Beauty Marketing Made Over - ClickZ. Lisa Lacy | September 17, 2009 | 1 Comment inShare0 Facebook, Twitter, and virtual makeover products are driving a wave of change in how beauty products are marketed and sold.
Mary Kay Cosmetics, Avon, and Rimmel have all licensed virtual makeover application Makeover Studio, above. Six Social Sites Every Fashion Marketer Should Know - Advertisin. Fashion magazines finally take the plunge into e-commerce. Getting an ad in the pages of a top fashion magazine might have once been a priority for major advertisers, but as dwindling September issues arrive, that revenue stream is looking less and less viable.
And the once web adverse fashion industry is starting to get more comfortable online. As Fall (and Fashion Week) descends on New York, fashion titles are moving their business models more forcefully into the digital space. Numerous magazines are beginning to offer e-commerce options, which will open up new venues for traffic and monetization.
Fashion titles' hesitance to invest in online makes some sense. Luxury advertisers have long prefered magazine pages to web ads.