Google Knowledge Graph Could Change Search Forever. Google has a confession to make: It does not understand you.
If you ask it “the 10 deepest lakes in the U.S,” it will give you a very good result based on the keywords in the phrase and sites with significant authority on those words and even word groupings, but Google Fellow and SVP Amit Singhal says Google doesn’t understand the question. “We cross our fingers and hope someone on the web has written about these things or topics.” The future of Google Search, though, could be a very different story. In an extensive conversation, Singhal, who has been in the search field for 20 years, outlined a developing vision for search that takes it beyond mere words and into the world of entities, attributes and the relationship between those entities. In other words, Google’s future search engine will not only understand your lake question but know a lake is a body of water and tell you the depth, surface areas, temperatures and even salinities for each lake. Big Changes Coming. Two Weeks In, Google Says "Search Plus Your World" Going Well, Critics Should Give It Time.
Two weeks ago, Google launched Search Plus Your World.
Since then, Google has faced strong criticisms that SPYW is making its search relevancy worse and favoring its Google+ social network too much. Not so, says Google search chief Amit Singhal. Most Google users are happy, Singhal said. Of course, Search Plus Your World isn’t perfect, he admits, but it’ll improve. 12 Quick Tips To Search Google Like An Expert. If you’re like me, you probably use Google many times a day.
But chances are, unless you're a technology geek, you probably still use Google in its simplest form. If your current use of Google is limited to typing in a few words and changing your query until you find what you’re looking for, then I’m here to tell you that there’s a better way -- and it’s not hard to learn. On the other hand, even if you are a technology geek and can use Google like the best of them already, I still suggest you bookmark this article of advanced Google search tips. Then, you’ll then have the tips on hand when you're ready to pull your hair out in frustration watching a neophyte repeatedly type in basic queries in a desperate attempt to find something. The following advanced Google search tips are based on my own experience and things that I actually find useful. For even more Google tips, download our free guide here. Here's an overview of some of the most useful Google search tricks. Step 2) Exclude Words. Google's Privacy Update: What You Need to Know.
Google's new privacy update that will allow the company to eventually integrate its products will kick in March 1.
Tuesday's news that Google condensed its 70 privacy settings into one easier-to-understand and more transparent document, paves the way for the company to meld its products into a more integrated and intuitive user platform, i.e. Google needed to give itself permission to sync your products in the future. Nothing will change tangibly on March 1 — Google products will all still look and function the same. Users can already share data across services such as Picasa and Google+. And Google already has numerous intuitive functions: the Google calendar can autocomplete using names in your Gmail account. Not searching for a gym membership in January? Just like with iTunes and other online services, there is no way to opt out of a privacy policy, other than not using the service — and that's unlikely considering Google is the world's largest search engine. Is Google+ Mandatory For Marketers? And Is That So Bad?
When Google launched its Google+ social network, the marketing world (along with everyone else) barely noticed.
When Google decided to make this social network a bigger part of search results, marketers had little choice but to sit up and take action. Over the last week or so, we at Motivity have spent a fair amount of time talking to clients and constituents about Google’s latest move, and what’s emerging is a picture of concern and skepticism. But don’t fret yet. And don’t get so caught up in the controversy that you fail to evaluate the marketing implications. Is Participation Mandatory? Many of the advertisers I have spoken to feel they are being forced into participation in Google’s social platform because of the recent addition of Search Plus Your World. It doesn’t help that the average advertiser’s experience of working with Google leaves much to be desired. The sales approach doesn’t sit well with some, either. Google Stockpiles Data Ammo Through Privacy Merge, Guns To Win Relevancy War. Data is ammunition in the war for delivering the most relevant information.
And Larry Page, the prototypical war-time CEO, has just told everyone to empty their ammo packs so Google can build one big bomb with the words “Facebook” and “Twitter” and “Apple” chalked on the side. The privacy policy change announced today rolls more than 70 separate policies into a single one, and will let the company combine any piece of data it has about you into a single profile. The point is, in the company’s own words, to help it tailor any of its service to who you are, what you do — and to any friends you have. Policies & Principles.
Grow_your_audience_on_google_plus.pdf.