Marketing & Social Media
Today, Facebook has more than half a billion active users; Twitter users send more than 140 million tweets per day; and other social media outlets boast millions more logging in every day.
Google is finally rolling out the ability to target ads to users by interest — based on their previous browsing activity, or behavior — to all of its advertisers. The company first announced a beta test of this capability more than two years ago, back in 2009, and it has slowly been introducing it to larger groups over time. The company says the capabilities are available today.
We've been pretty skeptical about airlines and tourism boards that go all-in on social media, the fear being that "building something shiny" gets in the way of "designing something useful."
Since then, the biggest players in online travel have drawn lines, for and against the deal, and regulators have sought more time and information for an antitrust investigation, which continues.
The following excerpts are from a story in the Wall Street Journal’s Business section, about the rising trend of both companies and individuals alike trying to create online travel forums within Facebook . If Facebook users have anything to say about it, the days of your travel agent, guidebook and (uh-oh…) travel writer could be numbered. Indeed, while many of us are still using the site to waste time at work or keep tabs on our exes, a small but savvy group of travelers are increasingly turning their online networks into a travel think tank.
The Hub looks like a magazine and reads like a magazine. But it is much more than just another magazine. It is a place where the best, brightest and boldest in marketing -- clients and agencies alike -- can exchange their best thinking.
Canada’s tolerance of systemic poverty represses the human spirit and bears paralyzing costs to society.