Top 10 Tactics To Marketing Your Product Launch With $0. So you’re a bootstrappin’ startup with zero budget to get the word out about your new product.
Whether it’s a new website, online service, mobile app or a physical product, there’s plenty of elbow grease your can rub on the marketing wheels to stir up activity and interest. Here are my 10 favorites: 1. Appeal to influential bloggers What blogs do your prospective customers read? Bloggers with large followings are constantly trying to feed the beast. When contacting editors, keep it short, earnest and simple. 2. 3. Be very clear in the reward your users will receive if they take action, and make it dead simple to take that action when you ask them to do it. 4. So how do you a) avoid having your voice lost in a sea of other experts and b) promote your product? Avoid the temptation to answer nebulous, vague, broad or leading questions. 20+ Free Press Release Distribution Sites. Following up on the advertising toolbox, you also need to let the media (oh if only there was a site about web 2.0 and social networking where you could get covered...) know about your new venture.
We've gathered 20+ sites that will help you with getting your press release out in the world for free. And don't forget to check out our post where you can suggest future toolbox topics! 24-7PressRelease.com - Free release distribution with ad-support 1888PressRelease.com - Free distribution, paid services gives you better placement and permanent archiving. ClickPress.com - Distributs to sites like Google News and Topix.net, Gold level will also get you to sites like LexisNexis. EcommWire.com - Focuses on ecommerece and requires you include an image, 3 keywords and links. Express-Press-Release.com - Free distribution company with offices in 12 states. Redirecting domain names to a website, will it help or hurt? Yelp Advertising for Business Owners is a Joke. Maybe you know and maybe you don’t… but Yelp (a local search and reviews online service) offers paid advertising for businesses called the “Yelp Sponsorship Program“.
Click on the link...» to go check out what they lure you in with. To sum it up, according to the page advertising this opportunity, this Yelp Sponsorship program allows you to: Put up a slideshow of the images of your business.Highlight a user’s review that you like the most (as the business owner)Promote your business as a sponsored search result and on your competitors’ business pages. Target potential clients while they are making decisions about where to spend their money on a business like yours It sounds all fancy spansy right? But Stop the Music, Do These Yelp Advertising Features Actually Accomplish Anything? Suck Them in & Then ZAP Them! Before we proceed, I’d like to first state that my experience and knowledge of this Yelp Sponsorship program comes from dealing with them on behalf of one of my clients.
GEEZE! 8 Reasons Users Don’t Fill Out Sign Up Forms. By anthony on 04/05/12 at 10:14 am Signing up for a website is a big commitment to most people.
Users who sign up for your site are giving you their personal information. If you misuse their personal information, you could abuse their trust. Most users today are more wary than ever about who handles their personal information. In a cyber world full of hackers and spammers, who can blame them? 1. Most users are afraid that if they sign up for a website, they’ll get spammed. 2. Users don’t like to get spammed and they don’t want to spam others either. 3. Sometimes users sign up for sites and eventually don’t want to use them anymore. 4. If users are going to give you highly sensitive information, such as their credit card number or home address, they want to know that your site will handle their information securely. 5. If your form is long and is a lot of work to fill out, users will weigh the effort it takes to complete your form against the value they’ll get from using your site. 12 Most Educational SEO Mistakes I Have Made. I remember the trepidation I felt approaching SEO for my personal website.
I was reminded of those early days after reading the “12 Most Valuable Pieces of SEO Advice” by Bill Ross. In my career I received training for writing, but what no one told me was that most of Search Engine Optimization happens off the page. It turns out that factors like the markup of your site matter for how your content will get ranked. Of course I was confronted by another challenge, how to muck around with my code. I thought I could handle all my efforts by just downloading the All-in-One SEO plugin. It was a harsh lesson, but one that has taught me the most about the nature of search. 1. In the beginning I skipped writing unique content for Title and Metadescription tags. Health Coaches of Chicago.