Elle Tries Facebook Commerce, Launches Shoppable Trend Guide. Elle has launched a shoppable trend guide on Facebook in the latest of several ecommerce initiatives within the magazine industry. The guide, embedded as a tab on Elle's Facebook page, invites shoppers to navigate across six editorially chosen spring trends, including floral, nautical and ladylike. Users can click "love," "want, "own" or "buy! " on each product page. By default, all interactions with the app are shared automatically on their Facebook Timeline — so even if users don't make a purchase, they can inadvertently draw curious friends in to interact with the app. The app has some strong attributes, while other features could have been better executed. This makes it easy for users to interact, and allows Elle to turn those interactions into marketing promotions, as every action is shared with a user's friends. Kevin O’Malley, chief revenue officer and publisher at Elle, said that the app is less about pushing sales and more about leveraging recommendations among friends.
Who is Winning by Pinning? The Best of Pinterest Campaigns (So Far) With Pinterest exploding over the last few months, it was only a matter of time before brands got on the bandwagon – but did we all expect an influx of contests? I enjoy brands’ boards of relevant items and how-to’s, but are contests really worth their time? After looking into it a bit, I rounded up a few notable contests (and one that I’m still skeptical about) to get a handle on what the future might bring as far as contests for avid pinners like myself.
Kotex launched what is considered to be the “first brand Pinterest campaign” with their “Women’s” which targeted 50 women in Israel to find what inspired them. Their boards inspired gift boxes which were individualized and sent to them – these gift boxes exploded onto Pinterest and blogs garnering 700K + impressions. This campaign was great because it embraced the true nature of Pinterest – and let’s be honest, don’t we all hope that someone would send us a package with everything we pin onto our “wants” boards? Connect: Authored by: Plan on a #SocialMediaFail. Web 2.0 users seem to have an obsession with sharing news about the digital misfortunes of people and brands.
Nowhere do the mistakes, poor practices and questionable judgement of individuals, organizations and brands get exposed with such glee as they do in the sphere of the social web. It’s no wonder some CEOs or senior decision-makers entrusted with the stewardship of brands break out in a cold sweat at the simple mention of the words “social media.” Mark Schaefer wrote a great post about Negativity Bias as it relates to the social web and how this phenomenon has created a playing field rife with PR land mines for anyone active in the space.
Schaefer sparks dialogue at the end of his post by posing the following question: “In a world where Negativeity Bias is gasoline on a viral fire, and one misstep can overwhelm years of positive work cultivating raving fans, why would anybody take a risk on the social web?” The answer to that question depends on the culture of your organization. IT Business.ca Mobile Article. Google+ and that age-old dilemma: Is it better to be well-followed or well-respected? A few months ago, big brands and publishers were scrambling to create a Google+ presence. Six months in, has all that trouble yet begun to pay off in greater traffic and daily interaction with fans? A new study, looking at the UK’s daily newspapers market, has some insights. The results of the study, conducted by social and search analytics experts at Searchmetrics, reveals a few contradictory points, not surprising for such a young social network (perhaps).
Why contradictory? Well, Searchmetrics found that the size of the network doesn’t necessarily translate to more referrals, and thus, more traffic. Not only is having content shared or recommended on social networks such as Google+ a valuable way of generating traffic, but it is likely to be having an impact on how your web site pages rank and are positioned in search results. By the way, here is Searchmetrics league table: UK National Newspapers sites and Google+ visibility (19 March 2012) FT.com 372,159 674 Guardian.co.uk 75,255 3,367.
Getting Gamified: Publishers Score Big With Online Games. FBI uses Facebook to catch a killer. FBI's status update: Have you seen this suspected killer? The image of a suspected killer popped up on the FBI’s Facebook Wall on the morning of March 12 in an unlikely place: the comments. Name: Kenneth John Konias Jr.. His comment: “FBI and USA now go to hell my visa is now in Russia.” Konias, 22 (pictured right), is on the FBI’s Wanted List for a murder he allegedly committed in Pittsburgh on Feb. 28. Is the commenter on Facebook the real Konias or an impostor? It is impossible to know for certain at the moment, especially since social media is a relatively new medium where jokes and off-topic comments tend to flourish. Mirza Baig – Social Media Practice Leader at IT World Canada | VPDigital.com.
