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New Twitter Research: Men Follow Men and Nobody Tweets

New Twitter Research: Men Follow Men and Nobody Tweets
by Bill Heil and Mikolaj Piskorski | 2:15 PM June 1, 2009 Twitter has attracted tremendous attention from the media and celebrities, but there is much uncertainty about Twitter’s purpose. Is Twitter a communications service for friends and groups, a means of expressing yourself freely, or simply a marketing tool? We examined the activity of a random sample of 300,000 Twitter users in May 2009 to find out how people are using the service. We then compared our findings to activity on other social networks and online content production venues. Our findings are very surprising. Of our sample (300,542 users, collected in May 2009), 80% are followed by or follow at least one user. Although men and women follow a similar number of Twitter users, men have 15% more followers than women. Even more interesting is who follows whom. These results are stunning given what previous research has found in the context of online social networks. i Piskorski, Mikolaj Jan.

http://blogs.hbr.org/2009/06/new-twitter-research-men-follo/

6 Unique Twitter Visualizations Art, imagery, graphs, and maps help place context and a visual component to numbers, locations, and data. Twitter, the ultimate collection of 140-character thoughts and data, does not come with image sharing, video embedding, or almost any other visual feature. However, it does come with an API and hundreds of people developing Twitter applications all the time.

Poll: Business People Say Twitter More Important Than LinkedIn A month-long poll conducted on business social network LinkedIn has uncovered some fascinating numbers concerning social media platforms and brand presence. The biggest surprise was that Twitter was deemed more important to brands than LinkedIn, and the poll was performed on LinkedIn. With more than 3,600 respondents so far, each well understood in terms of job titles, company size, age and gender - this is a high-quality data set worth paying attention to. The question asked was simply: "What is the most important new platform for brands to master?" Options were Twitter, Facebook, the iPhone, Digg and LinkedIn. Some of the conclusions were a real surprise.

9 Crucial UI Features of Social Media and Networking Sites Advertisement The main function of a good user interface is to provide users with an intuitive mapping between user’s intention and application’s function that manages to provide a solution to the given task. Basically, user interface describes the way people interact with a site and the way users can access its functions. In fact, usability is a biproduct of a good user interface and it determines how easily a user can perform all of the functions provided by the site. Usability is a crucial part of every design, especially on websites with a large amount of functions and users.

Deconstructing Twitter: Analytics for Reach and Impressions « B2B Marketing Savvy: ScoopDog's Blog Other Twitter Topics: Tools for Business Teams Multiple Account Layering Strategy More Analytics Email The Scoopdog Team (Read time = 3 minutes) Forget for a moment, the promises of “messaging in the stream”… of “conversational marketing”… and/or the rush for “knitting together a branding fabric”…. At a practical level, early, B2B pros need to be able to discuss social media up the management chain using old-school terminology like: reach and impressions… like: messaging persistance, quality and velocity. This is one conversation that helps gets social media initiatives approved… and funded. But where do you find benchmarks… tools for consistent measurement? The Story Of Twitter In Picture Form Sure, you could read about the history of Twitter in long-form blog posts, but that seems to go against the spirit of the micro-messaging service. So instead, here’s a picture created by InfoShots for the blog Manolith that puts some key moments of the service’s history in visual form. This spans from the advent of UNIX “Talk” in the 1980s (an early real-time text update system), all the way to the Twipocalypse. And here is InfoShots’ original concept for the image:

Hyper-Local Marketing - 10 Ways Twitter Will Change American Business Twitter is currently being used as a marketing tool for small businesses. At the same time, the local outlets of some of the largest retailers in the world, which are often competing with local vendors, are turning to Twitter as well. As an example, Twitter users can follow the local pizzeria or the store's owner. Since Twitter is still mostly a person-to-person service and not a business-to-business service, it is likely that the Twitter relationships will be with the owners of small shops.

How Brands Balance Their Diet With Social Media Supplements « We Developing a social strategy is a lot like having a balanced diet. While the employees can learn from each other, additional external supplements must be introduced into the diet for a balanced meal. Unlike other tried and true mediums that are used to connect with customers, social strategies come with implications and risk. While brands will ultimately drive and implement their own social strategy entrée they’ll still need supplments to ensure they’re getting a balanced and healthy diet for this marathon. Twitter Impressions: Three Factors To Consider « LoCul Reign Twitter Impressions: Three Factors To Consider Posted by Logan on October 12, 2010 · 1 Comment As a Social Media Analyst I have worked with a wide range of clients. From Fortune 100 companies, to local mom and pop shops that are dabbling in social media because their kids follow Justin Bieber on Twitter.

OUseful Info: Twittershow - Modifying Feedshow to Provide Twitte Twittershow - Modifying Feedshow to Provide Twitter Powered Presentations Over the weekend, I came across Twitter presenter, a proof of concept way fo using a Twitter feed as the basis for a presentation inspired by a tweet from @ewanmcintosh: "Can one present by Twit?" The feedshow link presenter takes and RSS feed in, typically from a social bookmarks site, and uses it to provide a set of links to web pages that are to be talked around during a presentation. I've been meaning to add an option to feedshow that lets you preface a displayed web page with a comment, provided either by the title or description element of the input feed, so as a step on the way to that, here's a quick proof of concept sideshoot from feedshow - Twittershow (or should that be TweetShow, or even Tweeshow?! (original typo...;-)

The 6 Spheres of Social Media Marketing Brian Carter is Director of SEO, PPC, and Social Media at Fuel Interactive, a full-service interactive agency in Myrtle Beach, South Carolina. Disclosure: Brian is a cofounder of the pay per tweet twitter marketing service, TweetROI. I'm so excited about my new diagram The Groundswell of Social Media Backlash There appears to be a fully fledged backlash against 'social media' marketing emerging, with commentary in both areas you'd expect and in places you might not. This is tough on the people who have solid foundations for what marketing messaging is all about, and who are doing good things with modern technologies around the age old concepts of marketing 'conversations' or word of mouth. 10 years ago the ClueTrain Manifesto put forward ninety five theses essentially expanding on the following proposal: "A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed.

5 Business Models for Social Media Startups Jun Loayza is the President of SocialMediaMarketing.com, a company focused on building social media campaigns for companies. He is also the co-founder of Viralogy.com, which measures and ranks your social influence online. He loves to meet other young, motivated entrepreneurs, and can be reached though his personal blog.

Women Who Blog The “2009 Social Media Study” from BlogHer, iVillage and Compass Partners found that women are turning to all sorts of social media for fun, entertainment, community and connection. More than one-half (53%) of the US female Internet population of 79 million actively participated in some type of social media at least weekly. Of the female social media participants, 75% took part in social networking and 55% used blogs. Nearly 23 million of the social media users read blogs. But many women went beyond merely reading: 12 million posted to blogs and 8 million published them. Current JISC Projects of Possible Interest to LAK11 Attendees Mulling over an excellent couple of days in Banff at the first Learning Analytics and Knowledge conference (LAK11; @dougclow’s liveblog notes), where we heard about a whole host of data and anlytics related activites from around the world, I thought it may be worth pulling together descriptions of several current JISC projects that are exploring related issues to add in to the mix… There are currently at least three programmes that it seems to me are in the general area… Activity Data Many systems in institutions store data about the actions of students, teachers and researchers. Business Intelligence The Business Intelligence Programme is funded by JISC’s Organisational Support committee in line with its aim to work with managers to enhance the strategic management of institutions and has funded projects to further explore the issues encountered within institutions when trying to progress BI.

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