail and Texting - eMarketer
Newspapers may be reporting on the demise of e-mail, and some research indicates that young people are turning more toward social networking than more traditional online communication, but college students still see e-mail as a critical medium for messages.The top characteristic US consumers want from brands they like is to improve their knowledge—and the least desirable one is for a brand to “only be visible in store”—according to the “Global Web Index” from Lightspeed Research .
Americans Want Brands that Inform - eMarketer
Facebook Grabs Soc Net Share - eMarketer
Not only has Facebook surpassed MySpace as the leading social network in the US, it has moved far ahead in terms of market share of US social networking site visits. According to September 2009 data from Experian Hitwise , almost 59% of all social network category visits were at Facebook, compared with just over 30% for second-place MySpace.According to Eyeblaster ’s “Global Benchmark Report 2009,” increasing ad size is not necessarily the best way to boost performance. The company found that for banner ads, where size is the main component of ad visibility, bigger is generally better.
Bigger Banners, Richer Media - eMarketer
eMarketer has revised its US online ad spending forecast downward, predicting 2009 spending of $22.8 billion. Online ad spending for the first half of the year decreased by 5.3%, according to reported results from the Interactive Advertising Bureau and PricewaterhouseCoopers , eMarketer’s benchmark. Indications—such as relatively strong Q3 results from Google—suggest an increase in search spending.