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Fashion. Social Media for Business: The Dos & Don'ts of Sharing. Sarah Evans is the director of communications at Elgin Community College (ECC) in Elgin, Illinois. She also authors a PR and social media blog and is the founder of #journchat. It doesn’t matter if you’re on Facebook, Twitter, YouTube, Flickr; your online personality is not only part of your overall brand, it becomes an interactive experience for you and your business. So, who is the face or voice of your brand and what do they share?

It's a very important decision in and of itself. Just as you create branding guidelines and key messaging guides, so too should you dedicate time to creating your social media personality. There are multiple combinations that you can use to increase your brand visibility and converse with your customers. Be transparent and authentic. Don’t want the worst day of your life to be played over and over again like Groundhog Day? Think in terms of “bad driver just cut me off” instead of “just got served papers for a lawsuit.” Who is doing it well? Facebook YouTube. Should Your Company Have a Social Media Policy? Sharlyn Lauby is the president of Internal Talent Management (ITM) which specializes in employee training and human resources consulting.

She authors a blog at hrbartender.com. Companies are realizing that people are talking about them whether they like it or not. As a result, they’re deciding whether they should consider having a social media presence, and hence, a policy. A social media policy outlines for employees the corporate guidelines or principles of communicating in the online world. Social media is quickly moving from an emerging form of communication to the mainstream. 1. As a human resources professional, I’m constantly accused of being all about policies.

Unfortunately, you have to contemplate what might happen if someone says or does something stupid (like employees doing gross things to food and posting it on YouTube). 1. 2. In addition, social media can strengthen your ‘brand’ not only as an employer but as a company. 3. 4. 5. Social media or new media is really media. HOW TO: Manage Social Media Goals and Expectations. You have insightful tweets, write amazing blog posts, and can make a viral video like it's nobody's business. So why don't you have 500,000 followers, 50,000 views per video, and your own personal social media army? People have been setting some strange, unrealistic, and possibly misguided expectations recently in social media. While you might believe that you're only worth something in social media if you have a huge audience, the simple fact is that it's not true.

Understanding what you want out of social media and having smart goals can mean the difference between frustration and enjoyment. This guide provides and overview of some ways to avoid the pitfalls of social media expectations and how to manage smart goals on the social web. Popularity game vs. real value The desire for social media popularity has been a growing phenomenon in recent years. So the first step in managing your social media expectations is this: don't get caught up in the popularity game. Avoiding pitfalls. Using Outposts in Your Media Strategy | chrisbrogan.com. Social networks are great places to meet new people, to build new business relationships, and to learn about information from non-traditional sources.

But another great way to use social networking sites is as an outpost. What do I mean by this? It turns out that people getting to know you on social networks might also find your content for the first time, and/or something you post to those networks might bring you an opportunity that wouldn’t immediately come to you in other ways.

Building Outposts Before we go too deep, as I’m talking about RSS and some of you might not be fully aware, here’s a great video by Common Craft about RSS in Plain English: Here’s what I’m talking about: Find your RSS feed URL for your blog. Technically, it’s a simple tactic used in a strategy of awareness and / or community building. Any other recommendations you want to add to the process? Photo credit, Jule Berlin ChrisBrogan.com runs on the Genesis Framework Become a StudioPress Affiliate. B.L. Ochman's blog: Marketers Need to KISS: Keep it strateg. 20 Tips to Manage Your Online Social Life – Part 2. In the previous post, we started with some tips to keep your online social life in order.

Among many other tips, we’ve covered how to track your comments, manage your privacy, advised you on managing your online passwords and finding the right Gravatar. As you can see, those tips are for the “beginner” online socialist. Here are some more to help you become a power user of social media and networking sites. 11. If you spend a lot of time with your mobile phone, use applications that interface with multiple networks. 12. Are you sharing a lot of content in your blog posts, photos, videos, and bookmarks, but not receiving many comments, ratings or feedback? Sometimes we get so caught up in our “˜create/discover-post-share’ routine that we forget to listen, view, comment and rate others’ posts. 13. Choose an aggregator service that supports your favorite networks. An important consideration is data portability. 14.

RSS Feeds are very powerful. 15. 16. 17. 18. 19. 20. 20 Tips to Manage Your Online Social Life – Part 1. The more I started using social networking sites, the more I began feeling disoriented. After a while, I lost count of how many “˜Web 2.0′ services I had signed up with. Multiple login-password combinations or single passwords across multiple sites, photos scattered everywhere, and bookmarks in disarray. I no longer knew what I had dugg, found delicious or stumbled upon.

