Behavioral targeting. Behavioral Targeting refers to a range of technologies and techniques used by online website publishers and advertisers which allows them to increase the effectiveness of their campaigns by capturing data generated by website and landing page visitors.
When it is done without the knowledge of users, it may be considered a breach of browser security and illegal by many countries' privacy, data protection and consumer protection laws. When a consumer visits a web site, the pages they visit, the amount of time they view each page, the links they click on, the searches they make and the things that they interact with, allow sites to collect that data, and other factors, create a 'profile' that links to that visitor's web browser.
Contextual advertising. Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers.
The advertisements themselves are selected and served by automated systems based on the content displayed to the user. How contextual advertising works[edit] A contextual advertising system scans the text of a website for keywords and returns advertisements to the webpage based on those keywords. [1] The advertisements may be displayed on the webpage or as pop-up ads. Display advertising. Display advertising is a type of advertising that is located on websites.
It can be seen in a wide range of different formats and contains items such as texts, images, flash, video and audio.[1] The main purpose is to deliver general advertisements and brand messages to the plus 40 million people connected to the Internet each month.[2] History[edit] Since the early 90’s the advent of the Internet has completely changed the way in which people relate to advertisements. Computers’ prices moved downward and the access to the online world became accessible to everyone.[3] This change has modified the way in which people tend to be informed, and the way in which they are exposed to media and advertising by creating different online channels through which advertisements can reach users.[4]