Best Practices. 1.
Create effective ads The ads that perform best are relevant to the target audience and are written with clear, compelling words: Choose words that grab the attention of your target audience. People use LinkedIn in ways that differ from other websites, so put yourself in your audience's shoes as you're creating your ads. Give people a reason to take notice and click to learn more by highlighting special offers, unique benefits, whitepapers, free trials or demos. Tip: Monitor your Click Through Rate (CTR) - It's common for the CTR of your ad to decline if you continue to display the same ad week after week. Start of page 2. Your account is organized by campaigns. How it works: Initially, all of the ads that you create will be displayed to your selected target audience. Look at the following 3 ads variations that a university might create to promote its graduate business program: 3. Narrow your target audience to people who may be interested in what you offer.
Example job functions: 4. 5.
Charlie-Matt-Marketing-Trackalyse. 10 Ways to "Solve" Facebook for B2B. 10 Awesome Free Tools To Make Infographics. Advertisement Who can resist a colourful, thoughtful venn diagram anyway?
In terms of blogging success, infographics are far more likely to be shared than your average blog post. This means more eyeballs on your important information, more people rallying for your cause, more backlinks and more visits to your blog. In short, a quality infographic done well could be what your blog needs right now. Designing An Infographic Some great tips for designing infographics: Keep it simple! Ideas for infographic formats include: Timelines;Flow charts;Annotated maps;Graphs;Venn diagrams;Size comparisons;Showing familiar objects or similar size or value.
Here are some great tutorials on infographic creation: Creating Your Infographic Plan and research.If required, use free software to create simple graphs and visualisations of data.Use vector graphic software to bring these visualisations into the one graphic. Free Online Tools For Creating Infographics Stat Planet Hohli Creately. Trackalyse. Managing Social Media Updates. How to use LinkedIn for your B2B marketing strategy – Six tips to improve SEO and social media campaigns « New Age Marketing 101.
LinkedIn has evolved into a powerful for tool for B2B marketing Most of the successful technology, social media and social networking companies of our age start with a story of humble beginnings.
We see it in the likes of computer giants like Microsoft and Apple, both of which began with their founders tinkering with computer electronics in their garages – knowing even then that the future of computing would be one of users sharing data and information electronically. LinkedIn is no different in its story of humble beginnings as it started with an idea in the living room of co-founder Reid Hoffman in 2002. Launched even before there was a Facebook, LinkedIn founders believed in a dream of a social networking site that allowed business professionals to share a profile enabling an effective way where people could develop an extensive network of contacts to learn of jobs, business opportunities and connect with people.
ClipSure > Sample. Most popular search engines - UK, US and Worldwide. Which are the most popular search engines I should target in each country?
Its not often I look at trends data but its good to do every quarter. The popularity of search engines does change and within this blended search like video, images, local search is becoming more important. My comments below focus on how this data has search implications but the links also show popular social networks & entertainment sites.
This data is always useful when justifying time & effort for channels or campaigns. Another tool not mentioned below is Google’s Adplanner (& its top 1000 sites report), this is a great tool when you need data / demographics on categories or specific websites. Data on most popular UK search engines – Hitwise March 2012 update – Hitwise have just published a simple infographic summarising UK search behaviour. May 2011 update – Another Hitwise update on search engine use. Data updated monthly from Data Centre. Piktochart- Infographic & Presentation Tool. What’s Pinterest and How to Use It for Marketing Your Brand? In December 2011 I reported that there was a new entry to the list of top 10 US social networking sites.
It’s Pinterest. Pinterest debuted with almost the same market share a s Google+. So what’s Pinterest? Wikipedia tells us that: Pinterest is a vision board-styled social photo sharing website and app where users can create and manage theme-based image collections. I have to say that I didn’t pay much attention to that site. The image that did it for us was Facebook Cheat Sheet.
In some sense Pinterest is similar to StumbleUpon. This got me really interested and after some digging I found that Pinterest is growing like crazy. How to Create a B2B Social Media Strategy. In my years of working with small to medium sized businesses and then later working with large, global B2B Technology companies, I've learned a thing or two about how to build an effective B2B Social Media Strategy.
Below is a template or foundation you can use as you develop your own B2B Social Media strategy. eMarketing & Social Media.