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by Arne van Oosterom When the nice people at MyCustomer.com asked me to write an article about customer journey mapping, I knew right where to begin. A product or service is merely a means to an end. The real deeper value lies in the story attached.
Looking for more? My book The Elements of User Experience puts information architecture and interaction design in context for beginners and experts alike. You can now order the book from Amazon.com. version 1.1b (6 March 2002) Jesse James Garrett (contact)
MindshareViz / Imagined in Fall of 2005, for marketers, product developers and venture capitalists who are dissatisfied with traditional trend forecasting and market research reports, MindshareViz is a real-time trend visualization tool that reveals consumer intent through online search behavior. By visualizing real consumer's online search and thoughts behavior, MindshareViz allows value creators a window into the collective population's desires.