Rich Snippets & Microdata Generator. Overview: Below is a list of ‘Local generators’ which are applicable for a businesses that would like to mark up their name, address, and phone number using schema.org vocabulary.
Directions: Is Google Hijacking Semantic Markup/Structured Data? In 2012, I started a series, How The Major Search And Social Engines Are Using The Semantic Web, which took us to a point in time around September 2012.
Since then, there have been further interesting developments. In this article, I am going to focus on recent developments that are search engine and/or Google specific, then take a further look back in search engine history with the assumption (for you history and strategy lovers,) that a successful strategy used once, may well be used again in similar circumstances. Google & The Semantic Web In the interim, since September of 2011, Google has taken increasingly more steps in becoming more semantic-web like in nature and in the migration of its SERPs, resembling those of an answer engine. For example, Google has added explanations to the Knowledge Graph. The Knowledge Graph was rolled out globally, on December 4, 2011, and various interesting changes were made to flight search and associated activities. Schema Creator for 'Review' schema.org microdata. About the Review Schema microdata This schema is used for marking up your product or service with review information and ratings.
Here is an example of a Google search result that has been marked up with the Review Schema: Additional Resources: Preview Code To preview how your content might look in search results, or if you’ve added additional code you'd like to test, use Google’s rich snippets testing tool. E-commerce SEO Using Schema.org Just Got A Lot More Granular. Ramanathan V.
Guha of Google announced on 8 November that, effective immediately, e-commerce schemas from the GoodRelations project have been integrated into schema.org. This vastly increases the number of schema.org classes and properties available for e-commerce websites. Put another way, this means that webmasters can now provide Google, Bing, Yahoo and Yandex with much more granular information about products and offers on e-commerce sites in a manner that is officially sanctioned by these search engines. In terms of e-commerce SEO, this is potentially a pretty big deal: it is a means of providing very exact e-commerce information to the search engines in exactly the form they want it. The Integration Of GoodRelations Into Schema.org As Barbara Starr emphasized in a previous article, GoodRelations and schema.org are both vocabularies, and should not be confused with the syntaxes available to encode these vocabularies.
Until now, these were related but separate vocabularies. SMX Advanced 2012 - Catching up with the Semantic Web. 13 Semantic Markup Tips For 2013: A Local SEO Checklist. One of the least-tapped areas of local business website optimization continues to be semantic markup.
Semantic markup can increase chances that information from your website will be highlighted in search engine results pages via rich snippets, attracting greater attention and clickthroughs. So, read on and use this checklist to see if you’re exploiting all elements possible for your local business website. While special markup likely may not directly improve your rankings in search, it does apparently increase clickthrough rate or “CTR,” as consumers are more drawn to your site’s listings.
The increase is reportedly 15% on average, and potentially higher! Just this increase in CTR alone could benefit your rankings over time, as clickthroughs can influence rankings; so, there are a few reasons why semantic markup is worthwhile. If you think most Microformats/RDFa/Micro Data/Schemas don’t apply to your local business website — think again! 1. <a href=”[profile_url]? The Web Developer’s Interactive Cheatsheet for SEO and the Open Graph. The Open Graph protocol.
An SEO's guide to schema.org. At Raven, it’s no secret we’re pretty into structured data.
We came out with Schema Creator, a simplified way to implement the format, soon after schema.org was created. And our WordPress Plugin for Schema makes it easy to add schema.org microdata to pages and posts in WordPress. So why not make it easy to learn about schema.org too? It’s not the simplest concept, but it’s pretty important – especially for SEOs and Internet marketers. Introducing Schema Creator for Google's new structured data format. Schema.org does its best to explain how schemas work.
But do you understand them? I thought I did. The first time I created schemas for my own blog, I got really excited. Knowing me, I probably bounced up and down a little and told everyone how awesome schemas were. Then, later, I tested my schemas and found out I had no idea what I was doing. Update: We’ve now added a Schema WordPress plugin that will help you create Schema code right in the WordPress dashboard. The thing that was missing was a resource to help me get started. Home - schema.org.