3: People don’t scroll. Although people weren’t used to scrolling in the mid-nineties, nowadays it’s absolutely natural to scroll. For a continuous and lengthy content, like an article or a tutorial, scrolling provides even better usability than slicing up the text to several separate screens or pages. You don’t have to squeeze everything into the top of your homepage or above the fold.
To make sure that people will scroll, you need to follow certain design principles and provide content that keeps your visitors interested. Also keep in mind that content above the fold will still get the most attention and is also crucial for users in deciding whether your page is worth reading at all.
Many research findings prove that people do scroll: Chartbeat, a data analytics provider, analysed data from 2 billion visits and found that “66% of attention on a normal media page is spent below the fold.” - What You Think You Know About the Web Is WrongHeatmap service provider ClickTale analyzed almost 100.000 pageviews. Administrative Science Quarterly, Vol. 40, No. 3 (Sep., 1995), pp. 474-494.
Why First Impressions Are Difficult to Change: Study. There is more than a literal truth to the saying that "you never get a second chance to make a first impression," suggests emerging international research. Experts have discovered that new experiences that contradict a first impression become "bound" to the context in which they were made, whereas first impressions still dominate in other contexts. "Imagine you have a new colleague at work and your impression of that person is not very favorable," said lead author Bertram Gawronski.
"A few weeks later, you meet your colleague at a party and you realize he is actually a very nice guy. Although you know your first impression was wrong, your gut response to your new colleague will be influenced by your new experience only in contexts that are similar to the party. However, your first impression will still dominate in all other contexts.
" Later in the study, participants were presented with new information about the same individual, which was inconsistent with the initial information. Usability News 112 - Phillips. Christine Phillips* & Barbara S. Chaparro Summary. This study examines the effects of visual appeal and usability on user performance and satisfaction with a website. Users completed search and exploratory tasks on sites which varied in visual appeal (high and low) and usability (high and low). Results indicate that first impressions are most influenced by the visual appeal of the site. Users gave high usability and interest ratings to sites with high appeal and low usability and interest ratings to sites with low appeal. User perceptions of a low appeal website were not significantly influenced by the site’s usability even after a successful experience with the site.
Perceived usability of a website by a user is often more influential than the actual product efficiency and ease of use. In the Lindgaard & Dudek (2002) study, participants completed tasks using a website with high aesthetic appeal and low usability. Figure 1. Figure 2. Table 1. Participants Materials Procedure Table 2. Interacting with Computers - Too good to be bad: Favorable product expectations boost subjective usability ratings. Volume 23, Issue 4, July 2011, Pages 363–371 Cognitive Ergonomics for Situated Human-Automation Collaboration Edited By Willem-Paul Brinkman, Mark A. Neerincx and Herre van Oostendorp Abstract In an experiment conducted to study the effects of product expectations on subjective usability ratings, participants (N = 36) read a positive or a negative product review for a novel mobile device before a usability test, while the control group read nothing.
In the test, half of the users performed easy tasks, and the other half hard ones, with the device. A standard usability test procedure was utilized in which objective task performance measurements as well as subjective post-task and post-experiment usability questionnaires were deployed. Graphical abstract In an experiment studying the effects of expectations on usability ratings, participants read a positive or a negative product review or no review in the control group. Research highlights Keywords Copyright © 2011 Elsevier B.V. Persuasive Design of Destination Web Sites: An Analysis of First Impression. Eye-tracking studies: first impressions form quickly on the web - Missouri S&T News and Events. T & F Online.
Three studies were conducted to ascertain how quickly people form an opinion about web page visual appeal. In the first study, participants twice rated the visual appeal of web homepages presented for 500 ms each. The second study replicated the first, but participants also rated each web page on seven specific design dimensions.
Visual appeal was found to be closely related to most of these. Study 3 again replicated the 500 ms condition as well as adding a 50 ms condition using the same stimuli to determine whether the first impression may be interpreted as a 'mere exposure effect' (Zajonc 1980). Throughout, visual appeal ratings were highly correlated from one phase to the next as were the correlations between the 50 ms and 500 ms conditions. Related articles View all related articles. The role of visual complexity and prototypicality regarding first impression of websites: Working towards understanding aesthetic judgments.
Lean UX: Getting Out Of The Deliverables Business. Advertisement User experience design for the Web (and its siblings, interaction design, UI design, et al) has traditionally been a deliverables-based practice. Wireframes, site maps, flow diagrams, content inventories, taxonomies, mockups and the ever-sacred specifications document (aka “The Spec”) helped define the practice in its infancy. These deliverables crystallized the value that the UX discipline brought to an organization. Over time, though, this deliverables-heavy process has put UX designers in the deliverables business — measured and compensated for the depth and breadth of their deliverables instead of the quality and success of the experiences they design. Designers have become documentation subject matter experts, known for the quality of the documents they create instead of the end-state experiences being designed and developed.
Engaging in long drawn-out design cycles risks paralysis by internal indecision as well as missed windows of market opportunity. Enter Lean UX. A New Mobile UX Design Material. FiveSecondTest. Un approfondimento su evo | Sketchin Journal. User experience is strategy, not design : peterme.com. User experience, when addressed appropriately, is an holistic endeavor. The emerging conversation of “cross-channel user experience” is redundant, because if you’re weren’t thinking cross-channel (and cross-platform, cross-device, etc. etc.), you were doing “user experience” wrong. As the holism of user experience becomes more broadly realized, something else becomes clear. Earlier this week, designer Jonathan Korman tweeted, in response to a conversation taking place at the Re:Design UX conference, “STILL having trouble defining the UX design profession.”
I would argue that that is because there is no such thing as a UX design profession. The practice of user experience is most successful when focused on strategy, vision, and planning, not design and execution. UX Magazine | Defining and Informing the Complex Field of User Experience (UX) 4 Strategies for Working With Designers Without Killing Each Other. Fourteen years ago, in my first job where my title was “Information Architect,” I clashed with a designer. We were working at a large advertising agency that was known for stunning design work. The art directors wielded a level of power at the agency that I have never seen anywhere else, and the result over the decades was a portfolio of gorgeous print and TV ads.
The design-first method had worked well for this agency, winning them awards and a long roster of Fortune 500 clients, so they naturally decided to use this approach in their newly launched web department, too. Things went well for a while, until I attended a kickoff meeting for a new website project. The designer came to the meeting with an already completed graphic design, before any information had been provided about who the site was for or what it would do. This designer had been at the company longer than me, and she had been happily designing sites without an information architect for several months. 1. 2. 3. 4. Lean UX: Getting Out Of The Deliverables Business - Smashing UX Design.
Installing Plone on Windows Bika Lab Systems. 20 Free Productivity Booster Apps for Mac. Lacking of productivity applications will slow down our workflow and consume more time, even though we’ve already purchased a Mac. Using only built-in Mac applications, we can neither get the most out of our Mac nor boost our productivity. In this article, we’ve compiled several free applications for Mac OS X (including application launcher, easy note-taker application, data backup tool, data sharing utility, etc) that can significantly boost your productivity. Let us know which one is your favorite! Quicksilver Quicksilver is a super fast application launcher empowered with many time-saving actions. The moment you get used to Quicksilver, you won’t think of any other application launchers. width="550" height="270" alt="Quicksilver Screenshot" class="bdr-gray" /> Think Think is a light application that lets you fully focus on your work.
Width="550" height="344" alt="Think Screenshot" class="bdr-gray" /> Cashbox width="550" height="280" alt="Cashbox Screenshot" class="bdr-gray" /> Anxiety Sidenote.