What Should You Really Be Getting From Social Media? - Social Media Club. 9 Tips for Becoming a Social Media Influencer Social Media Examiner. Do you want people to come to you for social media advice?
Are you trying to become a social media influencer? Publishing on social media is a great way to share expert knowledge and develop your influencer status. My Community Manager sur Twitter : "Les 5 nouveaux défis du community manager via @Nico_VanderB... Les 5 nouveaux défis du community manager. Cet article a été publié il y a 8 mois 2 jours, il est donc possible qu’il ne soit plus à jour.
Les informations proposées sont donc peut-être expirées. À l’heure où la normalisation du métier de community manager est tellement conséquente qu’il vient de faire son entrée au dictionnaire, il convient de faire le point sur les défis qui attendent ce métier en constante évolution. 1. Instagram prend le pouvoir. Avec le printemps fleurissent les articles sur les bonnes pratiques (bon, ok, en réalité ils fleurissent toute l’année, mais là il semblerait qu’il y ait une petite période de relance sur le sujet).
Où aller, pourquoi, comment , quelles sont les nouvelles tendances, sur quels réseaux faut-il miser..? VMA Group sur Twitter : "#Socialmedia compass #infographic. Social Marketing Compass by Brian Solis and JESS3. 9 mauvaises habitudes en social media. Si vous venez d’être embauché pour travailler dans le social media, bravo !
Vous l’avez fait : vous êtes entré dans le monde merveilleux du digital, dans la cour des grands, vous avez opté pour un métier d’avenir. Votre mission : valoriser l’image de marque de l’entreprise qui vous emploie, favoriser sa visibilité sur le web, booster le ROI et l’engagement. Reste à savoir comment vous allez faire ça… Bonne question, d’autant plus que les règles restent floues et que chacun fait un peu comme il le sent, beaucoup suivant les « règles de publication » qui fleurissent ici et là. Des règles qui figurent pourtant au rang de mauvaises habitudes et qu’il vaudrait mieux éviter pour ne pas risquer trop gros.
Genaro Bardy sur Twitter : "Les trois grands profils d’utilisateurs sur Facebook. Les trois grands profils d’utilisateurs sur Facebook. Le Monde.fr | • Mis à jour le | Par David Larousserie On l’imaginait soucieux de parler de lui sur sa page Facebook, d’y poster ses photos, de partager à outrance des liens, d’augmenter le nombre de ses amis, de « liker » à tout va.
Pourtant, la figure de l’internaute égocentré a vécu. Des sociologues et des informaticiens révèlent en effet que ce n’est vraiment pas l’usage dominant du réseau social aujourd’hui. Facebook sert plus à la conversation, en écrivant sur la page de ses amis, et à la veille passive, pour rester en contact avec son réseau, qu’à l’activité tous azimuts.
Autre enseignement, les liens que partagent les cadres et les professions libérales sont fort différents que ceux que transmettent les ouvriers et les employés. Nine bad habits to avoid on social media. Le marketing à la papa est mort : connaître son audience est indispensable pour survivre. Unify Your Social Media Strategy In 7 Simple Steps. With dozens of high-attention social media platforms jockeying for attention, it's no wonder that business owners are baffled when they have to unify their social media activities into a cohesive, unified marketing strategy.
A big issue is too much variety, where even two social media platforms focusing on video can work as differently as night and day. To bundle your social media activities into one powerful message, you must choose topics that cross various channels. Danny Kronstrom sur Twitter : "Les réseaux sociaux par leurs tranches d'âges... 14 Ways to Make Your Twitter Updates More Creative. Are you looking for creative ways to improve your Twitter updates?
Do you want to spark better conversations with your followers? Coming up with interesting content ideas for tweets can be challenging for social media marketers. In this article I share 14 ways you can achieve more engagement with your Twitter audience. Find 14 ways to publish more creative Twitter updates. #1: Questions Tweet out a straightforward question that’s easy to answer and you’ll likely see a jump in engagement. When questions are short and simple, it’s easy for followers to respond because they don’t need to spend a lot of time thinking about their answer or trying to fit a longer reply into 140 characters (or fewer if there’s a hashtag). Les seigneurs de la publicité doivent composer avec les forts en thème de la Silicon Valley. 11 chiffres étonnants sur les réseaux sociaux en 2013. Mashable. Tessa Wegert | July 24, 2014 | 0 Comments inShare11 A look at a selection of brands that are embracing the new capabilities of Twitter and using the platform to its full marketing potential, along with tips for ways you as a marketer can do the same for your own business.
Twitter users: have you noticed a trend? Has anything about the way companies are tweeting these days caught your eye? It seems that brands are doing a Twitter marketing about-face. In other words, brand communications on Twitter are looking up. 6 Strategic Tips for Employers to Recruit on Social Media. Hiring talent starts with sourcing candidates, and the exponential growth of social media sites is now providing unprecedented access to the largest number of individuals who have posted their career experience and other relevant information that recruiters need to pre-qualify potential candidates.
60 Twitter Acronyms to Know. Whether you agree or not, we all love to type ‘LOL‘ than ‘Laughing Out Loud‘ to save space, time and effort.
