Psych Files Brief #5
They showed 25 men a photo of a single woman doctored to look, in different cases, like she was wearing either a red or white T-shirt. The researchers then asked the volunteers to gauge, on a scale from 1 to 9, how keen the model seemed to be on romance. In other words, the men answered the question: "Is she interested in sex?"
Men interpreted the red outfit as a signal that the woman was indeed more open to sexual advances. In fact, the guys tended to grade the woman's disposition to sex about 1 to 1.5 points higher when she was wearing a red rather than a white tee, by Mar 7