SMEs' green measures cut electricity bills by 11pc - Irish, Business. Mark Keenan – Updated 02 December 2012 10:34 AM According to figures from the Commission for Energy Regulation (CER), SMEs have cut their usage by 11.3pc since 2006 -- representing a €565 saving on an annual bill of €5,000. The figures show a steady reduction in electricity usage among small and medium enterprises. Since 2006, average kilowatt hours have fallen from 41,698 to 36,996 in 2011 -- the latest available figure. Insulation The move towards saving money and energy, and green initiatives to assist insulation and energy efficiency, such as the Better Energy Workplaces scheme, have enabled firms to cut bills.through measures such as: better premises insulation, sensor lighting, night-time computer monitor switch-offs and thermostat controls for winter heating. Irish Independent. Pinterest 101. The Pusher Blog » Pinterest Uptake in Oz.
July 3, 2012 at 12:04 pm • Digital Pioneers, Pinterest, social media Posted By mike UNIQLO, one of our favourite digital-show-off fashion brands recently launched their “Dry Mesh Project” on Pinterest, showcasing their products in a very cool way by hi-jacking categories using a team of Pinterest mobbers all uploading pics and pinning at the same time. And while the full-story about UNIQLO can be read on DigitalBuzz, it lead us to ask – how are Australians using Pinterest?
And How many of us are using it? Well, firstly here’s some Global stats care of Techcrunch. - 9000% growth in Q1, 2012, now near 20.2 million users - 28% of Pinterest earnt more then 100k per annum - 60% of users spend more time using it then they do Facebook And in Australia? How can brands us it? Which big Aussie brands are already using Pinterest?
And Lorna Jane, with their very effective ‘Win What You Pin’ competition. (November 2011 Facebook) – Facebook and consumer insight: Connecting everything, everywhere. Consumers’ trust in retailers has taken a nosedive as they instead put their faith in the recommendations of other shoppers. With some surveys revealing that more than 80% claim not to trust retailers’ messages, Emma Herrod investigates what companies are doing to redress the balance. THERE IS NO DENYING the impact that social networking is having on the way users interact and the expectations they have of retailers and other companies and the websites with which they interact. Shoppers now expect product reviews on a retailer’s website and social networking buttons such as Facebook‘like’. Social media has enabled anyone to become a publisher,broadcaster and critic.
Savvy marketers are using social platforms to communicate with their customers: 56% of Chief Marketing Officers who responded to an IBM survey say social media is a key engagement channel. Social commerce solutions are delivering substantial,measurable business benefits though. Facebook Purchases Engagement vs Privacy. 10 Fascinating Wedding Gift Registry Statistics | The Dream Registry Company Blog. Last year, The Knot, a prominent leading wedding media company, released the results of its annual bridal gift registry survey for 2010.
The survey is a market intelligence survey and polled 11 500 couples from across the US, who were married in 2010. The results were fascinating and I thought I would share some of them with you: of couples polled had used a gift registry for their wedding. managed their gift registries online. used online wedding sites to list their gift registry details. used social networking sites to notify their guests of their gift registry. (This number continues to increase year on year as word of mouth decreases.) included higher priced items in their gift registry, in expectation of group gifting. of couples received group gifts from their guests. , the average number of gift registry items for which a couple registers. the average family gift spend. , the average friend gift spend. 2012 Non-Profit Trends and Predictions: Rise of the Machines « Donor Dreams Blog.
This week I’m looking back upon 2011 for major trends, and then looking forward to 2012 with an eye towards making a few predictions. Today, we are looking at non-profit online giving and ePhilanthropy. Back in late July and early August, I focused my blog posts on the various faces of ePhilanthropy including: Twitter, Facebook, online videos, website, and email. Ever since writing those post, I’ve kept my eyes open for evidence of this trend, and I must admit that I see indicators everywhere pointing to: 2012 will continue the long-term transition towards online giving. Every year at this time, I read blogs predicting that the upcoming year will be “The Year of ePhilanthropy,” and every year I look back and fail to see the big transformation.
Well, I am being a big ‘ol dummy because the transformation isn’t going to be dramatic and sudden. The change (as is the case with most trends) will take place over time, and in fact it has been taking place for years. Here’s to your health! GroupM Search, comScore Announce Study Exploring the Interplay of Social Media and Search - GroupMNext. Research : Search. The Influenced: Social Media, Search and the Interplay of Consideration and Consumption.
Www.wpp.com/NR/rdonlyres/CA49ED29-06A4-4E10-A1F0-C25BAA35CF2A/0/groupm_search_the_virtuous_circle_feb11.pdf. Study: Customers Combine Search, Social Media When Buying. Nearly half of consumers use a combination of search and social media to fuel their purchasing decisions, says a new study. Search engines such as Google and Bing were the first stop for 58 percent of respondents, while 24 percent visited company sites and just 18 percent started with social media, says the survey, a joint project of comScore and search marketing specialist Group M Search. Of those who went to search engines first, 40 percent then turn to social media to help make a decision. Meanwhile, 46 percent of those who started with social media then turn to search, says the report, titled "The Virtuous Circle: the Role of Search and Social Media in the Purchase Pathway.
" Just 1 percent of consumers use only social media before buying—suggesting social media "is not yet a stand-alone conduit for the consumer's decision-making process," notes the report. Why do shoppers start out with search engines? Not surprisingly, social media helps people find options.