Why Do Millennials Love Martha But Not Oprah? Over the weekend, the New York Times published dueling articles about the doyennes of nineties daytime television, Martha Stewart and Oprah Winfrey.
Both women broke glass ceilings by leveraging their personalities into media empires, but their businesses are suffering in today’s fractured media landscape. Still, one of the self-made moguls has crossed the generation gap, capturing the admiration of millennials whose mothers (and — sure, why not? — fathers) built their empires. Infographic: Millennials will change the way you sell.
The “kids” who invented Facebook, never call when they can text, and don’t go out without their smartphones – they’re growing up.
And soon, your business will depend on them. It’s true. By 2017, Millennials – those consumers now in their mid-teens to mid-30s – will have more spending power than any other generation. This generation, sometimes called “Generation Y,” shops differently than their predecessors. Millennials are hyper-social, constantly connected to social and endlessly curious about what others are doing, buying, and enjoying – strangers as well as friends. The bottom line is, Millennials shop and interact with brands differently. The infographic below shares just a few of the stats Millennials expert Jason Dorsey will cover in our upcoming webinar. Note: For a high-quality PDF version of this infographic, click here. Tags. Is Your Business Ready To Sell To Them. Wow!
I couldn’t believe the salesman said it! But, let me back up to the beginning of this story. My older son decided to go car shopping and I went along with him. We headed to the local Toyota dealer to look at a Scion. Scion is the brand that Toyota specifically established to bring younger buyers into their dealerships. But it was odd…the smaller building which said Scion on it was empty. My son introduced himself. “I’m here today to look at a Scion Tc, ” my son remarked. “Don’t you want to look at any of the cars here?” “I saw you and your Mommy looking at the cars. What??? How inappropriate was that! The salesman tried to get us interested in a Prius C, but my son insisted that he wanted to see a Scion Tc. It became very clear that this dealership wasn’t interested in selling Scions any more. Simple… he didn’t bother. “You know you shouldn’t be thinking of a sports car that will cost more to insure.
My son silently signaled me that we needed to get out of there. Millennials: A Portrait of Generation Next – Pew Research Center. Quiz See How You Compare to the Millennial Generation Take our 14 item quiz and we’ll tell you how “Millennial” you are, on a scale from 0 to 100, by comparing your answers with those of respondents to a scientific nationwide survey.
You can also find out how you stack up against others your age. Politics & Values Democrats’ Edge Among Millennials Slips 18 Feb 10 The “Millennial Generation” of young voters played a big role in the resurgence of the Democratic Party in the 2006 and 2008 elections, but their attachment to the Democratic Party weakened markedly over the course of 2009. people-press.org Media & Digital Life Social Media and Mobile Internet Use 3 Feb 10 A new Pew Internet Project report reveals a decline in blogging among Millennials but a modest rise among adults ages 30 and older. Demographics & Social Trends Millennial’s Judgments About Recent Trends Not So Different.
Generation Y. Terminology[edit] Authors William Strauss and Neil Howe wrote about the Millennials in Generations: The History of America's Future, 1584 to 2069,[2] and they released an entire book devoted to them, titled Millennials Rising: The Next Great Generation.[3] Strauss and Howe are "widely credited with naming the Millennials" according to journalist Bruce Horovitz.[1] In 1987, they coined the term "around the time 1982-born children were entering preschool and the media were first identifying their prospective link to the millennial year 2000".[4] Strauss and Howe use 1982 as the Millennials' starting birth year and 2004 as the last birth year.[5] Newsweek used the term Generation 9/11 to refer to young people who were between the ages of 10 and 20 years on 11 September 2001.
The first reference to "Generation 9/11" was made in the cover story of the November 12, 2001 issue of Newsweek.[17] Traits[edit] William A. Political views compared to other generations[edit] Demographics in the U.S. The Millennials. By Scott Keeter and Paul Taylor Generations, like people, have personalities.
Their collective identities typically begin to reveal themselves when their oldest members move into their teens and twenties and begin to act upon their values, attitudes and worldviews. America’s newest generation, the Millennials,1 is in the middle of this coming-of-age phase of its life cycle. Its oldest members are approaching age 30; its youngest are approaching adolescence. Who are they? The Pew Research Center will try to answer these questions through a yearlong series of original reports that explore the behaviors, values and opinions of today’s teens and twenty-somethings. Even without further research, we already know a few big things about the Millennials.