Online Landscape Evolves With S-Commerce - Direct Internet Catalogue - Retail. Early adopters of Facebook commerce, or F-commerce, are dropping it like flies — but so what?
Department stores such as Nordstrom and J.C. Penney recently shuttered F-commerce storefronts and ceased selling on the digital platform, but it doesn’t matter, experts contend, because the landscape has already shifted to social commerce, or s-commerce. “Facebook fan page stores are only 10 percent of the total shopping activity on Facebook,” said Wade Gerten, co-founder and chief executive officer of technology solution 8thBridge. “Social commerce is so much more than a brand or retailer’s fan page store.” Experts are priming social commerce to be the next big thing in digital and, going forward, retailers must focus less on F-commerce specifically and more on s-commerce.
“There’s been so much overhyping about it that’s its not surprising that there’s going to be a bit of backlash. In fact, it’s just the beginning of it. Brands should rapidly embrace the platform’s new functionalities.
ARticles. Curation Sites I've Joined. Get inside their heads: 12 factors that impact whether customers click "buy" As I started to take notes, I was a bit startled to hear Amy’s opening question: “If you and I were alone in this room, how would you kill me?”
A self-described usability specialist, Eight by Eight’s Amy Africa knows how to get one’s attention – but more importantly, what gets people to buy (and not). In the Shop.org First Look “Neuromarketing and the Influence on Buying Behavior” session at Retail’s BIG Show this week, Amy delved into what makes us tick – as human beings and as shoppers – which in turn are keys for retailers to entice customers to buy. Amy Africa, CEO of Eight by Eight talks about the human brain and shopping. So back to that unusual opening question.
Amy used that – and a series of follow up “what if” scenarios – to get the audience to think about how we make decisions. And this has what to do with retailing? We are self-centered. Online Landscape Evolves With S-Commerce - Direct Internet Catalogue - Retail. When is the social curation bubble going to burst? You just can’t move for social curation services right now.
The biggest noise might be coming from Pinterest, which is growing like a weed — but whether it’s the new-look Delicious, Switzerland’s Paperli, shopping curation site Svpply, image service Mlkshk or another site, the fact is that almost everybody seems to want to help you save and sort and share the things you find on the web right now. With this swirl of activity, then, it’s no surprise to hear that Parisian service Pearltrees — slogan “collect, organize, discover” — has just raised another $6 million of funding, led by local conglomerate Groupe Accueil. The company, which has been running in public since 2009, welcomed the injection of funds as a way to help expand and scale up its system for bookmarking and organizing, which is based around a clustered visual interface.
And it needs that scale. Right now Pearltrees is small and has moderate momentum, building up 350,000 users in the past three years. About. Svpply is a community of people discovering the products they love.
Every one of the 1.1 Million products in our Shop section has been selected by hand by one of our members, and brought to our site using our bookmarklet. We bring in a little over 3,000 new products a day from all across the web. We unofficially represent over 70,000 stores and brands. We are actively working towards giving them access to their inventory and their audience. (If you’re a store owner, read more here) In September of 2011, Svpply joined the eBay NYC family. The Svpply Team & Founders: Contact 625 Avenue of the Americas - 3rd FloorNew York, NY, 10011hello@svpply.com.