Tomorrow’s world: A guide to the next 150 years. Mary Meeker’s State of the Internet: Good, Bad or Somewhere In-Between? 500 million photos are uploaded every day.
Sharing of digital information has grown 9 times in five years. And China is leading the digital charge. If you haven’t seen it already, “Queen of the ‘Net” Mary Meeker has uploaded her latest report on Internet trends . Among the highlights: Emerging markets continue to lead in the 8% year-over-year growth in global Internet users, with China adding the most (264 million users from 2008-2012). And while 81% of users are outside of the U.S., 80% of the top 10 global internet properties were made in the U.S. Here’s the full report: Meeker isn’t the only one to report on just how profoundly technology and the Web have changed our lives — and will continue to do so. "Crowdsourcing Ads. Marketers are increasingly crowdsourcing aspects of their campaigns and bringing fans into the creative process.
Over 20% of the ads in the last Super Bowl used some form of crowdsourcing. In February, Hasbro let a Facebook survey pick which Monopoly piece would replace the iron. Surprise, surprise, the Internet picked a cat. Crowdsourcing can bring higher levels of engagement to a campaign and extend the buzz before and after the actual media buy. But there are different flavors of crowdsourcing. Before marketers leap on the crowdsourcing bandwagon, they need to decide the best approach for their brand, and just how much control to give away to their audiences. There is wisdom of the crowd, but it all depends on what crowd. Ultimately, it comes down to the connection that brands have with their audiences. I’d love to hear your favorite examples of crowdsourcing in marketing. (Marketoonist Monday: I’m giving away a signed print of this week’s cartoon. À ne pas manquer - 2013 : sexe, mensonges et tendances. Publié le 27 décembre 2012 Et c’est parti pour une nouvelle année pleine de tendances, de prédictions et d’anticipation !
Petit florilège de ce qui nous attend en 2013 par Havas Worldwide, Uniteam et le Groupe NP6 mais avant, petit retour sur 2012… Commençons par Facebook. Il s’est passé tout ça sur le roi des réseaux…