Gap Logo (gaplogo) Gap: We’ve heard you. We only w... Gap Inc. - Media - Press Releases. Gap: Continuing our logo convo... Marka Hansen: The Gap's New Logo. This past Monday, without a lot of fanfare, we introduced a new logo on our gap.com site, and I wanted to take this opportunity to explain our thinking behind this decision.
I've been president at Gap brand for the past three years, and I've been living and breathing the changes we've been making on our journey to make Gap more relevant to our customers. You've seen this evolution through many of our products, such as the 1969 premium denim and the new black pants, and more modern stores in many locations. The natural step for us on this journey is to see how our logo - one that we've had for more than 20 years - should evolve. Our brand and our clothes are changing and rethinking our logo is part of aligning with that. We want our customers to take notice of Gap and see what it stands for today.
MsJournalist: Gap reverts to original lo... Gap Reverts to Original Logo After Social Media Backlash. Gap has announced on its Facebook Page that it is scrapping its new logo design efforts, acquiescing to a torrent of criticism coming primarily from Facebook and Twitter users.
Last week, Gap unveiled a new logo, one it called "a more contemporary, modern expression. " The retailer's customers were not so thrilled about the change, and Gap decided to ask users for their logo design ideas instead. However, that course of action has now been reversed, as well.