Super Festive Facebook Holiday Contest Ideas. 6 Circles every Google Plus business page should have. 6 Instant Real Estate Blog Post Ideas You Can Use Today » KW Blog. When it comes to blogging, one of the biggest challenges can be finding regular sources of fresh content. The material you post on blogs and social media doesn’t have to be lengthy. In fact, brevity can be more effective when it comes to blogging as long as you’re posting interesting material that’s relevant to your local market.
The good news is that content opportunities are all around you. Here are six perfect posting items that will make your blog or social media page a hub of excellent community and real estate information. New business openings. Real Estate: Create A Tour Of Your Community With Google Tour Builder. Have you seen the new Google Tour builder Tool? It is in beta and was originally developed to give members of the Armed Forces a platform for showing family and friends where they had been. It seems like every cool tool that is introduced to the internet can be used for Real Estate Marketing.
We can use it as a Real Estate Marketing Tool. You can create a guided tour of your community with Google Tour Builder. A Guided Virtual Earth Tour Of: New Listings On MarketHomes You Are Going To ShowOpen HousesLocal ParksLocal Golf CoursesHomes You Have SoldLocal SchoolsYour Favorite Local ShopsForeclosures What is Tour Builder? Tour Builder is a new way to show people the places you’ve visited and the experiences you had along the way using Google Earth. By utulizing the Google Earth Application (which is required to build and view the tours) you can easily zoom around your community, neighborhood, city, or county and place a pin on the location you would like to highlight.
How To Build A Google Tour. Content Marketing for Agents: Solidify Your Strategy to Stand Out. Content Marketing for Agents: Solidify Your Strategy to Stand Out Today’s digitally-driven society has forced every industry to change its ways, and this is especially true for real estate. Technology has made the market even more competitive but has also provided additional benefits and resources. Going digital has allowed real estate agents to show off in ways they have never been able to before.
Taking advantage of content marketing is important in a world where consumers have completely tuned out traditional marketing strategies. As defined by the Content Marketing Institute, “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” Nowadays, people prefer an agent who engages technology. Why Content Marketing? And the list goes on.
Getting Started 1. 2. How do you want clients to remember you? 3. 4. 5. 16 Ridiculously Easy Ways To Increase Retweets. What marketer doesn’t want to increase their number of retweets to expand their reach on Twitter? The reality is that it’s incredibly easy to achieve this objective with minor changes to your Twitter content – based on recent research by Dan Zarrella of Hubspot. 2 Characters that boost retweets With an over 1.2 million tweet dataset, Zarrella found 2 characters, that when present in tweets are correlated with those tweets being more likely to be retweeted. Including one or more hashtags in a tweet increased the tweet’s likelihood of being retweeted by over 55%. 4 Photo sharing insights to increase tweets With our ever-present smartphones and cameras, it’s easier than ever to include photographs in your social media content.
Zarrella examined 482,862 randomly selected tweets to determine how to maximize photo retweets in October 2013. Tweets containing images uploaded to Twitter’s native image system (aka pic.Twitter.com) were almost twice as likely to be retweeted. Related Articles. 62 Twitter Tips -- in 140 Characters or Less Each | Simon Tam. Ultimate Tips & Social Media Cheat Sheet For Businesses. Do you feel comfortable with all the different social media outlets available today? Are you sure you know how to use them to their full potential? I guess since you are checking out this article, you might have some doubts about your ability to get the very best out of them all.
Don’t worry, you are not alone. I have personally been on Twitter since 2008, and I still find myself carrying doubts about some of the new features that Twitter releases, modifies or refines every now and again. There are of course a whole slew of really popular social networks available to us all now. In order to get the most out of any social network, there is only one absolute tip I can give you that will sooner or later yield some great results, and that is to continuously be creative.
