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The Power of Statistically Valid Fundraising Outcomes. A recent issue of Wired contained an article that hit extremely close to home.

The Power of Statistically Valid Fundraising Outcomes

It discussed how outcomes could be statistically proven by simple A/B tests or randomized controlled trials. One of the experiments sought to prove whether providing free textbooks to children in portions of Africa made a difference or not: In 1993, after five years of grad school and low-wage postdoctoral research, Michael Kremer got a job as a professor of economics at MIT. With his new salary, he finally had enough money to fund a long-held desire: to return to Kenya’s Western Province, where he had lived for a year after college, teaching in a rural farming community.

He wanted to see the place again, reconnect with his host family and other friends he’d made there.When he arrived the next summer, he found out that one of those friends had begun working for an education nonprofit called ICS Africa. Are You Ignoring Those Donors Who Love You Most? I can’t help but feel that there is an incredible group of loyal and passionate donors out there who are overlooked and forgotten in almost every instance — the donors who aren’t recruited at all … I’m talking about the people who seek you out and give without solicitation.

Are You Ignoring Those Donors Who Love You Most?

These are the donors who are simply passionate about a cause and will look for a charity that can help them fulfill their own personal missions, creating the world they hope for.... More Suggested Content: How Welcoming Is Your Donor-Welcome Package? April 7, 2011 From Today in Fundraising Competition is stiff — new mail solicitations arrive every day. Fundamentals of Donor Retention March 9, 2011 From Today in Fundraising Three fundraising professionals tackled donor retention in the session “Fundamentals of Retention — The Types of Programs & Associated Creative Offerings to Effectively Retain Donors” at the DMA Nonprofit Federation’s 2011 Washington Nonprofit Conference.

6 Ways to Raise More Money without New Donors! If you achieve your fundraising goal this year, your reward will likely be an increased goal next year.

6 Ways to Raise More Money without New Donors!

At most nonprofit organizations, the struggle to raise ever-increasing amounts of money never ends. This drives many nonprofits into a continuous donor-acquisition mode. However, you don’t need a single new donor to raise more money. Given that the cost to acquire a new donor is often $1, or more, for every $1 raised, finding a new donor does not even help most organizations with short-term mission fulfillment. So, how can you raise significantly more money for mission fulfillment without acquiring new donors? 1. Many charities simply seek renewal gifts.

However, there is a better way. I thank you for your gift of $50 last year that helped us achieve __________. Thank the donor. 2. Most grassroots donors don’t think, “What’s my annual philanthropic sense of responsibility to this charity? 3. While not every donor will enroll in a monthly giving program, many will if given the option.

[INFOGRAPHIC] 2013 Fundraising Effectiveness Project Survey Report. [INFOGRAPHIC] 2013 Fundraising Effectiveness Project Survey Report On September 16th, the Fundraising Effectiveness Project (FEP) released the findings from their 2013 survey.

[INFOGRAPHIC] 2013 Fundraising Effectiveness Project Survey Report

For the first time in five years, charity respondents saw positive gains in giving, but still continued to lose donors faster than they gained them. The 2013 Fundraising Effectiveness Project report summarizes data from 2,840 survey respondents covering year-to-year fundraising results for 2011-2012. The report shows that: Gains of $769 million in gifts from new, upgraded current, and previously lapsed donors were offset by losses of $735 million through reduced gifts and lapsed donors. Click here to download the 2013 FEP report in PDF. [INFOGRAPHIC] 2013 Fundraising Effectiveness Project Survey Report. Jeff Jowdy-Is It Easy for Potential Donors to Connect with You? Don't make it difficult for potential donors to connect with and contact you.

Jeff Jowdy-Is It Easy for Potential Donors to Connect with You?

When they go to your website, is it easy for them to find your e-mail and mail addresses and a phone number? Be sure that your organization presents a personal face — no matter how large or small it is. What part of thank you don’t you understand? Maybe it was just me, but the just completed end-of-year “gold rush” seemed unusually vociferous, what with the addition of emails, texts, and tweets to the usual direct mail onslaught.

What part of thank you don’t you understand?

Even the stodgiest of charities jumped into the online fundraising waters, panning for riches beside the early adapters. Frantic fundraisers left no method of asking untried as the clock ticked down on 2012. Then the calendar flipped over to 2013 and quiet returned to the land. Too much quiet, in fact. Charities hot for donors’ attention in late December have gone cold in January. Despite all they’ve been told, there are apparently parts of thank you that some fundraisers still don’t understand, including: the part about saying it quick. A hint for harried fundraisers. The part about saying it more than once. Another hint for harried fundraisers. It's Never Too Late to Ask. FEP2012Report.pdf (application/pdf Object) More Community Colleges Embrace Fundraising, Reconnect With Alumni.