VPDigital.com. Pinterest's role as a referrer for retailers grows: infographic. Three Lessons for Social TV - Amy Jo Martin. By Amy Jo Martin | 1:49 PM February 7, 2012 You may have noticed something was missing throughout the nation’s most social sporting event of the year. The Super Bowl in-game broadcast had zero social media TV integration. With more than a billion people on Facebook and Twitter alone, many of them watching the game, this was a missed opportunity. Why did NBC and the NFL miss the boat? But while the network and league lost an opportunity to innovate the viewing experience, many advertisers took advantage of integrating social media within their pricey ads. Slapping Twitter handles and Facebook URLs on the TV screen, however, is no longer enough for socially-savvy television. 1. For example, The X Factor realized that their highly enthusiastic following on Twitter had strong opinions about the show’s contestants. 2.
Jimmy Fallon is one of the pioneers of this concept. What was the benefit for the TV show? 3. It’s important to note that experimenting leads to best practices. Want to join Edelman? Social Media Policies in Schools Need To Be Enforced With An Iron Fist! | Share on LinkedIn. 6 Steps for Protecting Corporate Reputation in the Social Media Age. Layla Revis is vice president of digital influence at Ogilvy PR Worldwide. Her specialties include international affairs, tourism and multicultural marketing. It takes years to build a good reputation, but seconds to damage it beyond repair, as executives at companies from Dell to Domino’s certainly have found out. This was a sentiment echoed by executives at the Senior Corporate Communication Management Conference in New York when discussing social media and corporate reputation and how to embrace the new reality of immediate communications.
When you consider the sheer volume of earned media, or word of mouth generated on the Internet each and every day, it is clear that “controlling” messaging is no longer an option for large companies, who, for many years, have been in the driver’s seat when it comes to their own reputation. So how can a reputation bashing be avoided on the social web? Open communications and speedy response are among the pointers for corporate communicators. Netflix 1. Winners and bloopers in 2011 KLM Blog. Looking back at 2011 we did some wonderful things on social media. Our Tile & Inspire campaign for example. The Boeing 777 with over 4,000 Delft blue images from Facebook fans, is still flying around the globe!
And do you remember the 450 KLM volunteers who created personal live replies to posts and tweets? How inspiring it was to be a part of it. On a smaller scale we had some successful single posts like this one on Facebook: ‘Fly to like if you like to fly’. Good for 3,337 Likes, an all time high, and we don’t exactly know why . But enough with the bragging. In the list of major bloopers we can add a post on Surinam soccer players, like Van Bronckhorst en Van Hooijdonk. Once in a while every social media editor here at KLM wakes up screaming at night, fully stressed, cause he or she dreams about making a big mistake in front of 700.000, or even worse, more than a million KLM-fans. Bonnie KLM social media editor. Social Business in Pictures. They say a picture is worth a thousand words. And we think that can be true. Especially with hard to grasp concepts like what social business is and how it works in corporations.
Well here are a few infographics that we think show what is happening now and in the future of the business of community and social better than we could ever illustrate through words: What is a social business? We think this graphic from David Amano’s post says it very well. What is the current state of social business. The folks at aiim have a new report out and a great graphic representation. What does the future hold?
The Major Disconnect Between Brands and Consumers When It Comes to Social Media. A survey conducted by the Chief Marketing Officer (CMO) Council and Lithium, a social media tech firm, revealed a huge divide between what marketers think consumers want vs. what consumers really want when it comes to social media. Querying over 1,300 consumers and over 120 CMOs and titled the “Variance in the Social Brand Experience” study, "... the findings challenge marketers to better understand cognitive, behavioral, and attitudinal dynamics as they seek to integrate social media into their overall marketing mix. " Well, based on the findings brand marketers, product managers, chief marketing officers and on down the line have a long way to go to " to better understand (the) cognitive, behavioral, and attitudinal dynamics" of their customers for consumers are speaking loud and clear as to what it is they want in exchange for connecting with a brand on social media.