As an active user of many micro blogging websites, I also like to use abbreviations in my messages. 10 Reasons Why the Selfie is Here to Stay. Selfies are the “new” trend. New because some people still haven’t figured out it’s now part of our lives and that this “trend” is going to last for a while. As a digital consultant but also as a professor, I come across people who doubt selfies will survive the year.
Here are 10 reasons why they should change their mind and start using them instead of ignoring them. Les « Gurus » du social media vous ont menti. On fait quoi maintenant ? Par Grégory Pouy – @gregfromparis – Women Are the Real Power Behind Social Media. Today’s social media landscape is dominated by women. Not only do women use social media more frequently, but they’re also more engaged than men on social media sites. Women are more likely to comment on social media content, show support for brands online and access special offers from online brands.
These are very interesting trends, especially to internet marketers who develop digital marketing strategies. How Boolean Search Improves Your Social Media Monitoring. Do you search for information on social media? Did you know that Boolean search isn’t just for search engines? Many of the main social networks accept some form of traditional Boolean search operators, as well as their own, to help users identify specific information about content, brand mentions, even other users. Facebook Stock Is Going Nuts. Facebook just got a nice birthday present ahead of its 10th anniversary. Facebook stock opened at $62.10 a share on Thursday, an 16% increase overnight and the stock's first time above the $60 mark, following a strong fourth quarter earnings report that beat Wall Street estimates across the board. The social network reported Wednesday that its ad revenue had grown 76% year-over-year to $2.34 billion, driven by significant gains on mobile. For the first time in its history, mobile ads now account for the majority (53%) of Facebook's total ad revenue.
To put that another way, Facebook generated more revenue from mobile ads in the December quarter than it generated from desktop and mobile ads combined the same quarter a year earlier. The company also revealed that it now has 945 million mobile monthly active users and is quickly approaching the one billion mark. Facebook's market cap jumped by more than $20 billion overnight, hitting $150 billion. 5 Tips For Online Brands to Better Know Customers. Whether you’re a small business or a global business, knowing your audience is the backbone of selling your products and services. Without this knowledge, you’re basically throwing stuff at a wall and seeing if it sticks through your content marketing, social media engagement, and product marketing strategies. Does that sound effective? I didn’t think so. The Great Twitter Experiment of 2014. I joined Twitter in the first half of 2008 and quickly started enjoying meaningful conversations with people from all over the world.
It was energizing. It was exciting. And it was unlike any other way to communicate. As relationships formed in real ways over 140 characters, savvy marketers and business people began to see the opportunity of this new world. Quickly, my Twitter stream filled up with promotional links and nonsense. 98% of all top brands are active on Twitter. By Nick Cicero on Jan 22, 2014 With over 500 million Tweets per day, Twitter is ripe for evergreen engagement opportunities ranging from the most basic levels of customer service to brand-altering moments that can change an organization’s future with a single tweet. This week Simply Measured analyzed data collected by their analytics platform for Q4 on Twitter and found that 92 percent of companies among the Interbrand 100 post to Twitter at least once per day. The Twitter study also analyzed the Forbes 100 Best Small Companies in America, finding only 28% of brands on the list average one or more Tweets per day, but still most top brands don’t engage With Twitter followers.
Case Study on E-Reputation: Pinterest in Europe. Most entrepreneurs know that registering a brand’s name is not something you do off the hook. First, you think about your brand’s name in order to find the perfect one, the one that will be easily recognizable, remembered and will be meaningful to your target audience. Then, you hurry to register it to maker sure nobody else will use it. How to Respond to a Social Media Crisis.
Does your brand have a crisis response plan in place? Manage Your Pinterest Account in 10 Minutes a Day. Fr Partage Social Media : 6 outils pour doper vos sites. La semaine dernière, je vous disais ici ma conviction que les interactions social media entre vos lecteurs et vos contenus se feront de plus en plus sur des items, des morceaux choisis, plutôt qu’avec vos pages entières. C’est plus simple, plus intuitif et plus précis. [E-commerce] Les infos à ne pas rater: 120 000 utilisateurs pour Paylib en deux mois, Monoprix socialise ses points de ventes avec Pinterest... Le 24 septembre dernier, La Banque Postale s’est associée à la BNP et la Société Générale pour lancer Paylib, une solution commune pour le paiement en ligne.
Au total , 23 millions d’utilisateurs pourront payer en utilisant cette solution qui devient ainsi le premier concurrent de Paypal en France. [Infographic] What Do the Most Successful Content Marketers Have in Common? SnapChat refuse le milliard de Facebook. How to Pitch Yourself as an Expert to the Media. New Equity Crowdfunding Rules Could Change Startup Game. WikiLeaks Publishes Assange's Private Letter to Benedict Cumberbatch.
Web design. How to Download All Your Facebook Data. La palme du bad buzz 2012 revient à Cuisinella. Comment retenir les talents digitaux. Community management. 2012 – 25 Women Who Rock Social Media. Ma vie déconnectée (ou presque) Twitter to release tool that exports users' tweet history. Kevin Allocca: Why videos go viral. Brian Solis, Principal at Altimeter Group. LIVRE BLANC 2010 du Social Media Club France. Advergame.fr → advergames et jeux sociaux. E-réputation.
Stratégie social media. Réseaux, networks and Co. What Should We Call Social Media.