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Collaborative Consumption

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The Sharing Economy. It’s 8:30 a.m. in Silicon Valley, and Neal Gorenflo is already busy sharing.

The Sharing Economy

Inside his Mountain View town house, just a few short blocks from the Caltrain station where commuters pour out each morning on their way to Google, Gorenflo hands over his 15-month-old son, Jake, to a nanny he shares with his neighbor. At a local coffee shop, he logs on to a peer-to-peer banking site called Lending Club to make a series of small loans to someone planning a wedding, another starting a pet business, and a guy named Pat who wants to move. After biking down to the station, he drags his ancient Peugeot onto the train to San Francisco, where he hops into a Prius he’s reserved for a few hours from City CarShare, a not-for-profit version of Zipcar.

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