But of course I will not leave you stranded. These ultimate tips don’t lie when it comes to the acquisition of the followers, but this is more about the way you use each one of these 9 top social networks. Via: [visual.ly] What Every Facebook User Needs to Know. What Every Real Estate Agent Needs to Know About Pinterest. Pinterest. Perhaps you’ve heard of it, perhaps you haven’t. Either way, it can no longer be ignored. As a Real Estate agent, Pinterest can easily be one of the most valuable tools in your social media work belt.
With Pinterest, it is all about visualization, which is what sells homes. Are you getting the picture yet? What is Pinterest? If you are still unfamiliar with Pinterest, here’s a brief rundown to get you up to speed. Once you share a pin, your followers can like it and re-pin it to one of their boards, which goes to all of their friends and family on the site. How Do I Use Pinterest Correctly? Yes, of course you want to use Pinterest to grow your business. Yes, you can have a boards that are dedicated to your Real Estate business, but you should also have Pinterest boards that are full of eye-catching images that are related to home living. What Should I Pin? Home Listings – Of course you have to have a board for all of the homes you have for sale. What Do I include When Pinning? What You Need to Do on LinkedIn, Even if You're Not Looking for a Job (Infographic)
Facebook, Twitter, Instagram, Pinterest – Complete Social Media Image Size Guide [INFOGRAPHIC] It doesn’t matter if you’re brand new to social media or a savvy, seen-it-done-it-all veteran – when it comes to setting up a new Twitter Profile or Facebook Page, working out the heights and widths of all those images you positively need to make your channels look fantastic is a time-consuming and, unfortunately, regrettably forgettable business. And what about those other social platforms, such as Google+, Pinterest, LinkedIn, Instagram and YouTube? Wouldn’t it be really convenient if somebody put all this information within one, easy-to-read image? Well, fret no more, fact fans. This super-handy infographic from those nice folks at Tent Social contains, in their own words, ridiculously exhaustive social media design information (that’s image heights and widths to you and me) for Facebook, Twitter, Google+, Pinterest, LinkedIn, Instagram and YouTube, all in one fact-packed blueprint.
So go ahead, and enjoy. You’ve earned it. (Source: Tent Social.) Staffing Your Digital Campaign Team. We are 10 years past the time when a good digital campaign can be run by your webmaster. When I started pitching digital strategy services to public affairs organizations in the late nineties, and even into the early oughts, I was usually transferred to the webmaster. I should have been connected to their CEO, CMO, communications director or the political/campaign director, not the webmaster.
The right person to lead digital campaigns is a senior strategy staffer. Sure digital campaigns (web, social, online ads, apps, etc.) have a technical component, but they should never be led by technical considerations. They should always be led by organizational mission, goals and strategy. So you need a senior campaign professional to lead your digital campaign team. Webmasters, who keep websites running, are essential. Hiring a blogger to run your digital campaign strategy is also problematic.
Online Ads – You will need to support your campaigns with online ads. Field Guide to Pinterest for REALTORS® (Updated July 2013) What is Pinterest? It is a visual social media site, where you can pin ideas, inspirations, information, videos and things you like on a Board and then share them with your followers. Pinterest is simple to use. Go to Pinterest.com and click on the "Join Pinterest" button and create an account. NAR has its own Pinterest page at Source: Pinterest for Your Real Estate Business (YouTube, Jan. 11, 2013.)
Pinterest Basics 10 ways to get noticed on Pinterest, (InformationWeek, July 2, 2013). 7 creative ways to use Pinterest to cross-promote your business, (SteamFeed, June 21, 2013). 5 Pinterest image techniques to rock your pins, (Business2Community, Apr. 24, 2013). The four words that drive business on Pinterest, (Business News Daily, Apr. 24, 2013). Pinterest best practice tips for brands, (Search Engine Watch, Apr. 22, 2013). Everything you need to know about the new Pinterest, (Mashable, Mar. 20, 2013). Pinning 101, (Pinterest, 2013). More. 80-rules-social-media.jpg (2000×3448) 8 Apps to Beautify Your Pinterest Quotes. Pinterest may be a visual social platform, but words still have a place on most users' boards. Inspirational, thought-provoking or just funny, the Pinterest quote has become an art form all its own. Sadly, boards are often filled with plain, grainy, black and white text images created in Microsoft Paint — or even Word — with no attempt at artistry whatsoever.
