Finacial. The Real-Time Web: A Primer, Part 1. This is part 1 of a three-part series on the fundamental characteristics of the real-time Web. Like cloud computing less than a year ago and social networking two years ago, the real-time Web is the new black on the tech circuit. The trend has been publicly bandied about this summer, starting with a few industry get-togethers, followed by several enthusiastic testimonials from investors (notably angel investor Ron Conway's widely posted list of ways for Twitter to monetize).
It was then capped by a glowing report in BusinessWeek in early August. That a serious trend is on the rise would not be doubted by those watching Twitter's rise in usage and media popularity. In fact, the debate this summer has centered not on whether something is afoot but rather on what to call it. Ron Conway favors "now media" in the belief that it's a media phenomenon. The trend is not with Twitter alone. A New Form of Communication This deconstruction of content is not limited to Twitter. A New Body of Content. 5 Key Questions When Selecting a Social Media Firm | StarTribune. This post is a more practical viewpoint from my previous post on the rise of the so-called "social media guru.
" Unfortunately, there's no certification process so anyone with a Facebook page and Twitter account can call themselves a social media guru. This means it's been up to companies to fend for themselves when selecting a partner. Your social media strategy may be one of the most important elements in your overall marketing and communications plan, so you're probably taking it very seriously. Let these five questions help you navigate a rather squishy world. 1. 2. 3. 4. 5. Receiving quality answers to these five questions will help you get into the incredibly fast-moving cycle of social media. My Feeds. FeedBlitz - The Email Marketing Service for Blogs, Social Media. V.2 Which Social Media Channels Should You Be Using? [PERSONAL B. About 2 weeks ago I posted a matrix designed to help companies decide what social media channels they should be using.
I originally intended to outline which channels are best to achieve certain personal branding goals, but as I talked with people who are leaders in personal branding; I started to get a lot of data, and decided to split the posts in two. This post is dedicated to deciding which social media channels to use for personal branding. Let me begin by explaining what personal branding is; in the simplest way I can. 3 components come together to create a personal brand: Relationships, Standards, and Style. If you don't define which relationships you want to build, what your brand standards are, and what your brands style is; you're likely going to create an abstract personal brand. There are 3 factors you should take into consideration when defining each component.
Personality: Ideally, personality defines your emotional and cognitive behaviors and temperaments. Connect: How to optimise your website from the ground up | Blog | Econsul. Although much of the search engine optimisation (SEO) work carried out by agencies like mine is ongoing, there are important elements that need to be incorporated in the early days. It's quite common for clients to approach us once they have just paid for a brand new website design. This is understandable, even if it's frustrating for SEO professionals. As far as the company is concerned, they now have their shiny new site so it's time to start marketing it with an SEO campaign. Of course, once the site is finished there is a lot that can still be done, but you've missed many opportunities to maximise the effectiveness of your pages.
There are a number of ways a website can incorporate SEO in its early design. You might find this obvious but you'd be amazed at the number of firms who don't let their different providers interact. Make sure the website caters for any social media tactic you plan to tap into. Consider optimal copywriting Ensure internal links Optimise your page titles. Social Media & In-House Counsel. Five Essential Strategies for Measuring Marketing Effectiveness. With the proliferation of digital channels, marketing is undergoing a tremendous evolution. As a result, marketers at progressive organizations are redirecting their efforts and concentrating on a more holistic understanding of marketing performance. To drive response and determine the appropriate marketing mix in this new paradigm, marketers must adopt a fresh approach to understand how to influence prospects and customers. By doing so, marketers can maximize marketing spend and generate stronger return on investment.
Five core strategies are needed to measure marketing effectiveness. Let's look at them, as well as at some key implementation tactics and ways to overcome the most-common challenges marketers face during execution. 1. Many organizations treat marketing measurement as an afterthought of campaign planning.
Different channels require different tracking mechanisms, but there are some common questions that should be addressed: 2. 3. 4. 5. Identifies Six Approaches to Save Money in Content Management. Egham, UK, August 27, 2009 View All Press Releases Analysts Examine Best Practices in ECM at the Gartner Portals, Content & Collaboration Summit 2009, 16-17 September, in London Organisations are cognizant of the benefits of enterprise content management (ECM), but the number of compromises an organisation likely will have to make to implement ECM can be daunting, according to Gartner, Inc.
