[Etude] Les commentaires négatifs auraient un impact positif sur les ventes ! Les avis négatifs sur internet auraient en fait un impact positif sur les ventes… Voici l’une des principales conclusions, quelque-peu surprenante, tirée d’une étude réalisée par Panagiotis Ipeirotis qui dirige le projet EconoMing de l’école d’affaires Leonard Stern de la New York University. Logiquement, et compte tenu de la prolifération des faux avis positifs sur les sites marchands, on pourrait penser qu’une critique positive d’un utilisateur augmenterait la crédibilité et les ventes d’un produit. Selon, Iperotis c’est tout le contraire ! Un avis positif aurait tendance à réduire les ventes de 0,2%.
Le spécialiste explique ce phénomène par l’argumentation présente dans une critique. Ainsi, les avis positifs simples comme « Appareil photo de très bonne qualité » ne semblent pas pertinents aux yeux des internautes. Autres enseignements de l’étude: Le décalage entre les caractéristiques évoquées dans les critiques et le facteur effectif qui fait basculer l’achat. Trolls_infographic.jpg (Image JPEG, 800x2404 pixels) - Redimensionnée (34%) Vimeo Comments vs. Youtube Comments: A Thoroughly Scientific Analysis | This Is Where I Do Things. Internet Trolls Get Analyzed By a New Study, Though They’ll Probably Say It’s Wrong. Have you ever been in an anonymous argument online?
If so, then there is a chance you were trolled. “Troll” is a word that regularly gets thrown around online forums these days, but the term itself is actually difficult to rigorously define. A new study released Monday is seeking to rectify this dearth of scholarly work on that special brand of Internet antagonist. In her paper “Trolling in Asynchronous Computer-Mediated Communication,” University of Central Lancashire lecturer Claire Hardaker offers both a working definition and some helpful tips for neutralizing a troll’s impact on a message board. (LIST: TIME’s 25 Best Blogs of 2011) According to Hardaker, a troll is an individual “who constructs the identity of sincerely wishing to be part of the group in question, including professing or conveying pseudo-sincere intentions, but whose real intention(s) is/are to cause disruption and/or to trigger or exacerbate conflict for the purposes of their own amusement.”
Desired Results form YouTube Marketing Campaign? | Make Money Online. HOW TO: Deal With Negative Feedback in Social Media. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. We often say that social media is a conversation, and what we mean by that is unlike traditional broadcast and print mediums, which are often one-directional, social media is very much a two-way channel. Not only can businesses communicate with their customers, but their customers can communicate with them and with each other, as well. By and large, this type of communication is a good thing — businesses can form more personal relationships with customers and customers can become part of a community around the brands and businesses they want to support.
However, when you open the conversation up to anyone, you can also potentially invite negative criticism that you need to be prepared to deal with. Here's a quick guide to dealing with negative feedback on social media. Identify the Type of Feedback.