Strategy & Branding
Get flash to fully experience Pearltrees
Quick: Where do Panama hats come from? If it sounds like a trick question, that’s because it is. For most of us, the counterintuitive fact that Panama hats are from Ecuador—and that Teddy Roosevelt unknowingly condemned Ecuadorian haberdashers to generations of obscurity when he famously wore one of the hats on a 1906 visit to the Panama Canal—is of little consequence. But to Ricardo Estrada, the misnomer constitutes a marketing problem. "It’s unfortunate," says Estrada with a sigh. "But I think it would be difficult to change the name—maybe we call it the Ecuador hat and nobody will buy it."
Anyone who's been through an MBA program knows about the "vaunted" S.W.O.T. analysis - but it really is a quick and easy way to get an overview of what's going on inside and outside an organization that's likely to affect (or is affecting) its ongoing success. But did you knowthat you can also use the S.W.O.T. as a self-analysis tool, too? Here's how: Take out a clean sheet of paper and draw the following 2x2 matrix: Now, spend no more than 20 minutes total (5 minutes per cell) competing your personal S.W.O.T. analysis , based on the following definitions: My Strengths - Your personal/professional talents, skills, and abilities My Weaknesses - Your own personal/professional limitations, dislikes, and soft-spots My Opportunities - The things that (and people who) motivate, inspire, and empower you.
The Abilene Paradox video key learning points... How to avoid false consensus How to overcome the fear of speaking out Effective decision-making within a group Languages Available: English
This week on Smart City, we're talking about different ways of seeing a city. First we'll find out how cities can provide unique, creative experiences for their visitors from Alex Pattakos , co-editor of a new book called " Creative Tourism, A Global Conversation " In it, he and others describe how cities can offer customized, authentic and meaningful experiences to their visitors that are tied to the uniqueness and ''spirit'' of a place. And we'll revisit my conversation with Fred Dust .
For more than twenty years, Joel Makower has been a writer and strategist on green business practices, and has been dubbed "The guru of green business practices" by the Associated Press. Joel is executive editor of GreenBiz.com and its sister sites, ClimateBiz.com, GreenerBuildings.com, GreenerDesign.com, and GreenerComputing.com — all published by Greener World Media, of which he is co-founder and chairman. Joel is also the principal author of the annual State of Green Business report and the Greener by Design conference, both produced by Greener World Media.