10 Tips for Successful College Marketing. I was laying in bed at night and thought about where I can help society.
And I realized people would appreciate my knowledge in how to get college students attention in a polite way or “permission” as my homie Seth G says. So I racked my brain, ate tons of cheap pizza, did my work really late at night, spent way too many hours instant messenging, talked to college friends, and drank a lot of beer to put me in the right mind-set to market to college students. What follows are college marketing strategies and and ideas: 1- Advertise on Facebook Duh! The attention span for the average college student is about 30 seconds (give or take).
How to design your Business Model as a Lean Startup. If you spend time exploring innovation frameworks, you know that configuration of such frameworks largely apply, assembly, and build upon previous work (hat off to science).
I have come to explore conformity of two emerging frameworks; the Business Model Ontology by Alex Osterwalder and the Lean Startup methodology by Eric Ries. The result, the Lean Startup and Business Model Canvas pattern is illustrated below. Osterwalder’s Business Model Ontology proposes a single reference model based on the similarities of a wide range of business model configurations. The business model canvas (used as basis for the illustration above) describes nine building blocks that form a high-concept business model. Eric Ries coins the Lean Startup, a methodological approach for creating and managing startups using principles of Steven Blank‘s Customer Development methodology alongside Agile Development methodologies. The conformity of the frameworks is not straightforward though. Content Marketing the #LeanContent Way. Leaner, More Effective Content Marketing in 6 Steps. Methodology. Onboardly helps startup’s acquire qualified customers more quickly and effectively.
AdWords: Keyword Tool. Keywords are what people search for on Google.
Your ad appears beside relevant search results. You create your ads You create ads and choose keywords, which are words or phrases related to your business. Get keyword ideas. Milestones to Startup Success. Update added to end of post When your startup accepts outside money (such as venture capital), you are obligated to focus on maximizing long-term shareholder value.
For most startups this is directly based on your ability to grow (customers, revenue and eventually profit). Most entrepreneurs understand the importance of growth; the common mistake is trying to force growth prematurely. This is frustrating, expensive and unsustainable – killing many startups with otherwise strong potential. Optimization Mistakes that Kill Startups. I once believed optimization was the secret weapon that could make almost any startup successful.
It was certainly a critical part of reaching millions of users in each of my first five startup marketing roles. At a couple of startups we saw a tripling of conversion rates from a single experiment. When we tripled conversion rates, we tripled the effectiveness of every future marketing dollar. What do CPC, CPA, CPM, CTR, EPC, RPM mean in advertising. Adsense and generally, all advertising companies, clients and sites are using the same abbreviations for banners.
These abbreviations are commonly used in the internet business so bookmark this page as a referral as it is sure you will come back frequently. Advertising models: CPC (cost per click): That means how much an advertiser will pay for every click a visitor of your site is making on his ad. Mint CEO Aaron Patzer on Startups. Content Marketing Framework: Channels. A good content marketing channel plan frees you from the constraints of any one content channel.
As your blog efforts wane, or as social media channels come and go — or as your success on any one of them ebbs and wanes — you won’t be trapped into a singular channel. Once you are ready to share your stories with the world, you need a strategic channel strategy in place. Remember: The content strategy defines your channel strategy — not the other way around. So be sure you have a solid content strategy in place first (yes, even if that means going back to the “Plan”) before you even start thinking about your channel plan.
You may be wondering how social media fits into this. As CMI’s content marketing research indicates, there are four primary channels marketers use: Facebook, LinkedIn, Twitter, and YouTube. This is also a time when editorial planning, and even budgeting, should start to occur. Channels is the fourth step in building a successful content marketing strategy. The Ultimate Guide to Customer Acquisition. The Ultimate Guide to Customer Acquisition. How to Acquire Users - Growth Insights - Quora. Hello!
Before you read this signup for new startup Spot - Driveway Sharing. You've built a product, now how do you get people to use it and find a sustainable source of customers? You have to experiment to see what works best for your product. The way you find your first user will differ from how you find your hundred thousandth but this doesn't matter.