Don't be a Pinterest embarrassment by pinning these unappealing images onto your carefully designed board. If you aren't proficient in Photoshop, there are plenty of apps and tools to help you edit and improve the quality of quote posts for free, and they'll even link you to Pinterest directly. Pull out your favorite Oscar Wilde and Albert Einstein sayings — here are eight apps and services that will help beautify your flat and overused Pinterest quotes. 1. Pinwords is specifically designed to glamorize your otherwise lifeless quotes. 2. 3. 4. 5. 6. Quozio is another tool without a lot of customization — it's all about speed. 7. Harnessing the Power of Social Media Series: LinkedIn » HouseHunt Network Blog for Realtors. By Lolly Spindler Quadcopters are becoming more and more popular for real estate videos these days. Although mostly relegated to high-end listings as of now, with the probable proliferation of the technology will come affordability for more Realtors.
Why remote control quadcopters as opposed to traditional handheld cameras? Quadcopters allow the mounted camera to fly around, over, and even inside of the property, giving an ethereal and otherworldly feel to the footage. You can check out the video below from Vancouver based real estate agents The Macnabs to get a feel for what quadcopters can do.
Although initially reserved for the bigger marketing budgets of high end properties due to price, quadcopters are becoming more accessible. Via QuadcopterHQ.com While the FAA regulations are still not set in stone when it comes to remote control operated “aircraft,” the current understanding is that if you’re in Class G airspace, meaning from the ground to 700 or 1,200 feet, you’re legally safe. Setting Up Google Authorship. The question of how to set up Google Authorship - and why it is so important right now - is one that is probably circulating in the mind of many online marketers and webmasters who have not yet done so. It's a process that can appear complicated at first, but actually consists of several fairly simple steps, so here are the different methods, depending on how many authors your website has.
First, ask yourself these two questions: Do I have one author, or several? Do authors have their own 'about the author' page on my website? One author, no 'about me' page If you are the only author contributing to your website or blog, and you do not have a page about you on the site, Google Authorship is easy to set up. Within the <head> section of your website's page template, add the following piece of code: Substitute your own Google+ profile URL into the 'href' attribute - or change the long number to match your Google+ profile ID. Several authors, no 'about me' pages Several authors with 'about me' pages. The Importance of Google Authorship for Your Real Estate Business » HouseHunt Network Blog for Realtors. By Lolly Spindler Quadcopters are becoming more and more popular for real estate videos these days. Although mostly relegated to high-end listings as of now, with the probable proliferation of the technology will come affordability for more Realtors.
Why remote control quadcopters as opposed to traditional handheld cameras? Quadcopters allow the mounted camera to fly around, over, and even inside of the property, giving an ethereal and otherworldly feel to the footage. You can check out the video below from Vancouver based real estate agents The Macnabs to get a feel for what quadcopters can do. Although initially reserved for the bigger marketing budgets of high end properties due to price, quadcopters are becoming more accessible. Prices are as low as $140 for a quadcopter with built-in camera (although it may not have the best film quality), to more high-end quadcopters, like the Phantom, with GoPro mounts for around $600. via QuadcopterHQ.com Find us on Google+
Funny Days, Weird Holidays, Holidays, Celebrations 2013 | Days Of The Year. What Are the Best Days and Times to Post on Instagram? Fortune 500 companies post photos on Instagram most frequently on Thursdays, according to a recent report by TrackMaven. However, in terms of effectiveness (as measured as the number of total interactions per 1,000 followers), Thursdays are no better than any other day of the week for posting, the study found. In general, Instagram engagement stays fairly consistent throughout the week, though there is a slight spike on Mondays and a slight dip on Sundays. Time of day is a similar story. Fortune 500 companies overwhelmingly put photos up on Instagram during business hours, with posts spiking between 3-4 PM EST.
