Services for Non-Profit Public Relations
Newswise introduces discounted rates for public relations firms working with charitable non-profit organizations, higher education institutions, government entities, and research associations. This is an opportunity for public relations professionals to offer an effective and efficient news release distribution and web posting service to qualifying clients. Newswise membership includes the following features, and more! News Release Distribution: • Single daily email compilation • 20,000 subscribers • Twenty years of trusted relationships with journalists • Elegant delivery, hyperlinked headlines open to full release • Efficient and effective, sign up for a sample News Site Libraries: • Thoughtful organization • Permanent placements in channels • Sophisticated search features Get Results See examples of Newswise Reporting Tools: • Real Time Hit Counts • Web Clip Reports • Media Outlet Reports Who is Eligible?
Top 10 Tactics To Marketing Your Product Launch With $0
So you’re a bootstrappin’ startup with zero budget to get the word out about your new product. Whether it’s a new website, online service, mobile app or a physical product, there’s plenty of elbow grease your can rub on the marketing wheels to stir up activity and interest. Here are my 10 favorites: 1. Appeal to influential bloggers What blogs do your prospective customers read? Bloggers with large followings are constantly trying to feed the beast. When contacting editors, keep it short, earnest and simple. 2. 3. Be very clear in the reward your users will receive if they take action, and make it dead simple to take that action when you ask them to do it. 4. So how do you a) avoid having your voice lost in a sea of other experts and b) promote your product? Avoid the temptation to answer nebulous, vague, broad or leading questions. 5. Asking to partner up in this manner is a win-win. 6. 7.Advertise for free Major ad networks like Google, Yahoo! 8. 9. Hi [person’s name here], Guess what?
How to: write the perfect press release for journalists | How to succeed in journalism
Journalism.co.uk asked its readers what they want - and what they don't - from a release Whether you think there's a better alternative or you'd rather receive PR pitches by Twitter, press releases are still a popular format for public relations and communications teams when contacting journalists. But how can these releases become as popular with the journalists receiving and reading them? To help improve our own press release service, PressGo, for both press release posters and journalist users, Journalism.co.uk asked for your advice on writing the perfect press release. Below is our crowdsourced guide, broken down into sections corresponding to different aspects of a release and with the contributors name in brackets. You can jump to different sections using the links below and feel free to add more pointers in the comment box:
Helping Hands PR pitch - free PR for non profits | Blog PR Wire
Blog Pr wire (and Mom blog Wire) is launching a new free service for American and Canadian non profit organizations promoting fundraising and awareness campaigns. Blog PR Wire’s Helping Hands Public relations program will feature two non profit organizations (one American and one Canadian) each month both on our websites (BlogPrWire and MomBlogWire) and in our blog news wire reaching over 1500 bloggers. What is a Helping Hands PR Pitch? A Helping Hand PR pitch shares information and resources to bloggers who are willing to help non profit organizations by sharing their cause and fundraising campaigns on their blogs. What is included in a Helping Hands PR Pitch? Each pitch contains a short bio of the organization’s mandate, their logo, links to social media profiles and videos, a description of how readers can help support the cause, contact details of the organizations public relations officer, and any opportunities for arranging interviews with the organizations founders.
Yelp Advertising for Business Owners is a Joke | Deep Thoughts by Raymond Fong
Maybe you know and maybe you don’t… but Yelp (a local search and reviews online service) offers paid advertising for businesses called the “Yelp Sponsorship Program“. Click on the link...» to go check out what they lure you in with. To sum it up, according to the page advertising this opportunity, this Yelp Sponsorship program allows you to: Put up a slideshow of the images of your business.Highlight a user’s review that you like the most (as the business owner)Promote your business as a sponsored search result and on your competitors’ business pages. It sounds all fancy spansy right? But Stop the Music, Do These Yelp Advertising Features Actually Accomplish Anything? Suck Them in & Then ZAP Them! Before we proceed, I’d like to first state that my experience and knowledge of this Yelp Sponsorship program comes from dealing with them on behalf of one of my clients. FREE Yelp Reviews Page And for comparison’s sake, here’s an example of a PAID Yelp review page: PAID Yelp Review Page GEEZE!
Ultimate list of online public relations tools
UPDATED JULY 31, 2014 Online public relations is becoming a go-to strategy for Internet marketing as a whole. The power of the press builds a brand, enhances a company’s reputation, drives traffic and accrues high-quality links. But to do it right, you need the right tools. PR Heavyweights These companies provide great overall service for press release submission, editorial calendars and brand monitoring. But there are a number of other services and tools out there that cost significantly less than the heavyweights and provide a great value. Press Release Submission and Placement For the best exposure, I would go with one of the bigger submission services, such as PRWeb and PRNewswire. Editorial Contacts and Calendars Editorial calendars offer the easiest way to get stories in mainstream media. HARO. PR Monitoring Tools One negative comment, status or review can spread quickly and tarnish a brand. Writing Tools As any PR person knows, writing is a big part of it. Blogger Outreach Tools
8 Reasons Users Don’t Fill Out Sign Up Forms
by anthony on 04/05/12 at 10:14 am Signing up for a website is a big commitment to most people. Users who sign up for your site are giving you their personal information. 1. Most users are afraid that if they sign up for a website, they’ll get spammed. 2. Users don’t like to get spammed and they don’t want to spam others either. 3. Sometimes users sign up for sites and eventually don’t want to use them anymore. 4. If users are going to give you highly sensitive information, such as their credit card number or home address, they want to know that your site will handle their information securely. 5. If your form is long and is a lot of work to fill out, users will weigh the effort it takes to complete your form against the value they’ll get from using your site. 6. Everything you ask users should relate to the use of the website. 7. Free trials are offered so that users can try a site to see if they like it before they commit. 8. It’s about user trust and comfort anthony
Journalists on Twitter - Breaking News, Politics, Opinion and more - Muck Rack
