Services for Non-Profit Public Relations Newswise introduces discounted rates for public relations firms working with charitable non-profit organizations, higher education institutions, government entities, and research associations. This is an opportunity for public relations professionals to offer an effective and efficient news release distribution and web posting service to qualifying clients. Newswise membership includes the following features, and more! News Release Distribution: • Single daily email compilation • 20,000 subscribers • Twenty years of trusted relationships with journalists • Elegant delivery, hyperlinked headlines open to full release • Efficient and effective, sign up for a sample News Site Libraries: • Thoughtful organization • Permanent placements in channels • Sophisticated search features Get Results See examples of Newswise Reporting Tools: • Real Time Hit Counts • Web Clip Reports • Media Outlet Reports Who is Eligible?
Top 10 Tactics To Marketing Your Product Launch With $0 So you’re a bootstrappin’ startup with zero budget to get the word out about your new product. Whether it’s a new website, online service, mobile app or a physical product, there’s plenty of elbow grease your can rub on the marketing wheels to stir up activity and interest. Here are my 10 favorites: 1. Appeal to influential bloggers What blogs do your prospective customers read? Bloggers with large followings are constantly trying to feed the beast. When contacting editors, keep it short, earnest and simple. 2. 3. Be very clear in the reward your users will receive if they take action, and make it dead simple to take that action when you ask them to do it. 4. So how do you a) avoid having your voice lost in a sea of other experts and b) promote your product? Avoid the temptation to answer nebulous, vague, broad or leading questions. 5. Asking to partner up in this manner is a win-win. 6. 7.Advertise for free Major ad networks like Google, Yahoo! 8. 9. Hi [person’s name here], Guess what?
10 Things You Didn't Know Dropbox Could Do We live in an age when we want (and sometimes need) to access information at all times. This includes our own data and files — text documents, photographs, videos, music and more. That's why services like Dropbox and the cloud are so popular with the connected generation. Free of charge (with a paid upgrade option), Dropbox lets you upload your files to folders accessible anywhere there's an Internet connection. It eliminates the hassle of emailing yourself attachments and running into size limits. People can use Dropbox through the desktop app, mobile apps or via the web. SEE ALSO: Dropbox Enables Two-Step Verification Dropbox is a simple service, but you may not realize there are several ways to amp up the user experience. Check out the gallery above for some useful ways you can get more out of Dropbox. Image courtesy of iStockphoto, funky-data.
2010 conferences: Social media, tech, marketing The Ultimate Guide to 2010 conferences & events Note: See our current list of 2012 marketing & social media conferences. For the past three years I’ve painstakingly put together a calendar of the best social media, technology, media and marketing conferences for the upcoming year. Here’s the list for 2010. This is not intended to be an all-encompassing list, and many of the conferences outside of the United States aren’t listed here. Also please check out our Calendar of 2010 social change, nonprofit and media reform conferences on our sister site, Socialbrite.org. You probably arrived here from a retweet on Twitter (or a Google search), so follow me here if you’d like: @jdlasica. I can’t find plans for a 2010 version of: • Reboot (last held June 25- 26, 2009, in Copenhagen) • Digital ID World • FASTforward • Web Content Conferences • Conversational Marketing Summit • Bulldog Reporter’s Media Relations Summit • Beyond Broadcast • NewTeeVee Pier Screenings
Helping Hands PR pitch - free PR for non profits | Blog PR Wire Blog Pr wire (and Mom blog Wire) is launching a new free service for American and Canadian non profit organizations promoting fundraising and awareness campaigns. Blog PR Wire’s Helping Hands Public relations program will feature two non profit organizations (one American and one Canadian) each month both on our websites (BlogPrWire and MomBlogWire) and in our blog news wire reaching over 1500 bloggers. What is a Helping Hands PR Pitch? A Helping Hand PR pitch shares information and resources to bloggers who are willing to help non profit organizations by sharing their cause and fundraising campaigns on their blogs. What is included in a Helping Hands PR Pitch? Each pitch contains a short bio of the organization’s mandate, their logo, links to social media profiles and videos, a description of how readers can help support the cause, contact details of the organizations public relations officer, and any opportunities for arranging interviews with the organizations founders.
Yelp Advertising for Business Owners is a Joke | Deep Thoughts by Raymond Fong Maybe you know and maybe you don’t… but Yelp (a local search and reviews online service) offers paid advertising for businesses called the “Yelp Sponsorship Program“. Click on the link...» to go check out what they lure you in with. To sum it up, according to the page advertising this opportunity, this Yelp Sponsorship program allows you to: Put up a slideshow of the images of your business.Highlight a user’s review that you like the most (as the business owner)Promote your business as a sponsored search result and on your competitors’ business pages. It sounds all fancy spansy right? But Stop the Music, Do These Yelp Advertising Features Actually Accomplish Anything? Suck Them in & Then ZAP Them! Before we proceed, I’d like to first state that my experience and knowledge of this Yelp Sponsorship program comes from dealing with them on behalf of one of my clients. FREE Yelp Reviews Page And for comparison’s sake, here’s an example of a PAID Yelp review page: PAID Yelp Review Page GEEZE!
Positive Press Releases" The goal of writing and issuing a press release is to garner positive press about your company or client. All press releases are inherently biased [source: WebWire]. So all press releases, even if written in the middle of a PR crisis, are "positive" press releases, since they aim to put a positive spin on even the worst news. Good press releases walk a fine line between excessive self-promotion and dry facts. Press release writers need to channel their inner journalist. No exclamation points in headlines, no overblown adjectives, easy on the marketing slogans [source: WebWire]. For example, positive press releases can announce the opening of a new movie, introduction of a new product such as the iPhone, availability of a new hospital service or program. The U.S. One way to ensure that your press release reads like a news story is to take a balanced approach to your topic [source: WebWire]. Successful PR depends on relationships.
How to: write the perfect press release for journalists | How to succeed in journalism Journalism.co.uk asked its readers what they want - and what they don't - from a release Whether you think there's a better alternative or you'd rather receive PR pitches by Twitter, press releases are still a popular format for public relations and communications teams when contacting journalists. But how can these releases become as popular with the journalists receiving and reading them? To help improve our own press release service, PressGo, for both press release posters and journalist users, Journalism.co.uk asked for your advice on writing the perfect press release. Below is our crowdsourced guide, broken down into sections corresponding to different aspects of a release and with the contributors name in brackets. You can jump to different sections using the links below and feel free to add more pointers in the comment box: