Every Manager Is a Risk Manager - Ron Ashkenas. By Ron Ashkenas | 1:54 PM May 3, 2011 An MBA student once asked me to give her a simple explanation of the “risk management function.”
After a few minutes of fumbling, I told her that risk management is the process of identifying, prioritizing, and mitigating the impact of unforeseen (and usually negative) events. In other words, it’s a form of proactive contingency planning — either to completely avoid difficult situations, or prepare for them so that any undesirable consequences are lessened.
Logiciel CRM / GRC , Gestion de la Relation Client - salesforce.com France.
Cases. Focus on Your Customer's Customer - Kerry Bodine - The Conversation. By Kerry Bodine | 2:21 PM April 26, 2011 This post is part of Creating a Customer-Centered Organization.
Much of the conversation about customer-centricity focuses on business-to-consumer (B2C) firms. And while these companies were the first to acknowledge the business benefits of delivering a great customer experience, business-to-business (B2B) organizations are increasingly getting in on the game. Make Your Competition Irrelevant - David Aaker - The Conversation. By David Aaker | 9:00 AM April 7, 2011 When a brand sallies forth into the marketplace, there are essentially two bases on which it can compete.
The first is competing on brand preference by convincing buyers to opt for Brand A over comparable Brands X, Y, and Z.