Picking the correct business focus is the most important first step to successful content management and information governance. Gartner said ECM consists of a vision and framework for integrating a broad range of content management technologies and content formats across the organisation. “ECM is expensive, which is why a low percentage of knowledge workers in an organisation have access to ECM,” said Toby Bell, research vice president at Gartner. In addition, many ECM projects fail before they get off the ground.
Contacts About Gartner Gartner, Inc. Digital Influence Mapping Project: Best-Practice Disclosure: Let. As more brands explore and embrace social media and word of mouth marketing, we need to increase our vigilance for strong ethics. The true power of social media marketing lies in how it can amplify word of mouth. Brands want customers and fans to recommend their product or speak positively around a topic. People want to hear the true opinions of people like themselves - what they think about a product, a hotel-stay, a health regimen and so forth. The minute that opinion is proven dishonest, the whole promise of word of mouth marketing is diminished. We need to be careful. Everyone seems to agree that "full and transparent disclosure" of the material relationship between influencers (bloggers, twitterers, forum-participants, product reviewers and more) is the basis for an ethical approach to brands and influencers working together.
Here is one element of the comprehensive WOMMA ethics code: Here's another excerpt from the WOMMA code: Sony DigiDads & Disclosure Adopt a Terms of Engagement. How to Increase Revenue with Twitter Integration. "How will it make me money? " is, overwhelmingly, the single most asked question I get when I suggest a brand open a Twitter account. There are 3 ways brands can increase revenue on Twitter: Create Awareness First, you need to know who your target audience is: what they're interested in, what they want to know, and how to talk to them.
Once you know that, you can engage them by: Creating original content: This simply means proving value to your target audience. Offering incentives: A great way to create awareness is to offer incentives via Twitter; especially if the incentive is exclusively offered through Twitter. Designing promotions: Like offering incentives; designing Twitter-based promotions is a great way to get your name out there. Reinforce Branding Whether it's your corporate or personal brand; the best branding has guidelines. 3 interesting ways I've observed brands doing this through Twitter are: Directly Drive Sales Here's the meat; 3 goals to directly drive sales: e.g. Connect: AddThis - The #1 Bookmarking & Sharing Service. Homepage | ShareThis. Virtual Private Cloud. How a Social Media CRM Strategy Affects Social Media ROI. We all know there are essentially 2 ways to increase ROI.
Here's a quick review: 1. Get new customers to buy your product2. Get existing customers to buy more product The way to do this; combination of increased message reach and increased message frequency. Assume, for every 10 people I reach with a message, I get 1 conversion. (1 person buys from me). Reach: If I reach 20 people with a message, I'll get 2 conversions. Frequency: If I hit the 10 people with 2 messages, I'll get 2 conversions.
Pretty straightforward. ROI is different in the social media universe. Example If I reach 4 people; but 2 of the people are 'gate-keepers' who can influence 25 people each; my total reach is 54. Ok, so ideally, I'd like to spend money to reach 'gate keepers' who can influence lots of people, and convert more of their audience than if the message came straight from me. Enter niche marketing & DM best practices. I apologize in advance to professional CRM strategists. (click to view full size) But then, How to Create a Share of Voice Report | Social Media Marketing | Ogilvy PR 360 DI Twitter Webinar. Contests and Twitter: The Good, The Bad, and The Ugly. Charlene Li’s Presentations on SlideShare. Tech Crunch Web Trends. Marketing 2.0 & PR 2.0. Marketing 2.0 & PR 2.0 is here | The Electronic Engagement B.
The Internet and mobile devices have changed not only our lives, but entire disciplines. Marketing is no exception. Marketing 1.0 vs. Marketing 2.0 In Marketing 1.0 world, marketers could get away with producing brochures, ads, press releases, events, and promotions. It was a world world where opinion makers ruled in mass communication mediums. Accountability for performance was fuzzy at best; metrics such as brand impressions were bantered around and were found acceptable. In contrast, Marketing 2.0 is about doing all of that in a new ecosystem where your prospects and customers are now living in print, on the Internet and carrying mobile devices.
The paradigms of new marketing are demand generation, conversations, collaborations, engagement and accountability. Here is how the marketing 2.0 ecosystem looks like. Two Mediums The Marketing 2.0 ecosystem is currently dominated by primarily two mediums: Here is how Marketing 2.0 tools are working now: Digital Influence Mapping Project: Are Influencer Panels Good fo.
