Discover and get early access to tomorrow's startups. Elements Of A Viral Launch Page. Advertisement Google+, Hipster, Connect.me and Instagram!
They all hit a gazillion users in no time at all — and you can even read all about it in everyday media today. This is every product creator’s dream. Ok, granted, Google already had their users well before the launch of its social extension. But how did the other ones succeed in building such a strong fellowship in a few months (or even days)? Turns out that many of these services’ creators were very busy bees and made small details about their product’s launch addictive. In this article, we’ll outline some best practices and examples of successful viral launch pages. Fundamentals Of The Viral Launch Or Landing Page The first rule of viral is of course that you must build something that other people would actually be interested in for one reason or another.
How To Create A Pre-Launch Buzz That Will Generate A Buying Frenzy. HOW TO: Sign Up Users Even Before You Launch Your Startup. Shane Snow is a Mashable contributor and co-founder of Contently.com, an “agile publishing” platform for brands and professional bloggers. In April, “stealth” social media startup Kohort announced its upcoming launch. Within a few days, the site received thousands of user signups, according to its founder Mark Davis. In the startup world, this itself perhaps isn’t uncommon, but what made Kohort’s story unique is the fact that those thousands of users had no idea what Kohort was when they signed up.
To this day, the purpose of the site is still secret. How Daily Deals Are Losing Their Allure — For Businesses and Consumers Alike. Two big names are dropping out or seriously scaling back their interests in the daily deal marketplace, an oversaturated field with hundreds of competitors that’s still mostly dominated by dominated by Groupon and LivingSocial.
Facebook, which launched its flash deals offering called Facebook Deals last spring, is already pulling the plug on the operation, while local business review site Yelp is significantly reducing efforts to build its daily deal arm, Yelp Deals, which was introduced last summer. For two years now, new daily deal businesses have been opening almost, well, daily.
The daily deal aggregator Yipit now sifts through 30,000 deals a month from some 650+ daily deal sites. Despite the growth, the daily deal business isn’t quite as lucrative and game-changing as proponents have made it out to be. One sign: Daily deal giant Groupon lost $103 million in the last three months. *Pushing Groupon or other daily deal services to accept a smaller cut of voucher sales. Instant Messaging Service Imo.im Launches Real-Time Social Network. Imo.im, which you probably know as the multi-platform free instant messaging product for the web and mobile devices is launching its own real-time social network today.
For now, the network is only accessible online, but the company says it will soon integrate the new features into its mobile app lineup, which currently includes apps for the iPhone/iPad, Android, BlackBerry and Nokia devices. The goal of the network is to connect users to new people from around the world, and to those who are looking to chat. These interactions are facilitated by the “Meet New People” feature which offers an online directory and search function. The public directory is searchable by location, interests or school and users can post Twitter-like public messages called “Broadcasts” which are meant to spark discussions. When you see someone’s discussion (which, also like Twitter, can contain links), you can join in the conversation in real-time. TechCrunch has 500 invites to dole out – just click here.
Startup Britain - promotion for British startupsStart up Britain! Foursquare vs. Gowalla, big differences « Digital Desktop. Foursquare and Gowalla are location-based social networking services.
Users “check-in” while visiting a local venue by accessing the app on a mobile device or the web site and selecting the venue from a list that the application locates nearby. Each check-in can award users with points and or “badges.” Users can also post their current check-ins to twitter and facebook. Both Foursquare and Gowalla were launched in 2009 but Foursquare seems to be leading in use and recognition. While most people I talk to know about Foursquare, less than half have heard of Gowalla. So what are some of the big differences among Foursquare and Gowalla? Color and design Starting off as a location-based game the creators of Gowalla designed all of their graphics and icons in color. One advantage Gowalla has over Foursquare is that Gowalla is incorporating the logos of actual business into the game.
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