This question was posed to consumers... Liz Miller, Vice President of Marketing Programs for the CMO Council... Six Nonprofits Get an Early Crack at New Twitter Brand Profiles - Social Philanthropy. Twitter has given six nonprofits an early chance to test out its new brand page design, which seeks to give users more effective ways to promote their work. The American Red Cross, Create Jobs for USA, Global Citizen Year, Gray Area Foundation for the Arts, Kiva, and Room to Read, now have pages that feature new banners and space to display a promoted tweet with a video. And these early adopters say they expect the new layout to help them connect more effectively with followers and others who see their Twitter pages.
“If they come to our Twitter page for the first time, it’s a great way to take a peek at what we are all about in a more curated way than there has been in the past,” said Shauna Carey, communications associate at Room to Read. The organization this week promoted a tweet that encourages supporters to contribute to the organization’s “holiday wish list” campaign. “It’s nice to have more customization in the profile,” she said. Ms. Social CRM: Social CRM and the Speed of Change. By Christopher J. BucholtzCRM Buyer Part of the ECT News Network 12/15/11 5:00 AM PT The mismatched velocities of the thinkers and the people who need to turn that thinking into action within organizations is leading to a slow revolution -- a painful period in which the possibilities are clearly evident, but we are prevented from achieving them by issues not of technology or vision, but of organizational entropy.
Webinar: The New PCI 3.0 Standard Learn the steps to take to get your company ready for PCI DSS 3.0 changes coming January 2015. We cover all of the details you need to know as we head to the deadline to complete and pass your PCI DSS 3.0 audit. View the PCI Webinar Series Now. Social media is often held up as the wind sock to gauge how fast the winds of change are blowing. Why did that happen? Thinking vs. That very human phenomenon is also present in the CRM world. On the other hand, you have the reality of organizations -- they move far slower than the speed of ideas. How 5 Top Fashion Facebook Pages Market on Facebook. Shopping is a form of entertainment for some and something to be more avoided than herpes for others. Shopping brings some to tears, for the retail and fashion obsessed it is a joyous synergy and celebration of capitalism, consumerism and style.
Waiting for new designs to be launched at the favourite fashion store are waited upon by fashionistas with expectant excitement, like children waiting for Santa and his sleigh. Sharing your shopping experiences was usually reserved to a chat over the phone with your girlfriends or while having a coffee or a quick liquid lunch. Shopping has been social for a long time but now we have social networks that can enhance and accelerate that joy by being able to share in an instant with 200 friends at once on Facebook, rather having to wait for the weekend. What is Social Commerce? Social commerce is described as “The use of social network(s) in the context of e-commerce transactions” What is Omni Commerce? F-Commerce is Evolving Is this “Retail Nirvana”? 1. 2. Why We Need A Real Facebook Subscribe Button For Web Sites.
This week, Facebook gave us the Subscribe Button For Web Sites. Unfortunately, the button doesn’t let anyone actually subscribe to web sites, much less the Facebook pages associated with web sites. Here’s what Subscribe does and doesn’t do and how things should change. Subscribe: Facebook’s Version Of Follow Back in September, Facebook introduced the concept of Subscribe, along with a new Subscribe Button.
It allowed anyone on Facebook to allow others to “subscribe” to their personal profiles. Personally, the button dramatically changed how I shared on Facebook. That, along concerns I had with Facebook over privacy, caused me to shift to using a Facebook page back at the end of 2009. With the launch of the Subscribe button, I no longer had to decide who should be friended. Consider this example for Andrew Bosworth, director of engineering at Facebook: How Subscribe Updates Are Delivered Updates themselves appear in two places.
