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10 Lessons Learned from Avinash Kaushik's Magnum Opus on Facebook Marketing. Date / / Category / Data, Marketing Earlier this week, Avinash Kaushik, who’s certainly among the most brilliant marketing minds of the generation, wrote an exceptional piece on Facebook Marketing.

It’s a lengthy read, but a worthwhile one, and I urge anyone who reads this site and uses Facebook to reach an audience to spend 30 minutes to fully parse what he’s put together. (from Avinash’s post) Given that I enjoyed the piece and felt it made some excellent points, I wanted to try to summarize those here, and provide some takeaways and perspectives of my own. Let’s start with the big lessons learned: Success (or failure) of a Given Campaign on Facebook Does Not Make the Platform Good (or Bad) – as Avinash wisely points out in his introduction, correlation is not causation, and hearing a great success story or a terrible failure shouldn’t swing your perspective.

When Avinash writes, I read. When Does Posting On Facebook Promise To Be Most Successful? [Infographic] Dec 28 2012 As a brand with a Social Media Strategy, you may try to achieve a variety of different goals.

I do not know where your individual aims are set to, but I know that you will be seeking for the maximum range when you go posting into the social webs. At least you want to make sure that people take notice of your posts. If people start to comment, like and share, even better. A recent infographic shows the best weekdays to post your content and is divided into industries. Facebook, Weekenders Rule Buddy Media, part of the Salesforce Marketing Cloud, and as such a provider of solutions for marketing strategies in social media wanted to find out how people interact with brand pages from different industries. The graphic designers from LinchpinSEO went ahead, took the results and transformed the dry words into a visually appealing infographic which allows for answering the given question at one glance. Here at Noupe we can stay relaxed. The Open Graph protocol.

How a photographer generated over $100,000 through Facebook. When I asked Craig Finlay how Facebook became a major lead generator for his wedding photography business, he interrupted me mid-sentence.

“It’s not a major lead generator,” he said. “It’s the entirety of the business.” Finlay’s experience is a neat case study in the power of social marketing. Up until 2010 or so, photography had been mostly a hobby. He was an avid practitioner of urban exploration, a term for photographers who enter — oftentimes illegally — abandoned buildings and urban structures to photograph their interiors. Every person who was at the wedding was promoting Soda Fountain Photography’s content to their social graph. Finlay worked as a reporter for a small daily paper in Illinois for a year, and in his capacity there he regularly took photographs. Settling on shooting weddings was the obvious choice; Finlay was partway through a PhD in information science at Indiana University*, and weddings wouldn’t conflict with his schedule, as they often occurred on weekends.

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. Facebook For Wordpress: All The Juicy Details And How To Install It. I think it’s about time social networks start paying more attention to WordPress and how they integrate, after all, WordPress powers more than 60 million websites today.

Facebook just released an official Plugin that deepens its integration with WordPress and makes your life (if you’re a blogger) easier. And that is precisely why we’re here, to explain the features and how they work, in plain English. So let’s dive right into it… A 2-Way Street The first thing you need to know is that this plugin is not just designed to bring in Facebook elements into your blog but to act as a 2-way street in how the content and interactions work, making it a cross-platform.

In other words, you can publish WordPress content to your Facebook profile or Page and you can mention people and Pages on your blog.