Building a Mobile Website Should be Your #1 IT Project. If I had the ability to reach through the screen, grab you by the shoulders, look you in the eye, and tell you that building a mobile version of your website should be your number one IT project this year, I would.
While I may be on the bleeding edge of mobile consumption, the adoption of smart phones, tablets, and iPads into the main stream population can’t be denied. As Steve Wozniak said “The tablet is the PC for normal people.” Responsive Design. Building Mobile-Optimized Websites - Webmasters. Understanding Mobile User Experience: the 3 Modes of Mobile Usage. Do you want your mobile project to succeed?
Whether it’s a mobile website, a mobile application, a mobile game or any combination of these, the success of your mobile initiative relies on how people use it. People are busy, their attention is in demand and they have existing patterns of behavior that your mobile project has to co-exist with. Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting. Recommendations for building smartphone-optimized websites. The Mobile Web.