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The Project: In advance of the 2012 elections, Google once again set out to organize the world’s information, this time focusing on the empowerment of voters by arming them with the news, information and knowledge required to become more meaningful participants in the country’s democratic process. There’s no question that the web is poised to deliver more political information, opinion and news than any other medium. Google and JESS3 foresee the Internet playing its biggest role yet in American elections: for voters, providing them with the information they need as they head into the polls on Election Day; for campaigns, offering platforms for sharing their message, networking and even fundraising; and for the media, granting access to information faster and more easily than ever. The Methodology: For this project, perhaps more so than in any other in the JESS3 portfolio, neutrality was critical.