Social Media
Focus on Social Media: Social Business, the Social Brand and Social Commerce Oct 14
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Elle Tries Facebook Commerce, Launches Shoppable Trend Guide
Elle has launched a shoppable trend guide on Facebook in the latest of several ecommerce initiatives within the magazine industry. The guide, embedded as a tab on Elle‘s Facebook page, invites shoppers to navigate across six editorially chosen spring trends, including floral, nautical and ladylike. Users can click “love,” “want, “own” or “buy!”
With Pinterest exploding over the last few months, it was only a matter of time before brands got on the bandwagon – but did we all expect an influx of contests? I enjoy brands’ boards of relevant items and how-to’s, but are contests really worth their time? After looking into it a bit, I rounded up a few notable contests (and one that I’m still skeptical about) to get a handle on what the future might bring as far as contests for avid pinners like myself . Kotex launched what is considered to be the “first brand Pinterest campaign” with their “Women’s” which targeted 50 women in Israel to find what inspired them.
Who is Winning by Pinning? The Best of Pinterest Campaigns (So Far) | Social Media Today
Web 2.0 users seem to have an obsession with sharing news about the digital misfortunes of people and brands. Nowhere do the mistakes, poor practices and questionable judgement of individuals, organizations and brands get exposed with such glee as they do in the sphere of the social web. It’s no wonder some CEOs or senior decision-makers entrusted with the stewardship of brands break out in a cold sweat at the simple mention of the words “social media.” Mark Schaefer wrote a great post about Negativity Bias as it relates to the social web and how this phenomenon has created a playing field rife with PR land mines for anyone active in the space.
Plan on a #SocialMediaFail | Social Media Explorer
Want your table to tweet and your picture frame to post Facebook updates? A Waterloo, Ont. startup is implanting some of the tiniest electronic chips ever made into inanimate objects, then layering them with networking capabilities and customized mobile apps so they can communicate with smartphone users and even interact on social media. It sounds like a marketing exec's dream (why use a bilboard when any object can actually promote itself?), and Terepac Corp . is hoping it will turn out to be just that. Though the company's been around since 2004, Terepac feels like it's finally on the cusp of its technology colliding with the right timing, said CEO Ric Asselstine. “These are very, very early days.
IT Business.ca Mobile Article
Google+ and that age-old dilemma: Is it better to be well-followed or well-respected? | SMI
A few months ago, big brands and publishers were scrambling to create a Google+ presence. Six months in, has all that trouble yet begun to pay off in greater traffic and daily interaction with fans? A new study, looking at the UK’s daily newspapers market, has some insights. The results of the study, conducted by social and search analytics experts at Searchmetrics , reveals a few contradictory points, not surprising for such a young social network (perhaps).
Games have been around since before recorded history, but it's only within the past two years that they've really gotten down to online business. As users become more familar with using game mechanisms within online social networks and on entertainment sites, games are popping up on once-static Web properties as a means of captivating audiences, enhancing market research, and stimulating conversation between companies and customers.
Getting Gamified: Publishers Score Big With Online Games | CMO.com
FBI uses Facebook to catch a killer -- Federal Computer Week
Is the commenter on Facebook the real Konias or an impostor? It is impossible to know for certain at the moment, especially since social media is a relatively new medium where jokes and off-topic comments tend to flourish. Even so, more than 2,000 Facebook and Twitter followers are now tracking the real-life Konias manhunt while the fugitive is on the loose. The FBI has been asking Facebook and Twitter users to help track him down by spreading the word and photograph in the hopes that a witness will call in with a tip or a sighting. The FBI posted a request on its Facebook Wall on March 6 to help find Konias, an armored car driver who is accused of fatally shooting his co-worker and stealing $2.3 million cash while on a work shift in Pittsburgh on Feb. 28.
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Your customers are on Facebook and Twitter. But you can only attract a large group of followers if you focus on building relationships and providing INTERESTING and COMPELLING CONTENT - not spamming them with sales promotions. SocialOpine provides fresh content for you in over 500 categories - ready to use and optimized for social media scheduling services.
Pinterest's role as a referrer for retailers grows: infographic
Three Lessons for Social TV - Amy Jo Martin - Harvard Business Review
Amy Jo Martin, founder of Digital Royalty, develops social media strategies and customized education programs for a variety of brands including DoubleTree by Hilton, Shaquille O'Neal, and Dwayne "The Rock" Johnson. Follow her on Twitter at @AmyJoMartin . You may have noticed something was missing throughout the nation's most social sporting event of the year.If there is not a current position that fits your interests, please use the link below to send us your resume. This will allow us to have your resume on file for any future opportunities that become available!
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Layla Revis is vice president of digital influence at Ogilvy PR Worldwide. Her specialties include international affairs, tourism and multicultural marketing. It takes years to build a good reputation, but seconds to damage it beyond repair, as executives at companies from Dell to Domino’s certainly have found out. This was a sentiment echoed by executives at the Senior Corporate Communication Management Conference in New York when discussing social media and corporate reputation and how to embrace the new reality of immediate communications. When you consider the sheer volume of earned media, or word of mouth generated on the Internet each and every day, it is clear that “controlling” messaging is no longer an option for large companies, who, for many years, have been in the driver’s seat when it comes to their own reputation.
6 Steps for Protecting Corporate Reputation in the Social Media Age
Looking back at 2011 we did some wonderful things on social media. Our Tile & Inspire campaign for example. The Boeing 777 with over 4,000 Delft blue images from Facebook fans, is still flying around the globe! And do you remember the 450 KLM volunteers who created personal live replies to posts and tweets? How inspiring it was to be a part of it. On a smaller scale we had some successful single posts like this one on Facebook: ‘ Fly to like if you like to fly ’.
Winners and bloopers in 2011 KLM Blog
Social Business in Pictures
They say a picture is worth a thousand words. And we think that can be true. Especially with hard to grasp concepts like what social business is and how it works in corporations. Well here are a few infographics that we think show what is happening now and in the future of the business of community and social better than we could ever illustrate through words:A survey conducted by the Chief Marketing Officer (CMO) Council and Lithium, a social media tech firm, revealed a huge divide between what marketers think consumers want vs. what consumers really want when it comes to social media. Querying over 1,300 consumers and over 120 CMOs and titled the “Variance in the Social Brand Experience” study, "... the findings challenge marketers to better understand cognitive, behavioral, and attitudinal dynamics as they seek to integrate social media into their overall marketing mix." Well, based on the findings brand marketers, product managers, chief marketing officers and on down the line have a long way to go to " to better understand (the) cognitive, behavioral, and attitudinal dynamics" of their customers for consumers are speaking loud and clear as to what it is they want in exchange for connecting with a brand on social media.