The Buffer blog: productivity, life hacks, writing, user experience, customer happiness and business. Buffer is an easier way to share on Social Networks - you won't go back! Topsy » Free Analytics. Real Time Search - Social Mention. EasyShare Let Visitors Share Your Website. Introduction to EasyShare! EasyShare is a basic flash plugin (swf file) which let you easily share your website in well-known social network websites such as Facebook, Twitter, Google Buzz, Digg and via email.
This is similar to “addthis” social button. Why Easy Share? Here are some reasons about why to use EasyShare Animated buttons and cool interface which attracts the user to share your websiteFree to use and distribute with no adsVery light in size, just 10kb therefore loads faster in your websiteEasy to embed in your website with transparent option How to configure Easy Share with your websites? Easy Share plugin can be configured by modifying the text file, find the text file “link.txt” located in the same folder where this swf file is present.
Which files should be uploaded? Upload “easyshare_techgyo.swf” and “link.txt” along with your website files. Embedding swf file You can embed this swf in your website by clicking “Insert” >> “Media” >> “Flash” in Dreamweaver software. Spinback - ROI of social media. Facebook management platform Buddy Media has acquired Spinback, a social commerce and analytics platform that launched in October 2010. “Thousands of websites have social sharing functionality, but they don’t understand how this sharing affects their business in terms of direct sales, indirect sales, conversion metrics,” says Michael Lazerow, CEO of Buddy Media. "With this acquisition, Buddy Media can now answer the question ‘what is the ROI of social media?’ Better than anyone else in the market in a holistic way, both on Facebook and off, and on Twitter and email.” Spinback has more than 20 clients, and its EasyShare social plugin allows consumers to easily share products and purchases via Facebook, Twitter and email.
Lazerow says Spinback provides an "elegant” way to analyze all the sharing on a website and explain how it affects a company’s bottom line, especially because 90% of purchasing decisions are subject to social influence. Image courtesy of iStockphoto, MarsBars.