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In the 18 months since its stock market flotation, Google has been transformed from a company that prided itself on being simple and effective, into a multi-headed high tech beast which wants to get involved in everything. According to Marissa Mayer, vice president of search products at the company's Silicon Valley headquarters, Google likes to release new products "early and often". And that means, she cheerfully admits, that nine out of ten ideas will fail. "We want to try things out, lots of things.