However, Instagram engagement stays fairly consistent throughout the day and night. Posts during business hours are only 6% more effective than off-hour posts. Below, additional key findings from the report, which was was based on an analysis of the Instagram accounts of Fortune 500 companies. Fortune 500 Instagram Adoption Video Hashtag Effectiveness. Pages.viralheat.com/rs/viralheat/images/vh_CS_white_paper-1.pdf?mkt_tok=3RkMMJWWfF9wsRokuaTKZKXonjHpfsX57egoXqK3lMI%2F0ER3fOvrPUfGjI4CTcphI%2BSLDwEYGJlv6SgFTbDDMbB607gLUxg%3D. Pages.viralheat.com/rs/viralheat/images/vh_influencers_whitepaper.pdf?mkt_tok=3RkMMJWWfF9wsRokuaTKZKXonjHpfsX57egoXqK3lMI%2F0ER3fOvrPUfGjI4CTcphI%2BSLDwEYGJlv6SgFTbDDMbB607gLUxg%3D. Pages.viralheat.com/rs/viralheat/images/vh_sentiment_white_paper.pdf?mkt_tok=3RkMMJWWfF9wsRokuaTKZKXonjHpfsX57egoXqK3lMI%2F0ER3fOvrPUfGjI4CTcphI%2BSLDwEYGJlv6SgFTbDDMbB607gLUxg%3D.
Pages.viralheat.com/rs/viralheat/images/vh_insiders_guide_white_paper.pdf?mkt_tok=3RkMMJWWfF9wsRokuaTKZKXonjHpfsX57egoXqK3lMI%2F0ER3fOvrPUfGjI4CTcphI%2BSLDwEYGJlv6SgFTbDDMbB607gLUxg%3D. Viralheat.s3.amazonaws.com/marketing_docs/whitepapers/vh_shareable_content_white_paper.pdf?mkt_tok=3RkMMJWWfF9wsRokuaTKZKXonjHpfsX57egoXqK3lMI%2F0ER3fOvrPUfGjI4CTcphI%2BSLDwEYGJlv6SgFTbDDMbB607gLUxg%3D. Pages.viralheat.com/rs/viralheat/images/vh_online_reputation_white_paper.pdf?mkt_tok=3RkMMJWWfF9wsRokuaTKZKXonjHpfsX57egoXqK3lMI%2F0ER3fOvrPUfGjI4CTcphI%2BSLDwEYGJlv6SgFTbDDMbB607gLUxg%3D. Pages.viralheat.com/rs/viralheat/images/vh_pinterest_white_paper.pdf?mkt_tok=3RkMMJWWfF9wsRokuaTKZKXonjHpfsX57egoXqK3lMI%2F0ER3fOvrPUfGjI4CTcphI%2BSLDwEYGJlv6SgFTbDDMbB607gLUxg%3D. Pages.viralheat.com/rs/viralheat/images/vh_instagram_business_white_paper.pdf?mkt_tok=3RkMMJWWfF9wsRokuaTKZKXonjHpfsX57egoXqK3lMI%2F0ER3fOvrPUfGjI4CTcphI%2BSLDwEYGJlv6SgFTbDDMbB607gLUxg%3D.
Blog / 7 Books Every Marketer Should Read - Uberflip. Every good marketer reads. But staying informed should include more than just your RSS feed. Books are critical resources for deep topic knowledge. There are hundreds of marketing books out there—so many that you couldn’t possibly read them all. Some are more relevant than others these days. It’s pretty tough to wade through all of them and find the most valuable ones. As a marketing writer, I’m an avid reader, devouring marketing books in between my other genres. 1.
D.M. Scott’s book still rings true six years after its original publication. 2. Every marketer could use a refresher in branding. 3. The newest book from Convince & Convert’s Jay Baer, Youtility, goes to great lengths to establish a business case for helpful marketing. It’s a New York Times bestseller, and for good reason. 4. Joe Pulizzi started the Content Marketing Institute to help marketers move away from brand- and product-centric content and towards valuable content. 5. This book is more than a high-level resource. 6.