The Subscription Tab Get it? How Like Is Different From Subscribe. Social media now (video) The World’s 10 Most Engaged Facebook Pages. On Facebook having a vast multitude of fans is great but without engagement it is just a sterile content farm. This is what we would have called in the past Web 1.0 where it is all a one way conversation. The social web with its intuitive, easy to use technology with high speed wireless broadband available anywhere, anytime has created a vibrant living web where conversations, interactions and engagement happen on many levels in rich multimedia, from video chat to text messages and online chat. Any marketing starts with some form of engagement and motivating an interaction whether it is a comment about an article in a newspaper to a friend, a note made in a diary or the opening of a direct mail advertisement.
On Facebook engagement takes several forms. So What is Engagement on Facebook? Engagement is any interaction which happens on the Facebook page and includes LikesCommentsShares What Drives High Engagement? The Top 10 Most Engaged Facebook Pages 1. Fans: 7,592,072 Interactions: 2,716,671 2. The #Infographic Daily Planet. Face Time: The Power of Brand Advocacy. Return on Relationship: The New Measure of Success. 3 Ways Facebook Questions Can Help Your Brand. Are Twitter Followers a Company Asset?
B2B Sales Benefit from Social CRM. Is Socl.com Microsoft’s answer to Google+? Four Seasons turns to social media for global spa marketing. Harley Davidson launches crowdsourcing Facebook app. Louisville Slugger Lifts Facebook Chatter by 834% Google + is creating the future of drag & drop shopping. YouTube Builds Mentor Program for Future Stars - Digits. How social media can make your organization stronger. SmartBlog on Restaurants » Domino’s case study: How to blend traditional and social marketing. Google+ ‘is not a social network’ Facebook Nears Settlement on Charges It Misled Users on Privacy.
Infographic: Social, Local & Mobile, SoLoMo By The Numbers. GetGlue Spreads Social TV With FX. Volkswagen Social Media Vehicle Built With Facebook Likes. Big Brands Use Foursquare for Goodwill Marketing. Nonprofit Social Media Mavens Are Curators of Metrics. Facebook Will Be 50% Of Online Retail By 2015: Infographic. Did OPM forget USAJobs was about jobs? FOX News Latino - Lifestyle - A Social Media Addiction in Latin America? Facebook will find a way to make brands pay. Time Out New York and Foursquare launch a best-of campaign. Secret jokes spice up your Google searches. 7 ways to wow a tech-savvy crowd. What do consumers want? Deals, deals and more deals.
CIA's "vengeful librarians" read 5 million tweets a day. How Airlines Use Social Media: Lessons for Everyone. The Consequences Of Being Rude Online: 5 Things Not To Do In Online Discussions. Websites With More Content Generate More Customers [New Infographic] Stop the Social Puppetry for Klout and Other Influence Metrics. P.ost. The Holy Grail of Social Media - C2C Marketing. YouTube is expected to unveil video-channel project next week. It’s Not About You in FourSquare and Other Social Channels.
Beginner’s Guide to Facebook Music | Underwire. Who Owns Your Identity on the Social Web? The Social Media Assessment. Destroy Real-Time Social Media Obstacles | mobile. Lies, damned lies and statistics » Blog Archive » When it comes to product reviews, social media users trust each other. Profiling Your Social Customer. 4chan's Chris Poole: Facebook & Google Are Doing It Wrong. The Six Attitudes Leaders Take Towards Social Media - Anthony J. Bradley and Mark P. McDonald. Slideshare: The Power of Brand Advocates. The Average Facebook Post Lives 22 Hours And 51 Minutes. How to grow your e-mail and SMS subscriber lists using social media. Facebook the fastest social network, second in uptime (Q3 2011)
Band Crowdsources Music Video From Fans' Instagram Photos. Top 10 luxury branded social media marketers of Q3. All Things Social Media - Google News. The Tweeted Times - personal newspaper generated from your Twitter account. MPs vote in favour of using Twitter in Commons.