Keeping track of groups of friends on multiple networks, commenting on their updates, updating my status, responding to email, and pretty soon, I had “˜social networking fatigue‘. If this sounds familiar, don’t lose heart: these tips may help. If you have not yet dived deep into social waters, these tips can help you stay afloat and in control. 1. Use pen and paper or mind mapping services like MindMeister to better define your social networks or your social map.

Don’t be disheartened because it may be a mess. 2. For each network where you share data, define your target audience. 3. 4. 5. 6. 7. 8. 9. 10. Features of Dolphin Web Community Software. A Simple Presence Framework | chrisbrogan.com. Gaining the awareness, the attention, and ultimately the trust of a community online is a challenge many people are working to accomplish. Whether for your own personal interests or for a business-related use, we look to build relationships using these tools so that we can have conversations with the right people. But where should you start? What comprises a good methodology for using the platform? What’s the proper etiquette. Here are some starter moves to consider when building a presence framework for business communications purposes. This ran pretty long. A Simple Presence Framework Listening First It’s easier if you grow bigger ears. Passports In my post, Using Outposts in Your Social Media Strategy, I talk about home bases, outposts, and passports.

Here are some recommended sites for passports. Having these accounts means you can communicate faster should a conversation pertinent to your interests start on any of those sites. Outposts Home Base Those are my goals. 19 Presence Management Chores You COULD Do Every Day | chrisbrog. If you’re looking to establish your online presence, and build relationships, it’s not the kind of project where you show up, build your profiles, friend a few people, and call it good. It’s a lot like tending the farm. Here are seven particular “chores” you could do every day that should prove beneficial to your online interests. Twitter Find seven things worth retweeting in your general feed and share. Reply to at least five things with full responses (not just “thanks”).

Point out a few people that you admire. Facebook Check in on birthdays on the home page. LinkedIn Accept any invitations that make sense for you to accept. Blogs Visit your blog’s comments section and comment back on at least 5 replies. It’s Not Easy Maintaining your online presence takes time. We’ve traded dollars for time, in lots of these equations, as we see the return on our advertising spend diminish. What do you think? ChrisBrogan.com runs on the Genesis Framework Become a StudioPress Affiliate. O a Rede Globo se relaciona com as mídias sociais | boombust. Mônica Albuquerque, Diretora de Comunicação da TV Globo, é jornalista, trabalha há 10 anos na Central Globo de Comunicação (CGCOM) e ontem esteve conosco em mais uma edição da Conexão Bites, promovida pelo publisher da Revista Bites, desta vez com o tema “Estudo de casos – o uso corporativo da web 2.0″.

Me sinto orgulhoso de participar dos eventos promovidos pelo Manoel Fernandes desde o primeiro “Café.com blog“, que aconteceu logo depois que nos conhecemos no primeiro Blogcamp SP, nos “longínquos” idos de 2007. Se antes as empresas participavam para trocar idéias com blogueiros, hoje participam para compartilhar suas experiências e é MUITO BOM participar disso! A Globo começou a ficar preocupada em meados do ano passado com o advento da nova realidade “sem controle” das novas mídias. Como eles são uma empresa de produção de conteúdo, decidiram fazer algo e começaram por Capitu (Jul/2008) – um dos cases levados ao evento pela Mônica.

Os objetivos traçados foram: CHMKT - Marketing | Cultura | Propaganda | Tendências | Comporta. HOW TO: Use Social Media for Enterprise Business. Companies such as Zappos , Dell , and JetBlue are all known as successes in harnessing the power of social media for business. However, the aforementioned businesses sell directly to consumers. How about the business that sells products to other businesses? What if you’re a company that builds inventory software or datacenters for the likes of Walmart? Is Twitter, Facebook, Ning, or a company blog going to be any use? In fact, the answer may surprise you. There are business-to-business companies that are utilizing the social web to find customers, to build up a reputation, and to get the upper hand on landing the big deal. Step 1. What use is a company blog if you only have 10,000 customers, rather than 10 million? Social media provides an outlet for displaying who you and your company are. 37Signals , the maker of Software-as-a-service business collaboration products, is a prime example of this philosophy in action. 2.

Step 3. Step 4. . - Connect with commenters on your own blog. Best Marketing, Customer-Service Tool Is the Product Review - Ad. The New PR. OPEN Forum by American Express OPEN | | How to Use Social Media: Gays and Lesbians Love Social Networks. US gays and lesbians are using social media in fabulous numbers. According to a May 2009 Harris Interactive poll, gay and lesbian Internet users were more likely to be social network members than straights—55% of them were on Facebook, versus 46% of heterosexuals, and the differences were similar for MySpace and LinkedIn, too. Despite a fondness for being social online, 63% of homosexuals were apathetic toward advertising on social networking sites and a mere 6% had a positive attitude. In addition, 55% of homosexual Internet users reported reading blogs. News was the most widely read blog topic (34%) followed by personal (32%), political (28%) and entertainment (25%) information.

