Visitscotland European Touring Campaign - Meet the Scots. Friendly, genuine and honest, just some of the words used to describe the some of the people that that you can expect to meet on a trip to Scotland and who are highlighted in VisitScotland’s latest European Touring Campaign, ‘Meet the Scots’.
From a kilt maker to a whisky expert and a Clan Chief to a wildlife ranger, visitors to Scotland can find out more about the personalities behind the “Meet the Scots” campaign and who are offering their insider tips and expertise to those visiting Scotland in 2010 and 2011. Based on extensive research, the campaign, launched in February 2010 in The Netherlands as well as Germany, France, Spain, Italy, Sweden and Belgium, promotes Scotland through the lives of people living in Scotland, whose values, charm, friendliness and welcoming nature will make a trip to Scotland all the more memorable. In fact, 72% of European visitors cite interaction with welcoming, local people as a reason they chose Scotland as a holiday destination. Euro tourists flock to city to Meet the Scots - Evening Times. Glasgow: Scotland with style - Glasgow on TV.
Glasgow unveils £1.5m rebranding. Glasgow declared itself "the new black" as it launched a £1.5m campaign to give itself a more cosmopolitan image.
Under the slogan Glasgow: Scotland with style, it aims to create 1,000 jobs and attract £42m of investment in the economy over two years. Those behind the rebranding campaign said it would celebrate the legacy of designer Charles Rennie Mackintosh in the way Barcelona celebrates Gaudi. Images from the campaign will start appearing across Glasgow on Wednesday. Five Glaswegians have been chosen to represent the face of the city during the marketing drive.