Value Proposition Designer, il nuovo tool di Alex Osterwalder. Vediamo oggi un’anteprima del nuovo strumento che sta prendendo forma presso la Business Model Foundry di Alexander Osterwaler: the value proposition designer.
Preciso subito che si tratta di uno strumento ancora work-in-progress quindi le informazioni riportate potranno subire delle modifiche prima della versione definitiva. Come è facile intuire dal nome dello strumento, si tratta di una tecnica strettamente lagata alla value proposition del nostro modello di business e focalizza l’attenzione sulle relazioni (sia positive sia negative) tra questa ed i bisogni del segmento di mercato. Business Model Generation - Canvas. Emerging Business Models in PSI Reuse. Join the discussion on Linked-in & Twitter: #psi4profit Public sector information (PSI) has been under the spotlight for some time now, mainly for its double role as key driver in the promotion of transparency and accountability, and as important ingredient in the development of modern knowledge economies.
Nevertheless, many barriers are still hindering the realisation of PSI full potential. Some of the obstacles concern its accessibility and reusability, others are related with a limited understanding among private actors about the mechanisms of value creation and the real business opportunities deriving from the integration of PSI into new or existing product and service lines. Many of the studies so far published on the topic (e.g. PIRA, MEPSIR) focused on two main aspects: the quantification of PSI value (answering the question “how much is it worth?”) More in detail, the exploratory study aimed at answering the following research questions:
10% of Social Media Reviews Will Be Fake by 2014, and Other Marketing Stories of the Week. The marketing world moves so quickly these days, it’s increasingly getting more and more difficult to stay on top of all the updates.
It’s as if we’re moving on a never ending treadmill, constantly trying to keep up! Well lucky for you, it’s time for your round-up of top marketing stories of the week. So slow down to a light jog, enjoy a few articles, and plan your week ahead. By 2014, 1 in 10 Social Media Reviews Will Be Fake [STUDY], From Mashable Do you rely on online reviews when purchasing a product or service? Mobile Marketing Too Large for Brands to Ignore, From Social Media Today Do you access retail content via your smartphone?
HubSpot Releases "Gangnam Style" Parody, "Inbound Style" [MUSIC VIDEO] At this point, you must have heard about PSY’s "Gangnam Style" song, dance, and video. Facebook Starts Letting You View and Delete Your Facebook Search History, From TechCrunch If you think about it, Facebook is really one giant search engine. People First! Scarcity Is A Shitty Business Model. The Gotham Gal has been under the weather this weekend.
Last night we made soup for dinner and decided to sit on the couch and watch a movie and go to bed early. After dinner, we fired up Boxee and checked out Netflix. Nothing good there. Then we fired up the Mac Mini and checked out Amazon Instant Video. Nothing good there. Making movies is expensive and risky. But denying customers the films they want, on the devices they want to watch them, when they want to watch them is not a great business model. We would have paid good money to watch Sherlock Holmes or Tinker Tailor Soldier Spy.
I am sure there was a time when scarcity was a good business model for the film industry. I've argued this point many times with film executives. I understand that many participants in the broader film ecosystem might do worse under this model. But for some reason the fim industry doesn't want to move to the new model.
Crowd. Disruptions: The 3-D Printing Free-For-All. Quanto vale un fan? Una bella presentazione - Luca Lani Blog. Quanto vale un Fan?
Domanda difficile. Una interessante presentazione qui su slideshare. Estrapolo alcune slide. Per sapere il valore va definito un ricavo e sottratto il costo. Il costo di un Fan è semplice : Piu complesso è definire i ricavi, e nella presentazione se ne individuano 3. In realtà la formula è discutibile per varie ragioni. Riguardo al branding è interessante questa slide dove si vede che la social ad exposure ha un alto impatto nell’intento di acquisto. Per i ricavi diretti ci sono esempi di brand che fanno offerte i propri fan. Music for Nothing and the Fans for Free - Hany Nada - Voices.
Consumers won’t pay for recorded music in the future — but fans will pay for music experiences.
When the dust finally settles between the artists, labels, and distribution companies, everyone will finally realize fans are more valuable than recorded music. As traditional monetization models for recorded music sales slowly fade away, new monetization methods centered on the fan will emerge. How do we know music will become free? The stats point to this trajectory. Total revenues for CDs, vinyl, cassettes, and digital downloads worldwide dropped 25 percent from $38.6 billion in 1999 to $27.5 billion in 2008, according to the International Federation of the Phonographic Industry (IFPI). Endemol Games - Social. Maurizio Cassi: Endemol Games supports its...