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This is part 1 of a three-part series on the fundamental characteristics of the real-time Web.
Hola, nuestro nombre sigue siendo FeedBurner. Welcome! It took us a while but we moved the whole neighborhood, down to every last tree, beagle, and mailbox, to Google.
About 2 weeks ago I posted a matrix designed to help companies decide what social media channels they should be using. I originally intended to outline which channels are best to achieve certain personal branding goals, but as I talked with people who are leaders in personal branding; I started to get a lot of data, and decided to split the posts in two. This post is dedicated to deciding which social media channels to use for personal branding. Let me begin by explaining what personal branding is; in the simplest way I can.
Although much of the search engine optimisation (SEO) work carried out by agencies like mine is ongoing, there are important elements that need to be incorporated in the early days. It's quite common for clients to approach us once they have just paid for a brand new website design. This is understandable, even if it's frustrating for SEO professionals. As far as the company is concerned, they now have their shiny new site so it's time to start marketing it with an SEO campaign. Of course, once the site is finished there is a lot that can still be done, but you've missed many opportunities to maximise the effectiveness of your pages.
In an effort to make it easier for its audience to watch TV and surf at the same time, MTV is rolling out a new homepage. The new page streamlines Web links with its various TV properties, and offers some new social-networking tools, including the ability to specifically mark sections of videos and share them with people in their social network. On the marketing front, the Viacom (NYSE: VIA) unit is also going to formally offer the Online Publishers Association’s “pushdown ad” format, that was unveiled this past summer.
Consumers are more demanding, time-starved, informed, and choice-saturated than ever-before. For brands to prosper, the solution is simple: become SERVILE. SERVILE means turning your brand into a lifestyle servant focused on catering to the needs, desires and whims of your customers, wherever and whenever they are.
With the proliferation of digital channels, marketing is undergoing a tremendous evolution. As a result, marketers at progressive organizations are redirecting their efforts and concentrating on a more holistic understanding of marketing performance. To drive response and determine the appropriate marketing mix in this new paradigm, marketers must adopt a fresh approach to understand how to influence prospects and customers. By doing so, marketers can maximize marketing spend and generate stronger return on investment.
As more brands explore and embrace social media and word of mouth marketing, we need to increase our vigilance for strong ethics. The true power of social media marketing lies in how it can amplify word of mouth. Brands want customers and fans to recommend their product or speak positively around a topic. People want to hear the true opinions of people like themselves - what they think about a product, a hotel-stay, a health regimen and so forth. The minute that opinion is proven dishonest, the whole promise of word of mouth marketing is diminished. We need to be careful.
"How will it make me money?" is, overwhelmingly, the single most asked question I get when I suggest a brand open a Twitter account. There are 3 ways brands can increase revenue on Twitter: Create Awareness
This page contains the following categories of information. Click to jump down: Multiple Connectivity Options – A variety of connectivity options exist for your Amazon VPC. You can connect your VPC to the Internet, to your datacenter, or both, based on the AWS resources that you want to expose publicly and those that you want to keep private.
We all know there are essentially 2 ways to increase ROI. Here's a quick review: 1. Get new customers to buy your product 2. Get existing customers to buy more product
The Internet and mobile devices have changed not only our lives, but entire disciplines. Marketing is no exception. Marketing 1.0 vs. Marketing 2.0 In Marketing 1.0 world, marketers could get away with producing brochures, ads, press releases, events, and promotions.
What do all of these badges mean? More and more brands are assembling small groups of influential bloggers under the banner of "11 Moms," "Fab 15," "DigiDads," and more. Their purpose? Ultimately, when you scrape away all of the ancillary benefits, brands want these folks as outbound word of mouth ambassadors.
In our recent post about the top 50 web properties in the U.S. according to comScore, we noted that Demand Media is on the rise - moving from #36 to #24 in the past 12 months. Demand Media owns a number of successful sites, including ehow.com, Pluck and eNom (the second or third-largest domain registrar in the world). The company also proclaims itself to be "the leader in social media solutions."