Only 38% of heterosexuals said they read blogs. One-fifth of gays and lesbians were Twitter users, compared with 12% of straights. “Blogs and social networking sites are powerful opportunities for companies to reach out to the gay market,” said Bob Witeck of Witeck-Combs Communications. Never miss a trend. Whose Word-of-Mouth Matters? Word-of-mouth recommendations can move consumers to make a purchase. Word-of-blog, on the other hand, is far less persuasive. According to Mintel, 34% of US Internet users who bought a product or service based on a recommendation got that tip from a friend or relative, while one-quarter bought based on advice from a spouse or domestic partner.

Lower on the list were bloggers and chat rooms. While bloggers may bring buzz to a product, converting the buzz to sales is another matter—unless, of course, the blogger is a friend. “It’s interesting to find that as much time as we spend online, we still prefer a personal recommendation from someone we know and trust,” said Chris Haack of Mintel. The most common reason that Internet users recommended a product or service was price, followed by quality and convenience.

“The sheer number of people that purchase based on recommendations proves marketers need to pay attention to word-of-mouth,” said Mr. For more information, see Trust Word-of-Mouth. Welcome to Community Strategist. Time to Write Twitter’s Tombstone? Social Media ROI: Dell's $3m on Twitter and Four Better Exa. Dell Computers announced last night that it has surpassed $3 million in sales via links from one of its Twitter accounts, making one of the most high profile examples of social media Return on Investment (ROI) all the more juicy. Telling your reluctant boss that social media is worth using because Dell made $3 million on Twitter, however, runs the risk of encouraging e-commerce broadcast as the model for engagement in conversation. Other, more conversational, examples of ROI make important additions to conversations about Dell and social media. (They also concern a lot more money.) The @DellOutlet account has more than 600k followers on Twitter and frequently posts links to discounted computer hardware.

Revenue from those links is great to be able to point to, but there is a risk of reinforcing traditional business thinking where it is not fully appropriate. Dell itself does a lot of listening and conversation from this same Twitter account. Four Better Examples of Social Media ROI. Trust Word-of-Mouth. In a poll of chief marketing officers from the Duke University Fuqua School of Business and the American Marketing Association (AMA), the top overall customer priority named was service excellence, followed by building a trusting relationship. Unfortunately, building trust can be difficult.

A 2007 Myers Publishing study found only 17% of people trusted advertisers. And things got worse in 2008, when respondents to a Gallup poll said that only 10% of ad practitioners were trustworthy. Not surprisingly, a 2007 survey from Bridge Ratings found that the most trusted source among US consumers was their own friends, family and acquaintances. Therefore, it is essential for businesses to find evangelists for their brands who spread the gospel on their own. According to BIGresearch, however, word-of-mouth recommendations have different effects depending on the type of purchase. Over one-half of consumers believed that word-of-mouth influenced the restaurants they went to.

Flag Influencers for Press, Backlinks, Social Media Optimization. The Web in Numbers: Twitter's Phenomenal Growth Suddenly St. IBM Debuts New Social Network for Business Partners to Discover, Technology | Twitter hype punctured by study. A Map Of Social (Network) Dominance. Small Businesses Get Social. Women Who Blog. The Groundswell of Social Media Backlash | Collaboration 2.0 | Z. 25 Social Media Marketing Tips from Dell, Comcast, HP, Wells Far. How Brands Balance Their Diet With Social Media Supplements « We. 9 Crucial UI Features of Social Media and Networking Sites | How.

LG Top Mount e o case dos Twitteiros esfomeados. Lithium - Successful Communities On-Demand. Jive - The Social Business Software Leader. Intranet Software: ThoughtFarmer is Turnkey Social Intranet Soft. Web Strategy: The Three Spheres of Web Strategy (and the skills. Seven Steps to Creating a Data Driven Decision Making Culture. | Categories | Best Buy Inc. Is Your Website SNOWED? (Stakeholder Needs Overwhelm Web Experie. 5 Essential Steps to Make Your Site Search & Social Media Fr.

10 Must-Haves for Your Social Media Policy. New Twitter Research: Men Follow Men and Nobody Tweets - Convers. Twitter no Brasil. Bullet divulga o resultado da primeira pesquisa brasileira reali. List of Social Computing Strategists and Community Managers for.