Building a Mobile Website Should be Your #1 IT Project. If I had the ability to reach through the screen, grab you by the shoulders, look you in the eye, and tell you that building a mobile version of your website should be your number one IT project this year, I would. While I may be on the bleeding edge of mobile consumption, the adoption of smart phones, tablets, and iPads into the main stream population can’t be denied. As Steve Wozniak said “The tablet is the PC for normal people.” It’s easy for those of us who work in the tech sector to think that we are “different” or more “advanced” than the average person, but a recent survey of new moms showed that smart phone usage was exceptionally high.
This isn’t just a case of technology growing and expanding, it’s that the technology we use is shifting from desktop to mobile devices like the iPad tablet. Windows PC Sales Decline in Favor of iPads With the increased number of mobile clients, site speed and page speed have become more important than ever. Why Site Speed is More Important.
Building Mobile-Optimized Websites - Webmasters. Understanding Mobile User Experience: the 3 Modes of Mobile Usage. Do you want your mobile project to succeed? Whether it’s a mobile website, a mobile application, a mobile game or any combination of these, the success of your mobile initiative relies on how people use it. People are busy, their attention is in demand and they have existing patterns of behavior that your mobile project has to co-exist with. It makes sense to understand those patterns of behavior and to build your mobile strategy with that understanding – to work with existing behaviors instead of trying to invent new ones.
So what are those existing behaviors? In statistics, the mode is the “[value occurring most frequently in a series of observations or statistical data.][]” Modes are a more precise way of describing the existing behaviours of people. Our friends at Google analyzed their mobile users and came up with a strategy to help guide its mobile web and app development strategy. Repetitive NowBored NowUrgent Now 1. Repetitive Now users are seeking recurring real-time information. 2. Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting. Recommendations for building smartphone-optimized websites. The Mobile Web.