What do all of these badges mean? More and more brands are assembling small groups of influential bloggers under the banner of "11 Moms," "Fab 15," "DigiDads," and more. Their purpose? Ultimately, when you scrape away all of the ancillary benefits, brands want these folks as outbound word of mouth ambassadors. Panels can serve two essential purposes: providing feedback into the brand or spreading word of mouth about the brand. These are not exclusive. They Are Good For BrandsThere are three essential reasons why brands embracing "influencer panels*" is a step forward for traditional marketers into a 'best-use'of social media: (*we shouldn't call them blogger panels for all the reasons I outlined in this post. Turning to the Most Trusted SourceWord of mouth marketing continues to grow as the most trusted source for purchase decision information across many categories in many markets.
Alertas do Google. Overview. Demand Media is a Page View Generating Machine - And it's W. In our recent post about the top 50 web properties in the U.S. according to comScore, we noted that Demand Media is on the rise - moving from #36 to #24 in the past 12 months. Demand Media owns a number of successful sites, including ehow.com, Pluck and eNom (the second or third-largest domain registrar in the world). The company also proclaims itself to be "the leader in social media solutions. " Demand Media provides social media platforms to corporations and has a strong SEO business, creating niche website content tailored to search engines.
In short, Demand Media knows how to get page views. Demand Media's original plan in 2006 was to buy up millions of domain names and stick content on them in order to monetize. Further into 2006 it added social media to the mix and since then the company has grown from strength to strength. Demand Media was founded in 2006 by Shawn Colo and the former chairman of MySpace.com, Richard Rosenblatt. Where Does the Content Come From? Demand Media | The Leader in Social Media. 5 Social Media Lessons Learned from Whole Foods. As a company, Whole Foods has impressively embraced social media more than most, gathering over 1.2 million followers on Twitter and 123,000 fans on Facebook in the process. While it is easy to understand why a relatively young company or one started by a tech-savvy founder would so completely embrace social media communication tools, it is quite a bit more remarkable for an almost 30 year old established brick and mortar company with roughly 50,000 employees and over 270 stores worldwide to have done so.
I recently visited the Whole Foods headquarters in Austin, Texas to meet with members of their new media team, including Bill Tolany, the company’s Senior Coordinator of Integrated Media, and Winnie Hsia, who oversees the @wholefoods account. I wanted to know how Whole Foods integrated social media tools into their communications strategy, and what lessons had they learned from doing so. Below are five of the lessons that Whole Foods shared with me during our chat. 1. 2. 3. 4. 5.
Jodange - Welcome. Eight Twitter Habits That May Get You Unfollowed or Semi-Followe. Best practices on Twitter are still developing, and everyone seems to have their own preferences and attitudes about right and wrong on the microblogging service. Standards vary widely depending upon whether one is using Twitter just to keep in touch with friends or is tweeting on behalf of their business or employer.
Whatever your purpose, you may have some tweeting habits that encourage others to unfollow or semi-follow you. Before delving into the list of attention-repelling habits, let's first explore the concept of the semi-follow. On Twitter, there are only two possible states for following--a person either follows another or they don't. But while most people still post updates via the Twitter Web site, many use third-party applications that help group and organize followers. For example, I follow over 2,000 people, and as my list grew beyond several hundred, I found I was missing tweets from the people I care most about. 8. 7. 6. 5. 4. 3. 2. 1.
Link to original post. Pro Tools for Social Media Monitoring and Analysis: Sysomos Laun. Sysomos, a Toronto-based startup, officially launched its two flagship products this morning: MAP (which stands for 'Media Analysis Platform') and Heartbeat. Both products are incredibly powerful (but costly) social media monitoring and analysis tools. In many ways, it is probably best to think of MAP and Heartbeat as companion pieces. Heartbeat basically provides a subset of MAPs features and is somewhat similar to Radian6's social media tools, with a strong focus on making it easy for companies to track social media metrics. MAP, on the other hand, is a far more powerful and flexible analysis tool. What can MAP do for You? Maybe the real question to ask is actually: What can't MAP do? This video gives a good, quick, overview of what the Sysomos tools can do. But MAP is not just a tool for analyzing tweets. For PR firms, another interesting function is MAP's ability to create a list of the most authoritative blogs (and blog posts) about any given subject.
Monitoring the Heartbeat. Sysomos | Business Intelligence for Social Media. BlogScope: analyze the blogosphere. Conversational Search — BackType. Search less, understand more - Evri. 5 Ways Sentiment Analysis is Ramping Up in 2009. Which Social Media Channels Should You Be Using? Answers to Social Media Questions You Should Know - Online Marke. Social Media Marketing Basics: Facebook & Blog Promotion - O.