Strategy & Branding
Get flash to fully experience Pearltrees
New geo-coded data from the Center for Neighborhood Technology on housing and transportation costs further affirms that living in dense, livable communities is economical. According to an article on Atlantic Cities, from 2000-2009, housing and transportation costs increased at nearly twice the rate of incomes for the average American. Yet, for those in housing efficient locations, transportation costs only increased by half. Additionally, the data shows that when including transportation in the analysis of affordable housing, the percentage of neighborhoods considered “affordable” drops from 76 percent to 28 percent.
CEOs for Cities
Green Globe is the global travel and tourism industries’ certification program for sustainable tourism. Green Globe Members save energy and water resources, reduce operational costs, positively contribute to local communities and their environment and meet the high expectations of green leisure and business travelers. Green Globe certification can be performed in English, Spanish, French, German, Chinese and Portuguese. The Green Globe Solution Center is the online community for sustainability knowledge and advice. Global marketing via Green Globe Public Relations reaches over 450,000 travel professionals worldwide.
Green Globe - The Premier Global Certification for Sustainability
Cases
About Us | Idea Couture Inc.
At Idea Couture, we use observation, conversation, listening and learning to identify points of view, stories, experiences, fears, frustrations and fantasies. Through co-creation labs, ethnographic fieldwork and other immersive methods, our teams of trained and qualified anthropologists, design ethnographers, human factor specialists, social psychologists and quantitative analysts decode behaviors and experiences to reveal consumer needs. We help organizations discover consumer insights that the competition misses. Our field observation and ethnographic methods surpass the limitations of traditional market research by tapping into what is meaningful to consumers and uncovering unmet and unarticulated needs.
Quick: Where do Panama hats come from? If it sounds like a trick question, that’s because it is. For most of us, the counterintuitive fact that Panama hats are from Ecuador—and that Teddy Roosevelt unknowingly condemned Ecuadorian haberdashers to generations of obscurity when he famously wore one of the hats on a 1906 visit to the Panama Canal—is of little consequence. But to Ricardo Estrada, the misnomer constitutes a marketing problem. "It’s unfortunate," says Estrada with a sigh. "But I think it would be difficult to change the name—maybe we call it the Ecuador hat and nobody will buy it."
Packaging a Nation - Articles - Travel + Leisure
Design
GottaGettaBlog! 2003-2007: Your Personal S.W.O.T. Analysis Archives
Anyone who's been through an MBA program knows about the "vaunted" S.W.O.T. analysis - but it really is a quick and easy way to get an overview of what's going on inside and outside an organization that's likely to affect (or is affecting) its ongoing success. Now, spend no more than 20 minutes total (5 minutes per cell) competing your personal S.W.O.T. analysis , based on the following definitions:Audio-Tech Business Book Summaries delivers each month TWO current business book tiltes condensed down to 45-minute audio CDs or MP3s plus PDF transcripts.
AudioTech allows executives to keep up with all the latest business theories, ideas, and concepts from the best and most important business books written each year. Every month, our book summary editors take two current business titles and condense them down to the essentials; delivering them to business leaders as 45-minute audio book summaries (CDs or MP3s) + free online access to the PDF digital transcript of the audio.
ON SALE! Save 15% - 50% when you purchase 1 or more of this or other eligible titles. IF YOU'RE LOGGED IN, PRICE DISPLAYED AT RIGHT REFLECTS PURCHASE OF 1 AT 15% OFF!
Abilene Paradox
This week on Smart City, we're talking about different ways of seeing a city. First we'll find out how cities can provide unique, creative experiences for their visitors from Alex Pattakos , co-editor of a new book called " Creative Tourism, A Global Conversation " In it, he and others describe how cities can offer customized, authentic and meaningful experiences to their visitors that are tied to the uniqueness and ''spirit'' of a place. And we'll revisit my conversation with Fred Dust .
Smart City Radio :: Episode :: Creative Tourism
A former nationally syndicated columnist, Joel is author or co-author of more than a dozen books, including his latest, Strategies for the Green Economy. Previous books include Beyond the Bottom Line: Putting Social Responsibility to Work for Your Business and the World, about the profit and potential of socially responsible business practices; The E-Factor: The Bottom-Line Approach to Environmentally Responsible Business, on how companies are responding to environmental challenges in positive and profitable ways, and The Green Consumer, a bestselling guide to the environmental marketplace. Joel has helped a wide range of companies improve their environmental strategy and communications -- including Gap, General Motors, Hewlett Packard, Levi Strauss, Nike, Procter & Gamble, and Stonyfield Farm -- as well as advising more than a dozen early-stage companies focusing on environmentally sustainable products and services.
Soundview Executive Book Summaries and HSM - World Innovation Forum Audio Clips
Comedia has now become less of a structured organisation and more a network of collaborators, who share thinking, ideas, projects and initiatives. This website provides direct links to all aspects of Comedia’s work, a significant amount of which is now undertaken under the charleslandry.com banner. Comedia was founded in 1978 by Charles Landry and has comprised a group of people who developed projects concerned with city life, culture and creativity.
COMEDIA : Thinking about creative cities