Content strategy
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ContentBlogger: 2010 Review and Key Content Trends for 2011: Changing Channels - Shore Communications Inc. - ContentBlogger
As 2010 fades into the past, it is interesting to reflect on a year in which many established content companies that had resisted the pre-eminence of the digital era finally came to terms with their digital futures. In 2010 publishers finally accepted that online-first publishing was their only path to a profitable future and began to staff, edit, format and market their content services accordingly. We heard a lot of rumbling about paywalls in 2010, and there were some reasonably successful debuts for subscription based content, such as television's Hulu Plus portal, but for the most part publishers refrained from throwing up paywalls for their own sake.Veille du Brand Content
En 2008, Cartier a sorti « Love by Cartier », un opus de 12 chansons inédites, toutes sur le thème de l’amour, offertes par des stars françaises ou internationales pour Action Contre la Faim.
