Slack is killing email. It’s been four years since Stewart Butterfield last sent an email to a work colleague. His team long ago replaced email with a chat app that plugged in to all their favorite services like Twitter, GitHub, and Dropbox. It worked so well that, when Butterfield’s game Glitch went under, his company decided to launch their chat app to the world and reboot their company. Slack users spend nearly 10 hours in the app every day In the six months since launch, Slack, as the app’s called, has been growing at a breakneck pace.
Butterfield’s last startup, Flickr, also began as a side project but ended up changing photo-sharing forever. This interview has been edited for brevity and clarity. Are people using Slack to replace workplace email wholesale? Yes, for a lot of three-person teams, a lot of 10-persons teams, and a lot of 100-person teams. Was Slack originally designed as an email replacement? Everyone complains about email, and there are various solutions to solve it. Absolutely. What Slack is doing to our offices—and our minds. Walking into the Slack offices in downtown San Francisco feels like walking into a Slack channel online. Brightly colored sofas in the shape of hashtags fill the shared spaces, surrounded by a comfortable margin of airy whitespace. As company rep Katie Wattie leads me around, I realize that every conference room is named after an emoji. There are emojis everywhere I look.
Clocks have emoji instead of numbers. Slack CTO Cal Henderson is waiting for us in the ⛵ room. And if Slack succeeds, Henderson's company will soon export this same casual, information-rich culture of Silicon Valley tech companies to the world. The lure of Slack is simple. Slack may not currently have the reach of Outlook, but that could change. Companies have been experimenting for over a decade with social enterprise software, not to mention standard office communications packages like Outlook. Spawn of IRC Working in Slack feels like working at Slack for one simple reason. This turned out to be the right move. Online Chart Maker | amCharts. Beautiful web-based timeline software. Destiny. 7 Web Productivity Tools That'll Maximize Your Efficiency.
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