Social Media: The Three Big Myths. Today, Facebook has more than half a billion active users; Twitter users send more than 140 million tweets per day; and other social media outlets boast millions more logging in every day. That's an enormous marketing forum, and organizations of all types have invested a fortune into using social media to acquire customers. But does that approach actually work?
Not in the way you might think. Recently, Gallup conducted research with more than 17,000 social media users -- evaluating everything from the latest mobile social media apps to old-school word-of-mouth. We discovered groundbreaking new insights into how people interact with social media and into its effectiveness as a marketing tool. These findings debunk three big myths regarding social media: that it effectively drives customer acquisition, that social networkers are all the same, and that social networking is an online-only phenomenon.
Myth: Social media initiatives drive customer loyalty and acquisition. Survey Methods. How Much is that Facebook Fan Worth Anyway? Good advice for people who want to create award-winning multi-pla. Linked Influence › Log In. Google Rolls Out Behavioral Targeting To All AdWords Advertisers. Google is finally rolling out the ability to target ads to users by interest — based on their previous browsing activity, or behavior — to all of its advertisers. The company first announced a beta test of this capability more than two years ago, back in 2009, and it has slowly been introducing it to larger groups over time. The company says the capabilities are available today. The announcement marks Google’s full entrance into the world of behavioral targeting in AdWords. The system looks at the types of pages that a user visits, considering how recently and frequently the person visits those sites, and associates that browser cookie with the appropriate interest categories.
Advertisers can choose from over 1,000 interest categories. Related Topics: Channel: SEM | Google: AdWords. Eric Whitacre: A virtual choir 2,000 voices strong. Uwishunu - Philadelphia Blog About Things to Do, Events, Restaurants, Food, Nightlife and More. Not_available. Social Media Dashboard for Teams using Twitter, Facebook, Linkedin. Interesting facts about Facebook. Magazines - The Power of Print® The Last Advertising Agency on Earth. Google-ITA Deal Has Travel Industry Choosing Sides. Since then, the biggest players in online travel have drawn lines, for and against the deal, and regulators have sought more time and information for an antitrust investigation, which continues. “What Google likes to do,” said Tim Wu, a law professor at Columbia, “is enter markets where it thinks the existing approaches are broken, and try to do a much better job.”
The acquisition, if approved, would let Google, the dominant search engine, digest ITA, which was founded in the 1990s by computer scientists at the and has become the leading provider of flight data to airlines, travel agents, global distribution systems, flight comparison sites and technology companies. In the short term, said Professor Wu, author of the new book “The Master Switch” (Knopf) the deal could give consumers a better travel search experience. This fall, a coalition that included and Kayak formed FairSearch.org to push regulators to thwart the deal. recently joined the cause. To be sure, Mr. Can Facebook Morph into the New Travel Guidebook? The following excerpts are from a story in the Wall Street Journal’s Business section, about the rising trend of both companies and individuals alike trying to create online travel forums within Facebook.
If Facebook users have anything to say about it, the days of your travel agent, guidebook and (uh-oh…) travel writer could be numbered. Indeed, while many of us are still using the site to waste time at work or keep tabs on our exes, a small but savvy group of travelers are increasingly turning their online networks into a travel think tank. Some are just using the basic “wall post,” where they can broadcast news of their upcoming trip—and call for recommendations—to their entire network with just a few keystrokes. Then there’s Facebook Questions, one of the site’s newest additions, which lets people post any type of query and get answers from their own friends, as well as from the Facebook universe at large.
The full article, Facebook as Travel Guidebook? Map of the Journey Through Hallowed Ground. Socialnomics – Social Media Blog | Socialnomics is a blog designed to cover how social media is changing the way we live and do business. We interpert the latest social media news and summarize what it means to users and companies. Fast Company | HeathBrothers. The hub magazine :: overview. The Hub looks like a magazine and reads like a magazine. But it is much more than just another magazine. It is a place where the best, brightest and boldest in marketing -- clients and agencies alike -- can exchange their best thinking. It is a platform that is as intelligent, inquisitive and innovative as you are, that is built on the belief that insights, ideas and innovation are the ultimate drivers of growth in marketing. It is written for -- and read by -- a carefully identified community of about 3,000 senior-level executives on at top corporate marketing departments and agencies.
The Hub is an exchange of ideas ... both in terms of "give-and-take" discussion, as well as an exchange in the sense of a marketplace (like the Stock Exchange). Our premise is this: Marketing is the business of ideas. Launched in July 2004, and published bi-monthly, the Hub is published by David X Manners Company Inc., and brought to you by the editors of Reveries.com and Cool News of the Day.
Issue Media Group. About Us. Canada’s tolerance of systemic poverty represses the human spirit and bears paralyzing costs to society. It is an urgent national imperative to reduce poverty now, and eliminate it as soon as possible. Maytree works with many partners to fight poverty. We listen to the voices of community to understand their needs and issues. We work with government, the central player in creating equity and prosperity. We work with civil society organizations, with employers, and with institutions to make them more effective in building strong and prosperous communities.
Above all, we work with leaders who imagine and deliver effective solutions, and who are relentless in their pursuit of change for a better Canada. Alan and Judy Broadbent Chair and Vice-Chair, Maytree Ratna Omidvar President, Maytree For more information. Social Media Revolution 2 (Refresh)