I faced this dilemma when trying to generate traction for my design marketplace. "Do things that don't scale. " - Joe Gebbia Product is key. I've used Meetup in the past to find related events in London. #1 Web Design & Marketing Company in Los Angeles. Lean Marketing: How to Run Your Marketing Team Like a Startup. Picture this: You're working on a great new ebook that's going to generate lots of new leads for your sales team.
And then your CEO emails you to update the news coverage part of the website. Right as you're wrapping that up, your VP of Sales walks over to talk about the team going to a trade show next week. An hour later, your biggest competitor announces a big product launch, and your team is bombarding you with questions about how to respond. At the end of the day, you haven't written one new word of your great new ebook that will never see the light of day. Lean Marketing: How to Run Your Marketing Team Like a Startup. Leaner, More Effective Content Marketing in 6 Steps. Startup Advertising Spend Calculator. Design for a Sustainable 30% Conversion. For most startups, your website will be your most valuable source of bringing on new users. While you might consider 8% a solid conversion rate for a “typical” consumer web product, imagine if you were able to double that? You’d have to try half as much to drive traffic to your page. But what if you could raise your conversion rate all the way to 30%?
Don’t tell me it’s not possible, because 30% is the rate a product called BrandYourself converts new visitors on their page into members. Startup Marketing Blog - By Sean Ellis. Startup Marketing Blog - By Sean Ellis. What Is: User Acquisition Marketing. Name: Anna Lindow (@AnnaLindow)Occupation: Regional Director, New York, General Assembly 1. In 140 characters or less, what is user acquisition marketing?
The science that complements the art of building an audience and a brand. A quantitative approach to marketing with a specific goal of gaining customers. 2. The real estate agent. 3. The Ultimate Guide to Customer Acquisition. Introducing the Lean Marketing Funnel. I see startups all the time that have trouble getting people to use their products. (In fact, it’s the biggest problem I see.) They usually cite some specific challenge like “we can’t get people to sign up until we have stuff on our site, but we can’t get stuff on our site until people sign up” (the chicken-egg problem) or “we need to build buzz ahead of a product launch we plan to do in a few weeks” (the how do we get buzz?
Problem). If you think that’s your problem: trust me, that’s not your problem. The real problem is the way most startups think about getting new users. Most startups only ever look at three metrics: traffic, users and revenue. And then they can’t figure out why they’re not getting any users, or why the users they get don’t come back. Digital Marketing Guides and Other Free Marketing Resources. Digital Marketing Guides and Other Free Marketing Resources. The Ultimate Guide to Customer Acquisition. Places to Start Acquiring Users. Today I want to respond to the #1 concern I hear from early stage startups: how to get people to find out about your product without having to pay for it.
In this post, I’ll cover some of the best growth hacks that I’ve discovered for the acquisition stage of the lean marketing funnel. Here’s how I like to think about it. You can either do the work of acquiring new potential users (HARD), or you can let others do the work for you (EASIER). What do I mean? Put simply, go to where your potential users are. Here are a few which have recently grown in relevance if your audience is startups or early adopters: Quora, Slideshare, Wikipedia, Hacker News, Meetup, Craigslist, Skillshare, email newsletters like StartupDigest and events.
Noah Kagan’s 6 Steps to a Customer Lovegasm. Part 1: How to Grow from 0 to 500,000. Review of Case Study: How AppSumo grew to 500,000 customers in only 18 months. How Mint.com got 20,000 Signups before Launch. Mint.com has long been a company I’ve admired for their displacement of traditional financial management software products like Microsoft Money and Intuit Quicken. Launched in 2007, mint.com had over 20,000 requests to use the product prior to launch and quickly became a recognized startup.
In less than two years after launch, Microsoft discontinued its Microsoft Money product in June, 2009 and four months later, Intuit acquired mint.com for $170M. Taking a closer look at how mint.com was able to quickly drive early awareness reveals the primary components of their initial marketing strategy, which serves as a playbook for nearly any internet startup. Mint took a three pronged strategy as developed by Noah Kagan, then Mint’s Director of Marketing. Targeting. Combining these approaches, Mint.com was able to capitalize on nearly every popular finance search query and align content for it through their blog, various landing pages and third party blog sites.
AppSumo - Noah Kagan's Rogue Marketing Strategies. The Ultimate Guide to Startup Marketing. Starting a business is exhilarating.