PC vs. Mac: Lessons in Brand Positioning. Judging by the PC vs.
Mac TV commercials lately, you would believe that two equal giants, Microsoft and Apple, are battling it out to one up the other and sell you a computer. But, in reality, that’s not the dynamic at all. Apple owns anywhere from5.01% to 8.7% of the computer market. 8.7%! Brand. Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers.
"[1] Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company.