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The Awesomeness Manifesto - Umair Haque - Harvard Business Revie
by Umair Haque | 2:47 PM September 16, 2009 Innovation: it's the ultimate source of advantage, the undisputed heavyweight champion of the economic ring. Innovation is what every organization should be ruthlessly pursuing, right? Wrong. I'd like to advance a hypothesis: awesomeness is the new innovation.Posted May 20, 2009 in How-To , Inspiration Creativity is quickly becoming the next currency in the business and design world. There are millions of places to outsource non-creative work, and it’s only the truly creative people who are not afraid of being replaced or outdated. Despite what many think, creativity is not decided at birth — and there are a few very simple and logical ways that you can become more creative simply by practicing and using certain methods. Here are a few of those methods, along with some tools that can help boost your natural abilities. Put these to use and watch your work become more creative.

