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Content Curation World. Content May Be King, But Curation Is the Throne: How to Add Value with New Curation Services - PR Cafe. By Pawan Deshpande, CEO, HiveFire Marketers are flocking to content marketing at a never-before-seen rate.
In fact, our recent survey found that 82 percent of marketers now use content marketing in their programs, which makes it more popular than search marketing, events and public relations, and over two times more popular than print, TV or radio advertising. What can communications professionals do to support marketers as they embrace this new approach? Content curation—the process of finding, organizing and sharing online content—is one of the easiest and most effective ways to help. PR agencies, content marketing agencies, consultants and freelancers are all benefiting greatly by providing content curation services that contribute to clients’ results and also bring in additional review. If you are not already offering curation services, or want to bolster yours heading into 2012, consider the following value-add approaches: 1. 2. 3. 4. 5. You may also be interested in...
Content curation is in the DNA of all journalists. Content curation is in the DNA of all journalists Details Last Updated on Tuesday, 07 August 2012 09:45 Published on Wednesday, 17 August 2011 00:00 Written by David Brewer How to curate content Journalists have been curating content for years.
We may not have called it curation, but we were doing it all the same. Technological advances have merely simplified the task of finding, storing, enhancing, publishing and sharing valuable news assets. I started curating content 35 years ago as a junior newspaper reporter. The rules are the same now as they were in the days before computers. And it's important to remember this as curation tools become more and more part of our daily lives. Curation before computers When I started as a newspaper journalist, in the days before the internet, I was always looking for information.
I had folders of news clippings, stored in boxes in my flat, filled with articles which I had come across while reading other newspapers and magazines. Why Attention is the New Currency Online. Like many digital marketers, I consume and create large amount of content daily.
Whether it’s doing research or analyzing data, I’ve come to realize the economic value of attention. It’s relatively easy to create and publish content nowadays because technology has made it cost-effective and efficient. This isn’t the case when it comes to consuming content because our attention simply doesn’t scale. Just like our personal values have to be sorted and ranked in order for us to make wise and consistent decisions, so do our values for consuming information. As more and more businesses and individuals continue to produce digital content, one trend is starting to emerge as the explosion of content proliferates – the role of curators.
Related Resources from B2C» Free Webcast: The Future of Marketing: Social Listening + Action Moving forward, it’s important to look beyond the value that content creates but also how it gets consumed. Donna Papacosta: Showing Organisations How to Curate. Donna Papacosta is the eyes and ears of her clients when it comes to what’s new in communications.
This independent consultant hates to miss anything — so there’s no room for “filter failure”. She keeps on top of the information deluge by reading avidly, and bookmarking and tagging methodically. When we spoke she had 67 Paper.lis filed for reading, but she took time out to share her tips on curating. Today consulting is about using a mix of new tactics and tried-and-tested strategies for both internal and external communications.
Clients look to me as someone who knows about “stuff” because I’m an independent consultant and I’m always writing or podcasting. Trafcom News Podcast 107: Content curation by donnapapacosta Recently clients have been bringing curation into their organisations, especially into content marketing. They can be afraid of sharing other people’s content as much as they can be afraid of blogging and afraid of Twitter. Content curation: Best practices Donna, thank you.
Getting started.